Explore Project Topics on: audience perception and attitude towards commercials

ABSTRACT Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the... Continue Reading

ABSTRACT             Perception of television commercials and audience attitude to television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about... Continue Reading

CHAPTER ONE INTRODUCTION  1.1      BACKGROUND OF THE STUDY             Since its inception, television as a medium of communication and information dissemination has gradually metamorphosed into a major component and vehicle for the transmission of advertising messages. This is owing to its advantages over other medium of... Continue Reading

Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these... Continue Reading

Abstract This research work is aimed at analyzing Audience perception of female models in advertising message (a study of always ultra commercials). The research method used was survey method and questionnaires being the instrument. The findings from the questionnaire shows that the audience, especially those in Enugu metropolis, now have positive... Continue Reading

The history of broadcasting in Nigeria can be traced back to 1932 when Lagos started  to  relay  the  British  empire  service  from  Daventry,  England.  The establishment of Western Nigeria Television on October 31, 1959 by Obafemi Awolowo,  in  his  capacity  as  the   premier  of  Western  Nigeria.  The  history  of... Continue Reading

(A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are... Continue Reading

ABSTRACT  The research examined  audience perception of Pidgin English usage in Broadcast Media with a study of WASOBIA TV and WASOBIA FM.  It was observed that pidgin English otherwise known as broken English is now gaining popularity in Nigeria society particularly in Lagos, Ibadan, Abuja, Aba, Onisha, Enugu, Owerri, Uyo, Edo and most of the... Continue Reading

: (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are... Continue Reading

ABSTRACT The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization. In general, I looked at those factors that militate against the news organizations to be perceived as being credible. I raised a... Continue Reading

ABSTRACT The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization. In general, I looked at those factors that militate against the news organizations to be perceived as being credible. I raised a... Continue Reading

ABSTRACT The thrust of thrust of this study was to ascertain how the credibility of our local news organization are being perceived by Nigerian audience, especially when they are compared with foreign news organization. In general, I looked at those factors that... Continue Reading

: (A CASE STUDY OF ONITSHA METROPOLIS) ABSTRACT Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are... Continue Reading

Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these... Continue Reading

Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content... Continue Reading

Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content... Continue Reading

INTRODUCTION 1.1BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past.  Nigeria did not break in pieces, at least, literally.  However, like every other significant event in a nation’s history, the 2003 general elections is just still present.  It left in its trail unrestrained outbursts, tantrums, violence,... Continue Reading

Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realised its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these... Continue Reading

INTRODUCTION 1.1 BACKGROUND OF THE STUDY The much-touted 2003 elections now belong to the past. Nigeria did not break in pieces, at least, literally. However, like every other significant event in a nation’s history, the 2003 general elections is just still present. It left in its trail unrestrained outbursts, tantrums, violence, condemnations... Continue Reading

Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content... Continue Reading

Abstract This study was conducted in order to assess how sports news especially football sports were treated in Nigerian’s newspapers, by assessing the contents of the Nigerian sports papers, the readers interest given to various football leagues and level of prominence attached by way of placement and importance were also analyzed.Content... Continue Reading

(CASE STUDY OF NIGERIAN RAILWAY) ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study.            ... Continue Reading

Abstract From the international and local media one reads much attention is not given to domestic violence against men, while this is prevalent on daily basis. This study however is limited to cases of domestic violence in Nigeria. The article considers... Continue Reading

Abstract The research examines audience perception on coverage of political news of Africa Independent Television (AIT) in Lagos metropolis Lagos state with the view to know the impact of television in reporting political activities. The research is anchored on Agenda Setting Theory, Democratic Participant and Social Responsibility Theories. Cross... Continue Reading

PUBLIC RELATIONS POLICY IMPLEMENTATION AND AUDIENCE PERCEPTION OF GOVERNMENT PARASTATALS (CASE STUDY OF NIGERIAN RAILWAY) ABSTRACT This project is design to cover a reverse side of public relations policy implementation and audience perception of government parastatals using Nigerian Railway corporation as a case study. Public relations policy is... Continue Reading

ABSTRACT This project is aimed at establishing or reputing the general feeling that Abs is subservient to the government of the day and finding out if news items that are anti-government one can bored and whether the audience that perceive their news programmes objective and indepth in its approach. It is also aimed at finding out the disparity... Continue Reading

Abstract The aim of this study is to investigate Audience perception on coverage of political news programmes of Africa independent Television (AIT) in Enugu metropolis Enugu state. Three research questions guided the study. The data of this study were gathered through various Likert scale questionnaire. Statistical analyses of data collected were... Continue Reading

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading

ABSTRACT The study focuses on the analysis of audience perception of media coverage of April 2011 Presidential election using South-East geo-political zone as a case study. However, the research study was restricted to five South-East states of Abia, Imo, Enugu, Anambra, and Ebonyi to collect different perception from the audience about the... Continue Reading