All Project Topics with Materials - Page 89

ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study of Emenite Company Limited Emene, Enugu State. This topic is very vast and one cannot claim to have treated all the aspects of the literature covered the topic within this skeletal outfit. It attempts to identify the various... Continue Reading

ABSTRACT This research was carried to find out the “impact of advertising in marketing of hotel service in Enugu metropolis†using Zodiac Hotel Ltd Enugu as our case study.  We tried to find out the advertising strategies employed by the organization and it’s impact to the organization. The research was conducted with the oral... Continue Reading

ABSTRACT  Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc.  Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further... Continue Reading

ABSTRACT This work was on the marketing problems of small-scale indigenous pharmaceutical manufacturing company in Nigeria (a case study of Encristo Pharmaceutical Industry Nigeria Limited, Enugu). The researcher set out with the following objectives; To find out if quality of products is a problem to Encristo Pharmaceutical Industry. To find out... Continue Reading

ABSTRACT This project work is meant to examine marketing research as a tool for increased profitability. A case study of Nigerian Bottling Company Enugu. The main objectives of this study include: -Determination of the extent marketing research can improve product quality. -To find out how marketing research can increase profitability. -To... Continue Reading

ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study of the Nigerian Breweries Plc Ama Enugu). Primary and secondary data were collected to solve the research problem.  Questionnaires were used as research instrument.  The population of the study comprised the customers, management... Continue Reading

ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in Enugu metropolis. To carry out this research work some of the following objectives were set out. To find out the problems associated with the pricing system of sorghum. To make appropriate recommendation on how to improve on the pricing system... Continue Reading

ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

ABSTRACT This work is on the Promotional Strategies for the marketing of educational Services in Enugu. (A case study of (ESUT) Enugu State University of Science and Technology  TABLE OF CONTENT Title page Certification  Dedication Acknowledgement  Abstract Table of content CHAPTER ONE:INTRODUCTION 1.1Background of the Study 1.2Statement of the... Continue Reading

ABSTRACT This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase Some objectives at this studies are:- 1.To determine the extent customer pushes action of Jumatex suitcase being included by advertising. 2.To determine the role of advertising in increasing the... Continue Reading

ABSTRACT This study centered on the Role of Nigerian Export Promotion Council (NEPC) in Export Promotion in Nigeria.  The purpose was to establish the extent to which this organization has succeeded in promoting non oil export in Nigeria.  The entire population of forty three (43) respondents of NEPC, Enugu Zonal Office were all investigated.... Continue Reading

ABSTRACT The research work was on a study of how to introduce a new product in the market.  The main objective was to determine whether the strategies used to introduce Cristolyn Cough expectorant in Enugu was effective or not.  The researcher also looked at how the product is fairing in the market.  Both primary and secondary data were... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods.  It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and profitability in recent times.  This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

ABSTRACT This project work examine the “impact of transportation cost on customer goods retail processâ€. The population addressed were the wholesaler each was drawn.  Data were collected using questionnaire that was distributed to the wholesales and retailers of Afor Awkuanaw market (Garriki) in Enugu South Local Government Area Enugu... Continue Reading

ABSTRACT The major issue in this research work is the place of marketing in the service industries.  Marketing is very vital in every organization especially in the service industry.  The laundry and dry cleaning firms in Nigeria are expected to be marketing oriented especially in current times when competition is very intensive.  This project... Continue Reading

ABSTRACT The purpose of this study was to appraise public relations activities in tertiary institutions, a case study of the Institute of Management and Technology (IMT) Enugu. The objective of this study is to appraise the public relations activities of the Institute of Management and Technology (IMT) Enugu on the image of the institution and to... Continue Reading

ABSTRACT This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu. In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection... Continue Reading

The most important meaning of a product is what it means to the customer. Pen, for instance, may be a product to the manufacturer, but to the customer, it means a device for writing. What the producer considers as the consumer’s benefit may be at variance’ with what the consumer actually sees or perceive. Awa (2002) defined a product as... Continue Reading

ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

ABSTRACT This research work on the effects of product advertisement on sales  volume of company product. The objective of every company is to achieve its sales volume target, because if achieved, other performce indicators like growth and increase in profitability index would be assured. The objective was to identify the common form of... Continue Reading