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(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading
ABSTRACT Ensuring food safety to protect public health remains a significant challenge in both developing and developed countries and food borne illness prevention system will depend on the extent of food safety control in place through food production, processing and distribution, keeping food at safe temperature and using safe water and raw... Continue Reading
ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading
(A Case Study of Cadbury Nigeria Plc) CHAPTERONE INTRODUCTION 1.1      BACKGROUNDTOTHESTUDY Communication is needed to reach markets at a reasonable cost. Advertising is just one of the tools for reaching markets. It may be too costly and time consuming to try to do marketing job with salesmen... Continue Reading
Abstract It is pertinent to say that the objective of this study is on the effect of recession on the price of consumable goods. Pricing and its increasing or decreasing is currently confronted not only by, the state of the economy, but also by importation, exportation and internet... Continue Reading
CHAPTER ONE 1.0   INTRODUCTION       Manufacturing firms are increasingly becoming aware, that the production of goods is meaningless without its availability to the consumers at the right time. During the past few years, fast technological development, growing globalization of market and higher customer requirement have driven and... Continue Reading
ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its... Continue Reading
ABSTRACT This research work is on the effect of physical distribution on the sales of consumable goods. case Study of UAC Nigeria Limited. undertaken to ascertain the benefit and positive impact of physical distribution in marketing of consumer goods. This study examined the physical distribution activities of UAC Nigeria Limited and its... Continue Reading
 ABSTRACT This study examined effect of population growth on import demand in Nigeria, within the sample period of 1981-2014. The data for this research work (Gross Domestic Product, population and Exchange Rate) was obtained from the CBN Statistical Bulletin (2014) and analysed using ordinary least squares (OLS) technique. Gross domestic product... Continue Reading
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY (A Case Study of Early and Chiky Fast Food in Owerri, Metropolis). ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food (a case study of Chiky and Early in Owerri Metropolis was carried out... Continue Reading
ABSTRACT This research “Evaluation of Transportation Problems and their effects on Distribution of Goods and Services (A Study of Aguata Local Government Area, Anambra State)” aimed to identify the numerous obstacles that have militated against the growth of distribution of goods and services in Aguata local government area. The research is... Continue Reading
 CHAPTER ONE INTRODUCTION 1.1      Background of the study In Nigerian, shoes have become one of the many principal products in the market, even in the biggest market so far in West Africa (Onitsha main market). Shoes are also among the priority products consumed by everyone;... Continue Reading
(A STUDY OF UNILEVER NIG PLC) CHAPTER ONE INTRODUCTION 1.1                   BACKGROUND TO THE STUDY In today’s market place, selling a product is sometimes easier than getting it to customers.  Companies have decided on the best way to store and move their... Continue Reading
, A CASE STUDY OF THE COLLEGE OF EDUCATION EKIADOLOR, BENIN. CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY This project work is directed to find out the problems affecting tertiary institutions in Nigeria, a case study of the college of education Ekiadolor, Benin. As the problems which cut... Continue Reading
Chapter one INTRODUCTION 1.1     Background of the study Electronic digital display system as used in this reports refers to a sign that uses electronic hardware and software to display its copy, messages or images. Also, a sign utilizing a fixed light source to provide a message  in text, images pictures, and / or symbols that may appear to... Continue Reading
(A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE) ABSTRACT This research work was undertaken in Ovia North East Local Government Area of Edo State in order to identify the problem affecting the evaluation of adult education programme in the area. In the course of the... Continue Reading
ABSTRACT The basic aim of this project is to carry out an investigation into the problems affecting the success of Social intervention programs in Nigeria. It has been the conviction of thee research to know what problems usually hinder the survival of governments social intervention programs in Nigeria and bring forth, possible suggestion toward... Continue Reading
ABSTRACT The basic aim of this project is to carry out an investigation into the problems affecting the success of Social intervention programs in Nigeria. It has been the conviction of thee research to know what problems usually hinder the survival of governments social intervention programs in Nigeria and bring forth, possible suggestion toward... Continue Reading
ABSTRACT This research work was designed to find out the problems affecting tertiary institutions in Nigeria, a case study of college of education Ekiadolor Benin. This research work consists of five chapter entities; chapter one... Continue Reading
ABSTRACT The researcher in this work, examined the major problems affecting the efficient performance of secretarial functions in selected organizations and ministries in Enugu metropolis. In carrying out this project, the researcher initially stated the background of the study, significance of the study, research questions scope and limitation.... Continue Reading
ABSTRACT The researcher in this work, examined the major problems affecting the efficient performance of secretarial functions in selected organizations and ministries in Enugu metropolis. In carrying out this... Continue Reading
ABSTRACT This research (project work) has been designed to identify the problems affecting classroom management and control. Also to investigate and identify the solution facing the problem. This became so as to... Continue Reading
ABSTRACT The researcher in this work, examined the major problems affecting the efficient performance of secretarial functions in selected organizations and ministries in Enugu metropolis. In carrying out this... Continue Reading
ABSTRACT The researcher in this work, examined the major problems affecting the efficient performance of secretarial functions in selected organizations and ministries in Enugu metropolis. In carrying out this project, the researcher initially stated the background of the study, significance of the study, research questions scope and limitation.... Continue Reading
ABSTRACT In this study of this research work is to examine the influence of transportation on price of consumable commodities. A case study of selected commodities market in Benin City Edo state. To achieve the... Continue Reading
PROBLEMS AFFECTING THE EVALUATION OF ADULT EDUCATION PROGRAMME (A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE) ABSTRACT This research work was undertaken in Ovia North East Local Government Area of Edo State in order to identify the problem affecting the evaluation of adult education programme in the area. In the course of the... Continue Reading
CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market,... Continue Reading
CHAPTER ONE1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDY The popularity of fast food is indicative of changing lifestyles, the growingtrend of convenience and consumers needs for value for money.Despite all the threats that fast food industry is currently facing like risingcommodity prices, an excessive supply of fast food outlets, in the market,... Continue Reading
CHAPTER ONE BACKGROUND TO THE STUDY 1.1    INTRODUCTION The roles of advertising on the consumption of fast food cannot be over emphasized. Advertising is an important part of the promotional mix which is one of the strategic importance’s. It can play a vital complementary role through working alongside of other promotional mix element. It... Continue Reading
PREFACE This study, attempted to determine the impact of product display in a fast food and bakery industry with specially reference to (Chito Partner, Enugu). The purpose of this study is to find out how the techniques applied by Chitos have been able to help customer sort the products needed and how bent to improve the technologies and modernize... Continue Reading