Explore Project Topics on: EFFECT OF FACEBOOK ON C0NSUMER UYING BEHAVIOUR

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT   This study examined the influence of the Facebook platform in changing the behavior of female mass communication students towards the journalism profession. The major objective of the study was to determine ways Facebook could influence the behaviour of female mass communication students towards journalism as a profession. The survey... Continue Reading

ABSTRACT Willingness to pay is the largest sum of money an individual is agreeable to pay for a product or service. In other words, it is the maximum sum a consumer is willing to pay to acquire some good or service, or the maximum sum an individual is willing to pay to avoid a prospective loss (Wise Geek 2014). In general, willingness to pay (WTP)... Continue Reading

ABSTRACT Willingness to pay is the largest sum of money an individual is agreeable to pay for a product or service. In other words, it is the maximum sum a consumer is willing to pay to acquire some good or service, or the maximum sum an individual is willing to pay to avoid a prospective loss (Wise Geek 2014). In general, willingness to pay (WTP)... Continue Reading

INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

INTRODUCTION Communication is a basic human need and for that reason, man has always found a means of meeting this need. The media, which is an umbrella term for various means of communication, has become an integral part of human life around the world. The earliest forms of personal media, speech and gestures, had the benefit of being easy to use... Continue Reading

ABSTRACT As each day passes, new ways of improving our lives through technology emerge. Companies keep on exploring ways of reaching out to their customers and other stakeholders in a way that is more comfortable and efficient. Regardless of their exploration, the problem of presenting information in a way that allows quick retrieval of... Continue Reading

THEORETICAL FRAME WORK USES AND GRATIFICATION THEORY:  (Lazaisfeld and Stanbon (1944) Uses and gratification theory has provided a frame work for examining the satisfaction of needs and interests through different forms of communications media (Kartz, Blumler and Gvievitch, 1974). If two media serve similar needs then they can act as functional... Continue Reading

The study examines use of Facebook memes stickers as a medium of self expression among students. The objectives of the study were to examine; the reasons for use of Facebook memes stickers for self expression among students, the types of self-expression Facebook memes stickers are used for, the effect of Facebook memes stickers. The research work... Continue Reading

ABSTRACT The purpose of this research study was an assessment of radio and facebook advertisements on the purchasing habits of godfrey okoye university students. Anchored on the uses and gratification theory, social relationship theory and source credibility theory, the objectives of the study was structured to determine the extent to which... Continue Reading

ABSTRACT The purpose of this study is to examine the influence of Facebook usage on sales performance and explore whether an employee's service behaviour has a mediating effect on the relationship between Facebook usage and sales performance. This study employed an explanatory research design to explain the cause-and-effective relationship among... Continue Reading

EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading

Abstract The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the 2015 Presidential election. The emergency and rising of social media otherwise known as citizen... Continue Reading

[A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS STATE] CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY The advent of internet and technology has exposed majority of the global population to different interactive platforms on which different kinds of information is exchanged which might... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY Unity is the so desire of every family in the society today; but the issue of broken home is on the high side in most of our societies today. There are so many factors responsible for the rate of broken homes in our society today; the major concern of... Continue Reading

Abstract The study basically examined the  impact of Facebook, Twitter and Youtube as an emerging media of political communication in the 2015 presidential elections in Nigeria .   The emergency and proliferation of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly... Continue Reading

IN THE NORTH CENTRAL STATES OF NIGERIA ABSTRACT This paper examines the effect of insecurity on the secondary schools in the north central states in Nigeria with particular focus on the students’ emotional behaviour. In the last decade, Nigeria has witnessed various... Continue Reading

ABSTRACT The sole purpose of this research is to determine the effect of product packaging on Nigerian consumers. The knowledge derived from relevant literature was used to draft out organized questionnaires to be filled by respondents residing in Yola and Jimeta towns, Adamawa State, Nigeria. A total of 270 questionnaires were distributed to... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading

[A CASE STUDY OF SOME SELECTED VOTERS IN LAGOS] CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The advent of internet and technology has exposed majority of the global population to different interactive platforms on which different kinds of information is exchanged which might... Continue Reading

THE EFFECT OF SOCIAL MEDIA ON VOTING BEHAVIOUR IN NIGERIA (A CASE STUDY OF SELECTED VOTERS IN LAGOS) CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY The advent of internet and technology has exposed majority of the global population to different interactive platforms on which different kinds of information is exchanged which might significantly... Continue Reading

ABSTRACT The topic of the study was analysis of students use of facebook comparism; academics relationship/interaction uses. This study intends to analyze students’ use of facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of facebook, to ascertain if... Continue Reading

ABSTRACT The topic of the study was an analysis of students' use of Facebook comparison; academics relationship/interaction uses. This study intends to analyze students’ use of Facebook to know if they use them for social interaction or for academic purposes. The general purpose of the study is to analyze students’ use of Facebook, to... Continue Reading