Marketing Project Topics with Materials:

ABSTRACT The study towards the public relation Techniques for marketing Air Transport service in Nigeria (A case study of executive Air line service) The objectives of the study among others includes. To determine thee impact of public relation on increase customers patronage. To know how public relation helped in proving communication between... Continue Reading
  • Type:Project
  • ID:MKT0959
  • Pages:74
  • Reference:YES
ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading
  • Type:Project
  • ID:MKT0958
  • Pages:68
  • Reference:YES
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
  • Type:Project
  • ID:MKT0957
  • Pages:82
  • Reference:YES
INTRODUCTION 1.1 BACKGROUND OF THE STUDY The Commercial Bank System shares a very important characteristic with other members of the financial sector and the rest of the business community; the desire to maximize profits and expand its share of the market. Commercial banks are profit-making enterprises and as such they share with other businesses... Continue Reading
  • Type:Project
  • ID:MKT0956
  • Pages:119
  • Reference:YES
ABSTRACT This research was designed to identify the effects of market segmentation on firm’s performance (a case study of Globacom communications). Theoretically, the primary motive of a firm carrying on market segmentation exercise is to develop a better understanding of the total market place, make a rational choice of market segment that best... Continue Reading
  • Type:Project
  • ID:MKT0955
  • Pages:50
  • Chapters:5
  • Methodology:Simple Percentage
  • Reference:YES
ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading
  • Type:Project
  • ID:MKT0954
  • Pages:59
  • Reference:YES
ABSTRACT The research on the role of marketing in improving a company’s performance. In order to carryout the work effectively some of the following objective ere formulated. - To know whether Juhel pharmaceuticals conducts marketing research - To determine the impact of marketing research on the company’s profitability primary and secondary... Continue Reading
  • Type:Project
  • ID:MKT0953
  • Pages:55
  • Reference:YES
ABSTRACT This study focused on the effectiveness of personal selling in the marketing of capital goods. It goes on to explain some processes involved in personal selling and how it can be combined to achieve efficiency. Anambra Motor Manufacturing Company was the company used in this study, its staff were studied as well as their business consumer... Continue Reading
  • Type:Project
  • ID:MKT0952
  • Pages:122
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0951
  • Pages:50
  • Reference:YES
ABSTRACT The purpose of this study was to find out the impact of pricing in marketing of beverages in Enugu state using Cadbury Nig Plc Enugu as a case study. This management of Cadbury Nig Plc Enugu ethically examined how pricing can create an impact on the marketing of beverage in the country particularly at Enugu. This is in the view of making... Continue Reading
  • Type:Project
  • ID:MKT0950
  • Pages:50
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0949
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0948
  • Pages:59
  • Reference:YES
ABSTRACT The research is on effective marketing strategies for health care services in Enugu metropolis ( a case study of Bethsaida hospital). Primary metropolis (a case study of Bethsaida hospital) primary and secondary data were collected to solve the research problem. Questionnaire were used as research instrument. The population of study... Continue Reading
  • Type:Project
  • ID:MKT0947
  • Pages:80
  • Reference:YES
INTRODUCTION Prior independence, Nigerian citizens depended much on imported goods especially household products which were made available by the colonial masters and Western Merchants. Then there were not much local substitute and where there is, they were no match to the imported goods in quality, hence the preference for the foreign products by... Continue Reading
  • Type:Project
  • ID:MKT0946
  • Pages:59
  • Reference:YES
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading
  • Type:Project
  • ID:MKT0945
  • Pages:97
  • Reference:YES
INTRODUCTION BACKGROUND OF HE STUDY Before now, hike in 1960’s public relation practice was not popular, only a few Nigerians knew what public relation was, until the recent past when public relations practice and public relations programmes and activities were considered as the powerful tools for co-ordinating human and business image. The... Continue Reading
  • Type:Project
  • ID:MKT0944
  • Pages:97
  • Reference:YES
ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading
  • Type:Project
  • ID:MKT0943
  • Pages:49
  • Reference:YES
ABSTRACT The research work titled “Effective Markeing of television services in Enugu metropolis was carried out to offer recommendation which if it is applied would enhance the performance of services organization. During the course of study it was discovered that Enugu Television (ETV) which happened to be case study of the researcher used... Continue Reading
  • Type:Project
  • ID:MKT0942
  • Pages:49
  • Reference:YES
INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading
  • Type:Project
  • ID:MKT0941
  • Pages:50
  • Reference:YES
INTRODUCTION Prices go by many names. It is all around us. The price of a worker is wages, incomes taxes are the price we pay for the privilege of making money. In economic theory, prices policy tends to be relegated to a secondary role and attention is devoted to other dimensions of competitive strategy. It is important to be clear what we mean... Continue Reading
  • Type:Project
  • ID:MKT0940
  • Pages:50
  • Reference:YES
ABSTRACT The aim of this study is to examine and determine the effects of uniform pricing policy in the marketing of petroleum products in Nigeria. Data were collected from primary and secondary data. The major data collection instrument is the questionnaire. The data were presented in table as frequency distribution and analyzed with frequencies... Continue Reading
  • Type:Project
  • ID:MKT0939
  • Pages:78
  • Reference:YES
ABSTRACT Physical distribution channels has created a created a great impact by bridging the gap between the producers and the final consumers. The inability of farmers to effectively reach out to distance markets and most final consumers with their agricultural products have resulted to waste of resources in Boki local government area. The main... Continue Reading
  • Type:Project
  • ID:MKT0938
  • Pages:71
  • Reference:YES
ABSTRACT Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. The... Continue Reading
  • Type:Project
  • ID:MKT0937
  • Pages:27
  • Reference:YES
ABSTRACT Variation in size and sex of respondent place of residence of respondent most preferred medium of communication occupation of respondents interest in telecommunication. Telecom firms patronize by respondents period of operating an account with the firms types of accounts operated respondents rating of the present performance of the... Continue Reading
  • Type:Project
  • ID:MKT0936
  • Pages:78
  • Reference:YES
ABSTRACT This research is an investigation inquiry into the pricing strategies for marketing of new products of extra Isol household disinfectant, A case study of Hardis and Dromedias Limited, located at Enugu, Enugu state, Nigeria. A survey method of research in collecting data firms. The sample used in carrying these research work is random... Continue Reading
  • Type:Project
  • ID:MKT0935
  • Pages:86
  • Reference:YES