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ABSTRACT The topic of this research work is to analyse the role of marketing cooperatives in promotion and distribution of goods in Enugu state with a special reference to Enugu North LGA in Enugu state. This report provides a comprehensive summary of basic information on the cooperative way of organizing and operating a business and distribution... Continue Reading
ABSTRACT The topic of this research work is to analyse the role of marketing cooperatives in promotion and distribution of goods in Enugu state with a special reference to Enugu North LGA in Enugu state. This report provides a comprehensive summary of basic information on the cooperative way of organizing and operating a business and distribution... Continue Reading
ABSTRACT This report presents the role of BCU towards agricultural development in the Elgon region. The study was based on three specific objectives; to establish the contribution of cooperative unions towards Agricultural development in region. Determine the challenges faced by cooperative unions in Elgon region. Suggest measures to the... Continue Reading
ABSTRACT This research is carried out for an investigation into the impact of enhancing the effectiveness of Cooperative Management Committee through cooperative education and training. (A case study of Awgu Local Government Area.) In the course of study, questionnaires here administered and review of existing literature in that field was carried... Continue Reading
ABSTRACT This research is carried out for an investigation into the impact of enhancing the effectiveness of Cooperative Management Committee through cooperative education and training. (A case study of Awgu Local Government Area.) In the course of study, questionnaires here administered and review of existing literature in that field was carried... Continue Reading
ABSTRACT This thesis examines the application of Contemporary Marketing Strategies and their impact on agricultural marketing firms performance in South-West Nigeria. The study was carried out on established conceptualised Contemporary Marketing practice comprising of four different approaches - Transaction, Database, Analysis Interactive Mix and... Continue Reading
  INTRODUCTION  Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls.  Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision... Continue Reading
INTRODUCTION Nigeria is made of people who engage themselves in different types of occupation. These people introduce goods and services of varying under which places rental services falls. Places rentals services is an entertainment packaging company which was established by decerning individuals in whose main objective was the provision of... Continue Reading
ABSTRACT  Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading
CHAPTER ONE INTRODUCTION Background of the study In human society, they are many organic sections and they are goals oriented. These goal and objectives could be achieved through information. A major consideration for marketing managers is the problem of getting information in such a way that organization achieves their goals. Heskett, J. L.... Continue Reading
ABSTRACT Research has become an important dimension of marketing. A country like Japan, noted for its technological feats and superior quality products, has attained its position through research. In Japan marketing research has been out in the forefront of business operations. But in Nigeria, the story is different. Most organizations in the... Continue Reading
TABLE OF CONTENTS Title page Certification Dedication Acknowledgment Table of contents CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitations and constraints to the study CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of... Continue Reading
ABSTRACT This work is based on finding out impact marketing research in marketing of soft drinks in 7up bottling company. Chapter one which is the introduction revealed the background of the study, statement of the problem... Continue Reading
(A CASE STUDY OF UNITED BANK FOR AFRICA KADUNA) TABLE OF CONTENT Title page    -        -        -        -        -        -        -        -        -        i... Continue Reading
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision.  In this study, an attempt is made to evaluate the effectiveness of advertising, one of the promotional mix element used by NASCO group of companies, Jos.   Current, NASCO household products are market leaders in most... Continue Reading
ABSTRACT  This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons.  The... Continue Reading
ABSTRACT This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also... Continue Reading
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
ABSTRACT This research project is very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher also... Continue Reading
(A COMPARATIVE ANALYSIS OF MAGIC FINGERS BEAUTY HOME AND ULTIMATE BEAUTY SALON)                                           ABSTRACT           This research project is a very crucial study for the entire public that makes use of... Continue Reading
. (A CASE STUDY OF MICRO PRODUCTS LIMITED ENUGU PRESENDED BY ABSTRACT This research work titled A CASE STUDY OF MICRO PRODUCTS LTD. ENUGU was carried out with the following objectives. - To determine if the... Continue Reading
ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain... Continue Reading
ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria. (A case study of Rice Marketing Co-operative in Ugbawka, Nkanu East). A survey was conducted on the type of marketing co-operatives in Ugbawka Nkanu –East and the management and organization of Ugbawka marketing co-operatives, to obtain... Continue Reading
INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading
INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising  Agencies, IMC is a concept f marketing communications planning that  recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis. The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
ABSTRACT This research project is a very crucial study for the entire public that makes use of salon within Enugu metropolis.  The researcher in this work tried to find out the extent the application of marketing concept can help in the effective and efficient running of an organization with particular reference to beauty salons. The researcher... Continue Reading
THE ROLE OF MARKETING CO-OPERATIVE IN ECONOMIC DEVELOPMENT OF NIGERIA (A CASE STUDY OF RICE MARKETING CO-OPERATIVE IN ORODO, MBAITOLU LOCAL GOVERNMENT AREA IMO STATE) ABSTRACT This project looked into the role of marketing co-operative in economics development of Nigeria (a case study of Rice marketing co-operative in Onodo, Mbaitolu). A survey... Continue Reading