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INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

THEORETICAL FRAME WORK USES AND GRATIFICATION THEORY:  (Lazaisfeld and Stanbon (1944) Uses and gratification theory has provided a frame work for examining the satisfaction of needs and interests through different forms of communications media (Kartz, Blumler and Gvievitch, 1974). If two media serve similar needs then they can act as functional... Continue Reading

ABSTRACT As each day passes, new ways of improving our lives through technology emerge. Companies keep on exploring ways of reaching out to their customers and other stakeholders in a way that is more comfortable and efficient. Regardless of their exploration, the problem of presenting information in a way that allows quick retrieval of... Continue Reading

The study examines use of Facebook memes stickers as a medium of self expression among students. The objectives of the study were to examine; the reasons for use of Facebook memes stickers for self expression among students, the types of self-expression Facebook memes stickers are used for, the effect of Facebook memes stickers. The research work... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which... Continue Reading

ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

Abstract The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the 2015 Presidential election. The emergency and rising of social media otherwise known as citizen... Continue Reading

Abstract The study basically examined the  impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria .   The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly... Continue Reading

ABSTRACT The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if... Continue Reading

ABSTRACT The topic of the study was an analysis of students' use of Facebook comparison; academics relationship/interaction uses. This study intends to analyze students’ use of Facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of Facebook, to... Continue Reading