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COMPUTER ANIMATION AND IT’S ROLE IN ADVERTISING (FOCUS ON ONLINE ADVERTISING) ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones... Continue Reading
ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
ABSTRACT        This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.        One can never know the value or importance of ones power of imagination unless its being to existence that... Continue Reading
ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an... Continue Reading
ABSTRACT      This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.        One can never know the value or importance of ones power of imagination unless its being to existence that... Continue Reading
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading
A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading
                   CHAPTER ONE INTRODUCTION 1.1     Background of the Study Advertising has become a part of our everyday life. However we are seeing many advertisements in TV, newspaper, magazine, radio, Internet etc. and we are affected by those... Continue Reading
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
The role of advertising on the marketing of suitcase in enugu metropolis   (a case study of Jumatex suitcase enugu)   ABSTRACT             This research topic was on the role of advertising in the sales of a new product in Enugu metropolis using maters of Jumatex suitcase           Some objectives at this studies are:-... Continue Reading
ABSTRACT  This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies.  The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies.  The researcher used the survey research design to execute this study.  The population... Continue Reading
ABSTRACT  This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally... Continue Reading
(A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study.  We tried to find the advertising strategies employed by in achieving... Continue Reading
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS (A STUDY OF ZODIAC HOTEL, ENUGU) ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu metropolis” using Zodiac Hotel Ltd Enugu as our case study. We tried to find the advertising strategies employed by in achieving... Continue Reading
ABSTRACT This research work studied the role of advertising in the marketing of new Businesses (A case study of Shoprite Enugu). New business like other businesses is faced with or centres on the quality of product to be given to the consumers. This study as carried out to an extent to which advertising is adopted by business in Enugu generally... Continue Reading
ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study. This work is in depth study... Continue Reading
THE ROLE OF PRODUCT ADVERTISING ON SALES VOLUM OF COMPANIES (A CASE STUDY OF NBL) ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The... Continue Reading
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
ABSTRACT           This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.           This work is in depth study into the role of advertising in the... Continue Reading
ABSTRACT     This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study.     This work is in depth study into the role of advertising in the sustenance of Nigeria... Continue Reading
ABSTRACT This study was carried out by the researcher to examine and ascertain the role product advertising plays on sales volume of companies. The study examines the twin problems of inconsistency and inflexibility in the advertising policy of companies. The researcher used the survey research design to execute this study. The population used by... Continue Reading
ABSTRACT This research work was purely undertaken to discover, evaluate and exhaustively determine the critical role of the advertising in the sustenance of Nigeria mass media industry which has not been fully realized that warranted this study. This work is in depth study... Continue Reading
TABLE OF CONTENTS Title page Dedication Acknowledgement Abstract Table of contents CHAPTER ONE 1.1       Introduction 1.2       Statement of problem 1.3       Objective of the study 1.4       Importance of the study 1.5       Scope and limitation of the study CHAPTER TWO 2.1       Defination of advertising 2.2... Continue Reading
ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading
ABSTRACT The study is to examine the role of advertising on the performance of sales of beverages with a particular reference to Nigerian Bottling Company, Kaduna. Most organizations are facing problem with selecting advertising as a medium to reach the consumer successfully. Selecting the right media to target the right customer is an essential... Continue Reading
THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading
THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary... Continue Reading
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading
ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading