Explore Project Topics on: ADVERTISING: A SURVIVAL STRATEGY FOR MASS MEDIA ORGANISATION (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU)

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case study of Nigeria Television Authority (NTA) Enugu. The statement of the problem was to find the advertising strategy... Continue Reading

(A CASE STUDY OF NIGERIA TELEVISION AUTHORITY, NTA, ENUGU) ABSTRACT This study is an investigation carried out in order to find the impact of adoption of advertising as a survival strategy in mass media organization. This study was carried out in mass media organization and based on case... Continue Reading

ABSTRACT This study on Advertising as revenue survival strategy for mass media organization Nigeria is the subject of the work. The purpose was to identify the advertising effectiveness in mass media organization as a revenue generation to media establishment. Data was collected through questionnaire. From the total population of 150 staff. The... Continue Reading

1.1INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes.  Television, as a mass media organ, is equally expected to fulfill these functions as... Continue Reading

1.1 INTRODUCTION Generally, all mass media organs in all established societies are expected to fulfill certain responsibilities and these obviously would include creating awareness and mobilizing public support towards governmental or public oriented programmes. Television, as a mass media organ, is equally expected to fulfill these functions as... Continue Reading

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher... Continue Reading

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher... Continue Reading

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher... Continue Reading

ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society.  Therefore,... Continue Reading

ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore,... Continue Reading

Abstract The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to... Continue Reading

The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to enable her... Continue Reading

Abstract The purpose of embarking on this study was to provide a well-detailed account on the impact of digitization of the Broadcasting Media in Nigeria. The study ascertained the level of media digitization in Nigerian Television Authority, Enugu (NTA) in this Era of ICT and internet operations. The researcher used survey research design to... Continue Reading

ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: -To determine whether this television house is giving better services to customers or viewers. -To find out if viewers and advertisers are... Continue Reading

ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is giving better services to customers or viewers. - To find out if viewers and advertisers are... Continue Reading

ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading

ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading

ABSTRACT This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that... Continue Reading

ABSTRACT This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that... Continue Reading

ABSTRACT. This study is carried out to ascertain the level of participation among viewers of Nigerian television programs with Nigeria Television Authority's Tuesday Live and African Independent Television Focus Nigeria as case studies. A sample of 20 staff (Production crew) of these stations was used for this research as · well as... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society.  New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the   appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society. New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society.  New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the   appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading

DELEGATION OF AUTHORITY AS A MANAGEMENT STRATEGY (A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU DEPOT, ENUGU-STATE) ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society. New organization are formed without a depute attention been paying to the acquisition of the head... Continue Reading

ABSTRACT It has been shown that delegation of authority is mostly not considered at the might time and at the might place in our society. New organization are formed without a depute attention been paying to the acquisition of the head of delegating art the appropriate. Time this explain why we have many posts and duties in a new and even old... Continue Reading

EFFICIENT MAREKTING OF TELEVISION SERVICES (A CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ABSTRACT This project is a case study of Nigeria Television Authority (NTA) Enugu, to evaluate the efficiency of its television service marketing. The specific objectives addressed in the study includes: - To determine whether this television house is... Continue Reading

ABSTRACT This study seeks to make a linguistic analysis of television talk show, a case study  of NTA Kaduna with the aim of describing the nature of its dialogue, providing an  assessment of it, and exposing the peculiarities therein. It brings to the fore features  that have otherwise not been observed in talk show. The usual assumption by ... Continue Reading