Explore Project Topics on: THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.)

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

ABSTRACT Many organization encounter various problems in communication within or outside the organization.  Due to this fact, the researcher deemed it necessary to research into various communication techniques/system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational... Continue Reading

ABSTRACT Many organization encounter various problems in communication within or outside the organization. Due to this fact, the researcher deemed it necessary to research into various communication techniques/system, methods and channels of communication adopted by Nigerian Bottling Company Plc in the achievement of an organizational performance.... Continue Reading

ABSTRACT Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of... Continue Reading

ABSTRACT Impacts of marketing strategies have proved to be the only logical base towards the sustenance of the soft drink bottling company and of course their marketing mix variable will not be left out of integration. In this even changing marketing environment. This work is done to find out the problems of soft drink industries in Nigeria and of... Continue Reading

CAPITAL MAINTENANCE IN A PERIOD OF INFLATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY – COCA COLA 9TH MILE CORNER ENUGU). ABSTRACT Political stability in Nigeria has led to a marked improvement in the general operating environment in the country. Hence capital maintenance is looked into in the period of inflation as the only way out.The word... Continue Reading

ABSTRACT Political stability in Nigeria has led to a marked improvement in the general operating environment in the country.  Hence capital maintenance is looked into in the period of inflation as the only way out. The word inflation is not a new phenomenon; it has been experienced by most countries in the world at some stages in their history. ... Continue Reading

EFFECTS OF SELECTION PROCESS ON LABOUR TURNOVER AND PRODUCTIVITY OF EMPLOYEES (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC, 9TH MILE ENUGU) ABSTRACT Human resources and organization are like two sides of coin. For organization to exist, it requires human effort to carry-out the activities for achieving the purpose of such organization . Again... Continue Reading

ABSTRACT Human resources and organization are like two sides of coin. For organization to exist, it requires human effort to carry-out the activities for achieving the purpose of such organization. Again how this organization select and recruits, employees who are competent without bias mind was seen as part of the researcher’s reasons for... Continue Reading

ABSTRACT Political stability in Nigeria has led to a marked improvement in the general operating environment in the country. Hence capital maintenance is looked into in the period of inflation as the only way out. The word inflation is not a new phenomenon; it has been experienced by most countries in the world at some stages in their history.... Continue Reading

ABSTRACT Human resources and organization are like two sides of coin. For organization to exist, it requires human effort to carry-out the activities for achieving the purpose of such organization. Again how this organization select and recruits, employees who are competent without bias mind was seen as part of the researcher’s reasons for... Continue Reading

ADVERTISING AND CONSUMER BUYING BEHAVIOUR ABSTRACT The purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument... Continue Reading

                  THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR  Concept of Advertising   The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

ABSTRACT No production distribution company can do without accurate stock control. There is need to keep accurate record of goods produced by a company and tract of those ones that are supposed to be distributed or sold.  Stock is simply the amount of goods that are been stored.  But due to the trend toward automation in the world order and as... Continue Reading

ABSTRACT No production distribution company can do without accurate stock control. There is need to keep accurate record of goods produced by a company and tract of those ones that are supposed to be distributed or sold. Stock is simply the amount of goods that are been stored. But due to the trend toward automation in the world order and as the... Continue Reading

CHAPTER ONE                                    INTRODUCTION 1.1           Background  of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT The purpose of the study is to investigate the impact of advertising on consumer behavior taking coca cola as a case study. The researcher gathered primary data information through the distribution of questionnaire. A total of 48 respondents were analysed... Continue Reading

   (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA) ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was... Continue Reading

THE IMPACT OF SOCIAL RESPONSIBILITY ON CORPORATE PROFITABILITY (A CASE STUDY OF 7UP BOTTLING COMPANY 9TH MILE ENUGU) ABSTRACT In the past, 7up Bottling Company 9th Mile Enugu separated sally to maximize profit in order to maximize the shareholders wealth. This objective has been subject to criticisms by these who strongly believed that, it create... Continue Reading

ABSTRACT Due to irregularities often encountered in the public enterprises and private establishments, this research project is designed for the study of the internal auditor in stock taking especially as a case study of 7up bottling company plc 9th mile corner Enugu. Internal auditing and stocktaking in recent time has proved to be a hard nut... Continue Reading

ABSTRACT Due  to  irregularities often  encountered in the public  enterprises  and  private  establishments,  this  research  project  is  designed  for  the study  of  the  internal  auditor  in stock taking  especially as  a case study  of  7up  bottling  company  plc  9th  mile  corner Enugu.  Internal auditing... Continue Reading

ABSTRACT The growing need for need for more efficient ways of managing product brands in the face of a highly competitive market has become of major concern to marketing firms and organizations particularly Nigeria Bottling company. The had let to this study which is effective brand in management of NBC’c products is effectively managed. -To... Continue Reading

INTRODUCTION  There has been an eminent question on the part of most writer of industrial organization to study and find solution to some problem on the productivity of workers, how it can be measured and what factors influence the workers performance in the organization operation.  However in this study it is a discussion on how incentives... Continue Reading