Explore Project Topics on: effect of advertising and sales on organisational performance

ABSTRACT This study evaluates the effectiveness of advertising expenses on the sales revenue and profitability of Unilever Nigeria Plc. This study is based on secondary data collected for advertising expenditure, sales revenue and profitability of Unilever Nigeria Plc over the period of 1996 to 2009 from the annual report and accounts of the... Continue Reading

  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading

CHAPTER ONE 1.0     Introduction Advertising is any paid form of non-personal communication about an organization or its product to a target audience through a mass/broadcast medium by an identified sponsor. It should be observed that for any promotional activity to be called... Continue Reading

ABSTRACT This research work was undertaken to determine the effect of advertising on the sales volume of beverages in Awka Metropolis. The case study of this project was picked from different manufacturing companies of Nestle Food PLC; Cadbury PLC and Cocoa Industry Ltd with their specific products Milo, Bournvita and Vitalo. In the first chapter,... Continue Reading

(A CASE STUDY OF GUNNIES NIGERIA PLC) CHAPTER ONE 1.1 Background of the Study Advertising is any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor (Kotler and Armstrong, 2010). There are various forms of advertising like informative advertising,... Continue Reading

ABSTRACT The project comprises of five chapters The first chapter comprises of the introduction, Background of the study, Statement of the problem, Research question, Purpose of the study, scope of the study, Limitation of the study, Need and significance of the study. The second chapter comprises of the literature review of advertising, History... Continue Reading

ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and the consuming publics. The ignorance of this promotional tool has hard on the sales/revenue profit of the business and its competitive ability. The purpose of this work is to find out, analyze and report the effectiveness of advertising... Continue Reading

                   CHAPTER ONE INTRODUCTION 1.1     Background of the Study Advertising has become a part of our everyday life. However we are seeing many advertisements in TV, newspaper, magazine, radio, Internet etc. and we are affected by those... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC) ABSTRACT This project critically discusses and evaluates the impact of advertising on sales performance. It gives insight to what sales performance is and also shows the relationship between the two variables that is,... Continue Reading

ABSTRACT The study was to establish the effect of advertising on sales volume m multinational companies. It was guided by the following objectives, to understand what is advertising, to understand what is sales, to establish what a effective good advert should contain and establishing the relationship between advertising and sales in multinational... Continue Reading

ABSTRACT This project research is mainly based on developing a high speed sales and advertising application. It track sales, enters customization data, calculate amount payable, and produce reports on the different transaction stages. Data is entered into the database using the input forms of customer’s registration. The context diagram as shown... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

TABLE OF CONTENTS DECLARATION ............................................................................................................... ii SIGNATURE: ............................................................................................................. ii DATE:... Continue Reading

ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading

ABSTRACT   This study ascertains impact of performance management system on organizational performance. Survey research design was employed and questionnaire was used as the research instrument. Moreover, simple random sampling technique was used as sampling technique and one hundred and forty five (145) respondents was administered... Continue Reading

(A CASE STUDY OF NESTLE NIGERIA LIMITED) ABSTRACT This study examined the Effect of Talent Management on Organizational Performance. The study adopted the descriptive survey design. Sample of (91) respondents were drawn and data were analyzedwith the aid of sample percentages, frequency... Continue Reading

CHAPTER ONE INTRODUCTION Maintaining healthy employee relations in an organization is a pre-requisite for organizational success. Strong employee relations are required for high productivity and human satisfaction. Employee relations generally deal with avoiding and resolving issues concerning individuals which might arise out of or influence the... Continue Reading

ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in Lagos State. Survey design was employed with the use of a well structured questionnaire. Respondents were selected based on simple random sampling technique. Fifty (50) staff were selected from five agro... Continue Reading

(A STUDY OF ENUGU NORTH LOCAL GOVERNMENT AREA IN ENUGU STATE) ABSTRACT This research work examined-“Effect of performance indicators on organizational growth in Nigeria, with Enugu North Local Government Area as a case study. The objectives of the study include to find out the... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1       Background of the Study 1.2       Statement of Problem 1.3       Objectives of the Study 1.4       Research Questions 1.5       Research Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Operational Definition... Continue Reading

ABSTRACT The aim of the study is to examine the effect of corporate social responsibility on organizational performance. The population comprises of two thousand seven hundred (2700) workforces. The questionnaires were issued to one hundred and thirty five (135) respondents which formed the sample size. The samples were drawn using stratified and... Continue Reading

Abstract The media has been a machinery for influencing consumers’ choice of product in a competitive market by informing, enlightening and persuading the target audience. An advertisement is also one of the strategies used in marketing to sell products and services via mass media which can later translate such promotion into building brand... Continue Reading

ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading

THE IMPACT OF PRODUCT ADVERTISING ON SALES VOLUME OF CONSUMERS (A CASE STUDY OF NIGERIA BREWERIES PLC 9TH MILE CORNER, ENUGU) ABSTRACT That product advertising has a high significant on the impact of product advertising on sales volume of consumer. This view was attested to by 75% of the respondents used by the researcher for this study. This... Continue Reading

ABSTRACT  This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.  The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.  The researcher used the survey research design to execute this study.  The population... Continue Reading

AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis ( A case study of petals cosmetics).Advertising here relates to undertaken to ascertain the media to communication that will maximize sales for every naira... Continue Reading

Abstract This project examines the  Impact of television advertising  in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have... Continue Reading

ABSTRACT This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of Omo detergent... Continue Reading

(A CASE STUDY OF SELECTED SOFT DRINKS COMPANY IN KADUNA) ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric period when man was using town criers, drummers, flute blowing to pass across important information to present day... Continue Reading

ABSTRACT         This research intends to find out the effects of television advertising on sales of Omo detergent in Idah metropolis. Two hypothesis were tested using analysis of variance. The population for this study sales of ariel detergent and staffs of Omo detergent companies in Idah. The sample for the study is fifty subjects... Continue Reading