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ABSTRACT A banker is a person carrying on the business of receving monies and collecting drafts from customers subject to the obligation of honoring cheques drawn upon them from time to time by their current account. Banking is the business of receiving monies form outside sources as deposit irrespective of the payment of interest, and the... Continue Reading
ABSTRACT   A banker is a person carrying on the business of receving monies and collecting drafts from customers subject to the obligation of honoring cheques drawn upon them from time to time by their current account.  Banking is the business of receiving monies form outside sources as deposit irrespective of the payment of interest, and the... Continue Reading
BACKGROUND OF THE STUDY In any developing and developed economy, the role of a well structured financial system cannot be over-emphasized. And for a financial system to mobilize and allocate saving of the country successfully and productively and to facilitate day to day transactions there must be a class of financial institutions that the public... Continue Reading
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY In any developing and developed economy, the role of a well structured financial system cannot be over-emphasized. And for a financial system to mobilize and allocate saving of the country successfully and productively and to... Continue Reading
BACKGROUND OF THE STUDY        In any developing and developed economy, the role of a well structured financial system cannot be over-emphasized. And for a financial system to mobilize and allocate saving of the country successfully and productively and to facilitate day to day transactions there must be a class of financial institutions... Continue Reading
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading
ABSTRACT This study assessed the relationship between customer care and customer retention a case of MTN -Uganda. The research was based on the bucket-mouth theory of customer retention. The general objective of the research was to investigate the relationship between customer care and customer retention. The specific objective were; to determine... Continue Reading
CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading
        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading
        I.             To examine the impact of customer relationship management on customer retention.     II.          Q ueue related issues that customer face every day in the banking hall. how it relates to CRM effective loyalty.... Continue Reading
(A CASE STUDY OF ACCESS BANK DURING THE PERIOD 2009-2011) ABSTRACT The main of this study is to find out the extent of bank/customer relationship in Nigeria as a developing economy (a case study of Union of Bank Okpara Avenue Enugu). This work will be divided into five... Continue Reading
There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading
Background of the Study The banking sector is becoming increasingly competitive around the world. Today, many businesses such as banks, insurance companies, and other service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customers, retain existing ones and maximize their... Continue Reading
There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram&Adhikari, 2010; Becker et al., 2009; Dimitriadis& Steven, 2008; Ozgener&Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established that... Continue Reading
There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading
There has been growing interest in CRM in recent years in business and other fields of study and practice (Balaram & Adhikari, 2010; Becker et al., 2009; Dimitriadis & Steven, 2008; Ozgener & Iraz, 2006). The concept of CRM has grown over the years in explaining loyalty of customers to a particular business. Various studies on CRM have established... Continue Reading
ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading
INTRODUCTION : Customer relationship management aims to increase an organization's sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing. CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A website therefore has to... Continue Reading
INTRODUCTION : Customer relationship management aims to increase an organization's sales by promoting customer satisfaction, and can be achieved using tools such as relationship marketing. CRM is particularly important in the sphere of e-commerce, as there is no personal interaction between the vendor and the customer. A website therefore has... Continue Reading
ABSTRACT The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of... Continue Reading
ABSTRACT The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of... Continue Reading
SYSTEM ABSTRACT This project topic “Customer Relationship Management System” was carried out with a view to creating an application that will be used to keep, collect information of customers such as basic information, educational background, and service preference. The project... Continue Reading
OF UNITY BANK PLC. CHAPTER ONE INTRODUCTION 1.1      Background of the study  Banking industry is an important sector in the business world which has a growing impact on all other sectors of the economy because of financial services provisions. In this volatile situation financial... Continue Reading
    CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Companies are increasingly focused on managing customer relationships because it explicitly recognizes the long-run value of potential and current customers, and seeks to increase revenues, profits, and shareholder value... Continue Reading
TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1       Background of the Study 1.2       Statement of Problem 1.3       Objectives of the Study 1.4       Research Questions 1.5       Research Hypotheses 1.6       Significance of the Study 1.7       Scope of the Study 1.8       Operational Definition... Continue Reading
(A CASE STUDY OF UNITED BANK OF AFRICA (UBA) PLC ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it means that the following information should be contained therein. The topic under study and the location, the statement of problem, the... Continue Reading
(A CASE STUDY OF ACCESS BANK PLC) ABSTRACT This study analyses the effect of customer relationship management on organizational performance. This research views customer relationship management as an enterprise approach to developing full-knowledge about customer behavior and... Continue Reading
(A CASE STUDY OF UNITED BANK OF AFRICA (UBA) PLC ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it means that the following information should be contained therein. The topic under study and the location, the statement of problem, the... Continue Reading