Marketing Project Topics with Materials:

ABSTRACT This study on the impact of promotion of the marketing of a new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.                  To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com... Continue Reading

ABSTRACT         This research was motivated to apprise the evaluation of distribution strategies adopted by Oando Plc for the marketing of petroleum product.  There was a problem of the tendency of distribution of those petroleum product to the Northern and Southern which effect to a scarcity of the product in other areas of the... Continue Reading

ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We try to find out the packaging strategies, understand the meaning, possibilities advantages and effect of modern packaging structure in modern Nigeria market. This work coverers five chapter one deals with the introduction, background of study,... Continue Reading

ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the educational level of our community. In trying to make this study a success, the... Continue Reading

ABSTRACT The research work examines the IMPORTANCE of marketing research in enhancing the service level of manufacturing firm and to achieve the purpose. Past contributions and the opinions at experts were reviewed. The research design adopted in carrying out this research work is quas – experimental design and the primary data was collected... Continue Reading

ABSTRACT Photographs in news stories can stimulate opinion change, either making a reader love the good advertised, or making the reader hate it. In view of the foregoing, this study sought to ascertain an “Assessment of Readers Perception on the use of photographs in... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

CHAPTER ONE 1.1 INTRODUCTION Internet shopping is one of the widely and commonly used mediums for convenient shopping. It is in fact, a popular means of is shopping in the Internet community (Bourlakis, Papagiannidis, and Fox, 2008). Buying on the Internet according to Muhammad,... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading

ABSTRACT This project work is focused on impact of new product development on the performances of an organization, “A case study of Nigeria breweries Abiastate . The objective of this study is to determine the important of product research on organizational performances.... Continue Reading

THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH) ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation of information technology service and product industry. It is also aimed at making an in-depth analysis of how... Continue Reading

(A CASE STUDY OF 7UP, LAGOS IDDO PLANT) ABSTRACT This study was conducted to determine new product development and management as a survival strategy for a organization, a case study of 7up, Lagos Iddo plant. The study is designed to identify problems and possible... Continue Reading

ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

MARKETING ACCEPTABILITY OF LOCALLY MADE COSMETIC PRODUCTS IN NIGERIA A CASE STUDY OF SOME SELECTED HAIR DRESSING SALON IN OBIAGU TABLE OF CONTENTS CHAPTER ONE Introduction 1.1 Background of the study 1.2 Statement of the Problem 1.3 Objective of Study 1.4 Scope of the Study 1.5 Research Question 1.6 Significance of the Study CHAPTER TWO Literature... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Over the years companies (Business Organizations) as corporate bodies have not exercised their obligations. They have failed to impact positively on their immediate environments let alone... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Public relations has become a potent marketing tool in modern business management in recent times. Its influence is being felt on both big and small firms with the influence of even greater expansion. It is important for management... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. This study focused on marketing research in service industry, in order to carryout the study, the following objectives amongst others... Continue Reading

THE ROLE OF PHYSICAL DISTRIBUTION IN MARKETING OF BEER PRODUCT IN IMO STATE (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWOMAMMA) ABSTRACT The role of physical distribution in marketing of beer production is seen not complete until the product reach the consumers in the right quantity at the right place and at the right time, it becomes every... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority areas facing most of the world’s today. It is also a problem that threatens to worsen rapidly in the... Continue Reading

ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state has been written in partial fulfillment of the requirement for the award of Higher National... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading

THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE PRODUCERS IN ANAMBRA STATE. ( A CASE STUDY OF SELECTED TABLE WATER PRODUCERS) ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of table water manufacturers in Anambra State . However, to achieve... Continue Reading

THE IMPACT OF TOURISM IN ALLEVIATING POVERTY IN NIGERIA (A CASE STUDY OF NEKEDE ZOO OWERRI IMO STATE) ABSTRACT Tourism is one the largest and fastest growing industries in the world. It is an increasingly important source of income, employment and wealth in many countries. Its rapid expansion has, however, had detrimental environmental (and Scio-... Continue Reading