Marketing Project Topics with Materials:

(A STUDY OF FIRST BANK NIG. PLC)  CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY           Marketing can be seen as an organizational function and a number of processes for creating, communication and value delivery to the clients and the relationship with... Continue Reading

(A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods... Continue Reading

(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading

(A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY ONITSHA L.G.A ANAMBRA STATE ) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Distribution of soft drinks in Nigeria simply suplies the system through which the soft drinks are brought to the prospect final consumers within the Nigeria... Continue Reading

AN OVERVIEW OF IMPORTANCE OF ENRICHMENT IN FOOD PROCESSING   ABSTRACT This seminar looked at the benefits of food enrichment in food processing. Various enrichment items like vitamin A, Iron and Iodine were discussed. These will help add to the nutrients, which were absent or removed during food processing. This work also looked at the... Continue Reading

(A CASE STUDY OF SELECTED COMMERCIAL BANK IN DELTA STATE) TABLE OF CONTENTS Title page -      -       -       -       -       -       -       -       -i Certification -   -       -      ... Continue Reading

CUSTOMER SERVICES IN FINANCIAL INSTITUTIONS, A STEP TOWARDS IMPROVING PROFITABILITY (A CASE STUDY OF UNION BANK PLC, OKO) CHAPTER ONE INTRODUCTION The topic of this research work is of course, customer services in the financial institutions, a step towards improving profitability (a case study of Union Bank Plc Oko).         Woodruff (1997)... Continue Reading

PRODUCT DEVELOPMENT IN THE CABLE INDUSTRY: PROBLEMS AND PROSPECT. (A CASE STUDY OF CUTIX CABLE PLC NNEWI ANAMBRA STATE ) CHAPTER ONE INTRODUCTION: The product or watchword for marketing has to be associated to “innovation or die. This innovational attributes can become a philosophy compelling or almost parallel to that of the marketing concept... Continue Reading

.  (A CASE STUDY OF MICRO FINANCE BANK OKO) ABSTRACT         This research work is on the impact of advertising in the marketing of banking services. This work was carried out in order to determine the impact of advertising in the marketing of banking services using Micro... Continue Reading

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading

CHAPTER ONE INTRODUCTION 1.1   BACKGROUND OF THE STUDY New product development process allows firms to deal with progressively intensive competition when facing challenges from rapidly changing market condition. Companies try to gain sustainable... Continue Reading

CHAPTER ONE 1.1    INTRODUCTION Although all consumers purchase and consume products from time to time, it is generally agreed that there are some factors that influences the decision the consumers take when it comes to purchasing and consumption. This influence... Continue Reading

CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading

TABLE OF CONTENT CHAPTER ONE 1.0INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4SIGNIFICANCE OF THE STUDY 1.5STATEMENT OF HYPOTHESIS 1.6SCOPE OF THE STUDY 1.7LIMITATION OF THE STUDY 1.8DEFINATION OF TERMS CHAPTER TWO... Continue Reading

CHAPTER ONE INTRODUCTION 1.1  Background to the Study Throughout history every society has faced the fundamental economic problem of deciding what to produce, and for whom, in a world of limited resources (Alderson, 1962).... Continue Reading

(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day... Continue Reading

TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.1BACKGROUND OF THE STUDY 1.2STATEMENT OF THE PROBLEM 1.3OBJECTIVES OF THE STUDY 1.4STATEMENT OF HYPOTHESIS 1.5SIGNIFICANCE OF THE STUDY 1.6SCOPE OF THE STUDY 1.7HISTORICAL BACKGROUND OF UNILEVER NIGERIA... Continue Reading

. A CASE STUDY OF UNILEVER NIGERIA PLC, KADUNA CHAPTER ONE 1.0   INTRODUCTION In deciding on how to properly utilize the marketing communication mix to meet organization objectives, it is important to consider the relatives strength and weakness of each of the component of promotional... Continue Reading

(A CASE STUDY OF SUNGLASS LTD KADUNA) CHAPTER ONE INTRODUCTION 1.0   Background of the study Marketing was defined by Kotler (2001) “as a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and... Continue Reading

CHAPTER ONE 1.0      Introduction The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack.... Continue Reading

CHAPTER ONE Introduction 1.1   Background of the Study   Promotion as we all know is an integral part of the entire marketing mix variable and concepts. Promotion is done for all marketing activities to have a feel of what the targeted market (consumers) feels or think about other variables of... Continue Reading

CHAPTER ONE 1.0     INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading

(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0       INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading

CHAPTERONE INTRODUCTION 1.0    Background to the Study Customers are becoming harder to please. They are smarter, more price conscious, more demanding, less forgiving, and they are approached by many more competitors with equal or better offers. The... Continue Reading