Explore Project Topics on: Effect of sales promotion on brand loyalty

SOFT DRINK ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

ABSTRACT This project work was focus on the sale promotion and brand loyalty for coca-cola soft drink in Enugu state with a particular reference of Nigeria  Bottling Plc, the problem the researcher tackled were to find out if the customer of Nigeria Bottling Plc help to create... Continue Reading

SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY ( A CASE STUDY F VINUELA TABLE WATER IN UMUAHIA CAPITAL CITY). ABSTRACT This topic sales promotion: a tool for achieving customer brand loyalty in the table water industry was conducted to investigate the extent of relationship between effective sales... Continue Reading

IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Research Hypothesis 1.6 The Scope of the Study 1.7 The... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading

  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading

(A STUDY OF NOKIA MOBILE PHONE) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The marketing environment has become a very competitive one as it has continued to evolve. Thus, it has become important for businesses to look for ways of gaining and sustaining brand loyalty by building... Continue Reading

Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of... Continue Reading

CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading

A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading

ABSTRACT This study is about the discussion on the relationship between attributes of product quality with brand loyalty in Nigeria. It helps to extend the understanding of the feelings and effects formed as a result of the reception of quality. Result obtained in the study were different from the product quality based in the perceived quality... Continue Reading

ABSTRACT This study investigates the effect of brand management on customer loyalty. The main objective of the study is to examine the effect of branding on customer loyalty in the electronics industry using Alaba International market of Lagos State, Nigeria. Primary data were used for the study, 100 customers were selected from Alaba... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

ABSTRACT   The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising... Continue Reading

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in... Continue Reading

ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading

Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity... Continue Reading

Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading