Explore Project Topics on: EFFECT OF FACEBOOK ON C0NSUMER BUYING BEHAVIOUR

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their... Continue Reading

ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

INTRODUCTION  Advertising is one of the most powerful socializing forces in our culture.  Analysts have often state that “advertised products sell more than products that are not advertised.  Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

ABSTRACT This research entitled “Omani Women Buying Behaviour towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behaviour and the buying pattern of Omani women towards cosmetic products. Specifically, it sought to answer the following questions: 1. What... Continue Reading

ADVERTISING AND CONSUMER BUYING BEHAVIOUR ABSTRACT The purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument... Continue Reading

INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the study In this age of intense competition, consumers are daily bombarded with advertisement and commercials from the various advertising media. In order to capture and register a position in the mind space of consumer, companies tend to adopt several... Continue Reading

                  THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR  Concept of Advertising   The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is... Continue Reading

CHAPTER ONE                                    INTRODUCTION 1.1           Background  of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some... Continue Reading

ABSTRACT This study examines the impact of peak milk television advertisement on consumer’s buying behaviour in Edo State. In handling the study, four (4) research questions were put forward and they includes; what are the impacts of television advertisement on the sales and promotion of peak milk product? What is the extent to which television... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY         Consumer behavior is a young discipline; the earlier books were written in 1960’s however, its intellectual forefathers are much older. Understanding of consumers is the consumption process provides a number of benefits. These benefits include assisting the manager in... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today’s world is filled with consumers who are more conscious of the reputation of the brand and the branding techniques used by organisations whenever they make a buying decision. Consider the chaos that would be at the point of buying if manufacturers have no means of distinguishing their... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Today’s world is filled with consumers who are more conscious of the reputation of the brand and the branding techniques used by organisations whenever they make a buying decision. Consider the chaos that would be at the point of buying if manufacturers have no means of distinguishing their... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT The primary objective of this research work is to investigate the impact of cultural influences on buying behaviour, particularly on consumers. Information and data used in this presentation were based on various shades of opinion pooled from people of all work of life, since all of us are consumers in one way or the other. The work is... Continue Reading