All Project Topics with Materials - Page 1477

THE ROLE OF PUBLIC RELATIONS IN THE MARKETING OF HOSPITAL SERVICES (A CASE STUDY OF PARK-LANE HOSPITAL ENUGU) PREFACE Public relations as a marketing function is an extension of the societal marketing concept which focuses every marketing decision on customer satisfaction, and welfare of the firms larger public which is designed to enhances the... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION Background of the study Statement of problem Objectives of the study Scope of the study Statement of hypothesis Significance of the study Definition of terms CHAPTER TWO... Continue Reading

ABSTRACT This study was carried at analyzing the effectiveness and problems of classified advertising in Enugu. The study appraised the use of classified advertising in Enugu metropolis its perception by the Enugu audience, its advantages and major set backs.... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading

ABSTRACT The purpose of this project is to examine the impacts of self service on the performance of supermarkets. The study is divided into five chapters. In chapter one the impacts was introduced and a narrative meaning of... Continue Reading

ABSTRACT These study on the effect of pricing strategies on the marketing of agricultural products in Enugu State. With particular attention to Udi L. G. A Council was carried out with the some for the following... Continue Reading

PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU) ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing. Therefore, the objective of this study is to... Continue Reading

CUSTOMER ORIENTATION IN BANKING INDUSTRY (A CASE STUDY OF OHHA COMMUNITY BANK, OGUI ROAD ENUGU) ABSTRACT This research project is a very crucial study for Ohha community Bank in Ltd. The study was motivated by the necessary to establish marketing department in order to satisfy their customers in the most efficient and effective way. Ohha community... Continue Reading

ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export of Nigeria goods. In the 1960s, non oil products such as palm produce crera, cotton, groundnut, rubber etc were the major sources of... Continue Reading

THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS (A CASE STUDY OF THE MALT BOTTLED BY CONSOLIDATED BREWERIES ABA) ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact with the world. This research study focused on the nature, process, channels, and... Continue Reading

THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA Preface Public relation as one of the marketing promotional tools is how an important part of the modern business management is not realized. This is because PR is often suspected and is equated in the eye of some members of the... Continue Reading

EFFECTIVE MARKETING STRATEGIES FOR AIRLINES OPERATING IN ENUGU METROPOLIS (A CASE STUDY OF EXECUTIVE AIRLINE SERVICES) Abstract This research work titled “Effective Marketing Strategies for Airlines Operating in Enugu Metropolis (A Case Study of Executive Airline Services) was carried out with some of the following objectives: - •To find out... Continue Reading

MARKETING COURIER SERVICE IN ENUGU STATE (A CASE STUDY OF TNT/IAS OF NIGERIA) ABSTRACT This research work attempted to investigate on the marketing of courier services in Enugu State with special reference to (TNT/IAS) Thomas Nationwide Transportation/International Airline Services of Nigeria which is the case study. Couriers are established to... Continue Reading

THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU ABSTRACT This research work looked at the impact of information technology in marketing of banking services and used U.B.A Bank as a case study. Specially, the study addressed the following issues. The performance of information... Continue Reading

Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading

ABSTRACT The effect of personal selling on the sales of Isol germicide in Enugu Urban will in subsequent chapters the strategies for maximizing the effective and efficient sales calls on customers. Both primary and secondary data were extensively used in data collection.... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS IN ENUGU METROPOLIS (A CASE STUDY OF TOP CLASS BARBING SALON AWKUNANAW ENUGU ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: •To evaluate... Continue Reading

Abstract This study has been carried out to access the marketing of family planning services in Nigeria using Enugu as a case study. Family planning is the process of determining the number, three and spacing of childbirth in order to protect the health of mothers, children, and as well as... Continue Reading

EFFECTIVE MARKETING STRATEGIES FOR COLOUR PHOTO PROCESSING SERVICES (A CASE STUDY OF JONATEX ULTRA MODERN COLOUR LAB NKPOR) ABSTRACT The research topic is the Effective Marketing Strategies for colour Photo Processing Services, using Jonatex Ultra Modern Colour Lab, as a case study. The study was motivated by the necessity to find out why Jonatex... Continue Reading

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading

THE EFFECTS OF WORLD INFORMATION FLOW IMBALANCE ON THIRD WORLD COUNTRIES (A CASE STUDY OF NIGERIA) TABLE OF CONTENT CHAPTER ONE INTRODUCTION 1.0 Background of the Study 1.1 Statement of the Problems 1.2 Objectives of the Study 1.3 Significance Of The Study 1.4 Research Question 1.5 Research hypothesis 1.6 Definition of terms 1.7 Assumption 1.8... Continue Reading

THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED). CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of our economy especially in the area of marketing in such a way that its effect has been a set back in the marketing sector. The work... Continue Reading

THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS. (A CASE STUDY OF ABAKALIKI L.G.A. EBONYI STATE) PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing of Agricultural Produce in Abakaliki Local Government Area of Ebonyi State. To enhance a quicker, clearer and more... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading