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ABSTRACT This study is no the appraisal of the factors that influence consumers choice for cigarette brands in Enugu metropolis The research instrument which will be used for data collection are mainly questionnaire, structured and unstructured... Continue Reading
Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products. Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of... Continue Reading
THE EFFECT OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF ELECTRONIC PRODUCTS IN OWERRI METROPOLIS (A CASE STUDY OF LUCKYGOLD STAR L.G) ABSTRACT If any enterprise decides to go into business the aim and objectives must be profit maximization. Therefore benefit of the public, hence this can only be achieved if the operations is effectively... Continue Reading
ABSTRACT Building strong brand equity to attain competitive advantage is a top priority amongst many firms but it is not always an easy task to accomplish. Due to the increased globalization and competition, the management of a brand has become of importance and thus presents an interesting area to study. With the adoption of effective brand... Continue Reading
ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading
OF SECONDARY SCHOOL STUDENTS IN EGOR LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT This study is aimed at identifying the factors affecting career choice among senior secondary schools students in Egor Local Government Area of Edo State. The instrument used for collection of data or information... Continue Reading
AUDITOR CHOICE AND (ACCRUALS) OR EARNINGS MANAGEMENT ABSTRACT The study examines the relationship between auditor’s choice and earnings management in Companies quoted in the Nigeria stock exchange. Earning management occurs when management use judgment in financial reporting and in structuring transactions to alter financial reports to either... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY  Family is a place in which children learn to interpret realities (Wary and Passman, 1996) parents serve as significant interpreters to children for information about the world and children ability (Hall, Kelly, Hansen and Vulwein, 1996) family influence is an important force in preparing... Continue Reading
ABSTRACT This study is carried out in order to examine the factors affects in the choice of Home Economics as career in Oredo Local Government Area of Edo State. And it has been observed that most students don’t like Home Economics as a career for this reason, it is the intention of the... Continue Reading
  CHAPTER ONE I NT RODUCTION BACKGROUND TO THE STUDY Most cultures have stories which seek to explain the origin of life and to explain why things are as they are in the world today.  The story from Genesis would have us believe that linguistic diversity is the curse of Babel (Genesis 11:1-11). And the whole earth was of one language, and of one... Continue Reading
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a... Continue Reading
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a... Continue Reading
CHAPTER ONE INTRODUCTION 1.1    Background of the Study  Career selection is one of many important choices students make in determining future plans. This decision will impact them throughout their lives because; the essence of who the student is revolves around what the student wants to do with their life-long work. Super, Savicks, and Super... Continue Reading
INTRODUCTION  Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves disseminating information to a large, diverse, homogenous/heterogeneous audience. Mass communication is made possible through the help of mass media.... Continue Reading
  ABSTRACT           This study is carried out in order to examine the factors affects in the choice of Home Economics as career in Oredo Local Government Area of Edo State. And it has been observed that most students don’t like Home Economics as a career for this reason, it is... Continue Reading
ABSTRACT This study was carried out by the researcher on the “influence of television advertising on consumer choice of beverage” a case study of Nestle Nigeria plc Lagos state. Some research question were administered as a guide for researcher question like , does television advertising influence brand or consumer s choice of beverages ? This... Continue Reading
The work looks into the factors affecting language choice in a multilingual society, from a sociolinguistic point of view.  This study brings to light a number of what affect individuals language choice. This work comprises of four chapters.  The first chapter talks about the introduction, the second chapter is the literature review, the third... Continue Reading
C HAPTER ONE INTRODUCTION 1.1    Background of the Study  Career selection is one of many important choices students make in determining future plans. This decision will impact them throughout their lives because; the essence of who the student is revolves around what the student wants to do with their life-long work. Super, Savicks, and Super... Continue Reading
ABSTRACT With the thoughtful application of emerging technologies and in a bid to improve on the effort towards the conduction of the multiple choice assessments, this project is designed to automate all multiple choice assessments and examinations in the department of computer... Continue Reading
(A Case Study of MTN Nigeria Plc)   ABSTRACT The focus of this research work is An Appraisal of Sales Promotion on the Choice of Mobile Phone (a case study of MTN Nigeria plc). The scholarly research work gives insight into the views of various authors as concerned with the... Continue Reading
ABSTRACT This study was carried out on the factors that influence the choice of inventory control methods in organization. The specific objectives were to determine how Organization policy, Information Technology and employee competency influence the choice of inventory control methods. The study was conducted at Menengai Oil Company Nakuru .The... Continue Reading
ABSTRACT This research project was carried out student’s perception on career choice in Office Technology and Management, using the Taraba State Polytechnic Suntai as case study. Categories of students were used to gather information on above topic. Questionnaire and interviews were methodology adopted. It was discovered that student’s... Continue Reading
ABSTRACT  The presence of guidance and counselors in school is not just for the sake of it, they are there to direct student on the area they psychologically find them fit. The job of guidance and counseling towards a future carrier is not an easy one, the student has to be followed regularly within attitude and academic performance so that... Continue Reading
The review of relate literature was carried out under the following headings. Theoretical framework on career A changing workplace Lack of career knowledge Career development Challenges in the field of guidance and... Continue Reading
ABSTRACT This study was carried out on the factors that influence the choice of inventory control methods in organization. The specific objectives were to determine how Organization policy, Information Technology and employee competency influence the choice of inventory control methods. The study was conducted at Menengai Oil Company Nakuru .The... Continue Reading
(A CASE STUDY OF JONATHAN/ATIKU 2011 PRIMARY ELECTION) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Political campaign is organised effort to secure nomination and election of candidates. A political advertisement means an announcement or... Continue Reading
ABSTRACT           The presence of guidance and counselors in school is not just for the sake of it, they are there to direct student on the area they psychologically find them fit. The job of guidance and counseling towards a future carrier is not an easy... Continue Reading
BACKGROUND OF THE STUDY Approximately 1000 women die each day worldwide from pregnancy related causes, 99% of them in developing countries and more than 50% in sub-Saharan Africa with most deaths concentrated around the time of delivery. An estimated 2.65 million stillbirths occurred in 2008 worldwide while 3 million new-borns do not survive the... Continue Reading
ABSTRACT  Pregnancy duration and choice of care for maternal health are crucial primary health issues that the World Health Organization (WHO) keeps constant in the campaign for all round healthcare delivery for mother and child. To be sure, there is consensus on the need for optimal care for the mother and baby; this is believed to enhance the... Continue Reading
ABSTRACT This research work is aimed at identifying the influence of gender on career choice of some selected secondary school students in Egor Local Government Area of Edo State. In the process of the research questionnaire were administered a guide and data through interview... Continue Reading