Explore Project Topics on: IMPACT OF SALES PROMOTION ON STUDENT PURCHASING

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading

IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading

(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques... Continue Reading

Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major... Continue Reading

ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The... Continue Reading

                  IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION  ABSTRACT The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research started by introducing the subject matter in chapter one,... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading

  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading

THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

THE IMPACT OF SALES PROMOTION ON THE MARKETING OF NEW PRODUCT AND SERVICES IN ENUGU METROPOLIS (A CASE STUDY OF GLOBA –COM) ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional... Continue Reading

ABSTRACT The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product. The research was developed through revived of recent write ups in related... Continue Reading

ABSTRACT The growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects consumer purchase behaviour. This study generally sought to examine the impact of sales promotion on the consumer purchase... Continue Reading

ABSTRACT The project work is to developed the impact of sales promotion in the marketing of building material upon the concept and practice of marketing in Nigeria and present tools that could help marketing expert in the country and beyond in promoting their product. The research was developed through revived of recent write ups in related... Continue Reading

(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading

ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT This study examined the impact of strategic planning on sales promotion it highlighted the benefit of companies can derive from an examination of impact of strategic planning on sales promotion. The study went further to discuss the problem associated with impact of strategic planning on sales promotion using Nigeria bottling  Company as... Continue Reading

ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1.To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2.To determine the Impact of promotional strategies on customers patronage... Continue Reading

ABSTRACT This study on the impact of promotion of the marketing of new services with particular note on Globa-com Plc Enugu was carried out some of the following objective. 1. To determine the Impact of promotional strategies in Creating consumers awareness of Globa –Com 2. To determine the Impact of promotional strategies on customers patronage... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

BACKGROUND OF THE STUDY Advertising and sales promotion has not only become an integral part of our society and economic system but has also grow over the year to assume tremendous proportions  both as a business activity and social phenomenon. It has affected not only the business sector but also the whole society (Oghudge, 1993) Advertising and... Continue Reading