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ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading
ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary tools for promoting them. Corporate image, in fact goes beyond attractive products or rending quality service,... Continue Reading
Abstract The research work investigates the impact of corporate strategy on investment decision in Nigeria. Effective corporate strategy plays a critical role in defining the businesses in which a company will compete, preferably in a way that focuses resources on how to convert distinctive competence into competitive advantages. The broad... Continue Reading
  CHAPTER ONE 1.0 INTRODUCTION New product can be said to be the life- blood of companies operating in a free market economy. Indeed developing a new product; a company should ensure that a good product development strategy is taken. The introduction of a new product into the market makes it possible for the company to remain in a competitive... Continue Reading
THE ROLE OF CORPORATE FINANCE MANAGEMENT IN THE POLICY MAKING DECISION OF A CORPORATE BODY. A CASE STUDY OF HALLMARK ASSURANCE COMPANY LIMITED OWERRI IMO STATE BRANCH ABSTRACT This project posed at x-raying the degree, of “the role of corporate finance management in the policy making decision of a corporate body” making reference to Hallmark... Continue Reading
ABSTRACT  This project posed at x-raying the degree, of “the role of corporate finance management in the policy making decision of a corporate body” making reference to Hallmark Assurance company limited.  Financial management is the management activities concerned with raising of capital, planning cash and credit requirements, including the... Continue Reading
ABSTRACT This project posed at x-raying the degree, of “the role of corporate finance management in the policy making decision of a corporate body” making reference to Hallmark Assurance company limited. Financial management is the management activities concerned with raising of capital, planning cash and credit requirements, including the... Continue Reading
Abstract This study examines corporate strategy and financial performance of financial institutions listed on the Nigeria Stock Exchange. Financial performance is an important concept that relates to the way and manner in which... Continue Reading
INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading
INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading
ABSTRACT  Prior to our contemporary time, the  bottling  industry will dominated  by the products of Nigerian Bottling Company Plc.  Recently,  7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with  other   manufacturers of mineral soft  drinks.  The scene was... Continue Reading
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading
ABSTRACT Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc. Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other manufacturers of mineral soft drinks. The scene was complicated further by poor... Continue Reading
ABSTRACT  Prior to our contemporary time, the bottling industry was dominated by the products of Nigerian Bottling Company Plc.  Recently, 7-up bottling company Plc reemerged in the scene to compete with the Nigerian bottling company Plc, both also struggle with other   manufacturers of mineral soft  drinks.  The scene was complicated further... Continue Reading
(A STUDY OF THREE SELECTED TRANSPORT COMPANIES IN ENUGU STATE) ABSTRACT This research work, examined corporate visioning as a strategy for organizational transformation, A study of three selected transport companies in Enugu State of Nigeria. The objectives of the study include... Continue Reading
Abstract The study was intended to appraise corporate strategy as an effective tool for organizational survival for this purpose, the two major approaches towards conducting a study namely desk and field studies were adopted. Merging from these studies are the following; summary of finding recommendation and conclusion. Chapter two dealt with the... Continue Reading
  CHAPTER ONE INTRODUCTION 1.0      BACKGROUND OF THE STUDY Nowadays branding is the most crucial aspect among companies’ activities. A brand consists of more parts than the visible features such as names and logotypes. No matter if the company is a bank or a toy store it is the... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study Franchising is based on a marketing strategy that can be adopted by an organization as a strategy for business expansion. When employed, a franchisor licenses its knowledge, procedures, intellectual property, use of... Continue Reading
(A CASE STUDY OF LIFE FLOUR MILL LIFE SAPELE) ABSTRACT The main purpose of this study was to consider the effect of corporate planning as a growth strategy to private sector, particularly Life Flour Mill, Sapele In practice the development of corporate planning involves taking... Continue Reading
ABSTRACT The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu. In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary... Continue Reading
ABSTRACT The purpose of this study is to determine and effective corporate image management as a strategy for enhancing profitability. In Phinomar Ltd Ngwo, and FBN PLC Enugu. In carrying out the study, care was therefore taken to ensure that relevant and adequate data were collected and analyzed. Thus, the research obtained such data from primary... Continue Reading
CORPORATE SOCIAL RESPONSIBILITY AND INVESTORS’ PERCEPTION OF COMPANY VALUE IN NIGERIA ABSTRACT This study is motivated by a desire to examine corporate social responsibility and investors’ perception of company value in Nigeria. In light of the empirical review and other discussions, a number of questions arose as to whether there is positive... Continue Reading
INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading
CHAPTER ONE INTRODUCTION 1.1Background of the study Recent developments have shown that firms are increasingly subjected to complex and everchanging demands in their operating environment. Such demands can pose significant risks to the survival of businesses especially when... Continue Reading
EFFECTIVE CORPORATE IMAGE MANAGEMENT AS A STRATEGY FOR ENHANCING PROFITABILITY (A  CASE STUDY OF PHINOMAR NIG. LTD NGWO, ENUGU AND FIRST BANK OF NIGERIA PLC, ENUGU. CHAPTER ONE 1.0            INTRODUCTION 1.1     BACKGROUND OF THE STUDY A company’s product which is the chief media that project its image. What counts more today is... Continue Reading
(A CASE STUDY OF DIAMOND BANK PLC ENUGU). ABSTRACT Business organizations in Nigeria have failed to realize the role a good corporate image policy has in business dealings. This is probably because they do not understand the concept of corporate image and the necessary... Continue Reading
INTRODUCTION An examination corporate image management has led to the rise of stakeholder management in a complex market environment in the Nigeria, United States, Europe and Asian regions. Today’s corporations have paid substantial attention to the three key concepts, corporate reputation (CR), corporate image management , and stakeholder... Continue Reading
ABSTRACT The broad objective of the study is to examine the determinants of corporate social responsibility of corporate entities. Specifically, the study examines the relationship between company size, profitability, industry type, firm’s origin and corporate... Continue Reading
ABSTRACT The interaction between the firm and its environment determines how the established goals and objectives are to be attained. Through aligning to the changing environment, organizations are able to come up with products and services that meet the changing customer needs hence be competitive and post better performance. Pension funds are... Continue Reading
BUSINESS AND CORPORATE SOCIAL RESPONSIBILITIES (A CASE STUDY OF NIGERIA GAS COMPANY, WARRI) ABSTRACT This project is centering on business and corporate social responsibilities as it relates to Nigeria Gas Company (NGC), Warri Delta State. Its aim is examining the impact of the system on the entire operation of the company as it relates to... Continue Reading