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ABSTRACT The emergency and rising of social media otherwise known as citizen media in this digital era have revolutionalised the socio- economic and particularly political development of Nigeria. It offers platform for political debates, political campaign and political mobilization especially in the 2015 gubernatorial election in Kwara state. The... Continue Reading
INTRODUCTION  Mass communication is defined as messages directed towards a large group of people using a mass medium. It involves disseminating information to a large, diverse, homogenous/heterogeneous audience. Mass communication is made possible through the help of mass media.... Continue Reading
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a... Continue Reading
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a... Continue Reading
ABSTRACT This study investigated the impact of social media on political marketing during the 2015 governorship election in Delta State. The research objectives include to determine the determine the political message aspirants share on social media, to ascertain the challenges of political marketing on social media. The survey method was employed... Continue Reading
ABSTRACT This study investigated the impact of social media on political advertising during the 2015 governorship election in Delta State. The research objectives include to determines the political message aspirants share on social media, to ascertain the challenges of political advertising on social media. The survey method was employed while... Continue Reading
Abstract The study is geared towards finding out the  role of mass media in electoral process and coverage of political parties activities in 2015 elections  with reference to four media houses and four political parties i.e Osun State Broadcasting Corporation, Gold 95.5 F.M, Ilesa, Osun Defender Newspaper and Nigerian Tribune Newspaper.... Continue Reading
Abstract The study basically examined the influence of social media as tools for political education: a study of Facebook and Twitter in the 2015 Presidential election. The emergency and rising of social media otherwise known as citizen... Continue Reading
Abstract The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in... Continue Reading
Abstract The research study examines the role of Media as an agent of political Communication and voting pattern in Ebonyi State 2015 general elections. It also analyses the determinants of the paradigm shift from hitherto religious, ethnic and regional affiliations vis-a-vis voting in Nigeria. The paper adopts the secondary methodology, which in... Continue Reading
ABSTRACT Media in our society today has been deployed as a possible means of transmitting political messages and ideology, focusing on print which impact and relevance outshone other media form. However, this research work aims at finding out how printed material (Newspaper) fared in coverage, reportage and affiliation when it comes to political... Continue Reading
ABSTRACT Media in our society today has been deployed as a possible means of transmitting political messages and ideology, focusing on print which impact and relevance outshone other media form. However, this research work aims at finding out how printed material (Newspaper) fared in coverage, reportage and affiliation when it comes to political... Continue Reading
ABSTRACT Media in our society today has been deployed as a possible means of transmitting political messages and ideology, focusing on print which impact and relevance outshone other media form. However, this research work aims at finding out how printed material (Newspaper) fared in coverage, reportage and affiliation when it comes to political... Continue Reading
Abstract Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to... Continue Reading
Abstract Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to... Continue Reading
Abstract Television advertisement has over the years helped a great deal in the marketing of goods and services. This research work is an analytical study of the influence of television advertisement on the buying choice of ‘Always’ sanitary pad by students in Ado Ekiti,Ekiti state. It explored the questionnaire and interview approaches to... Continue Reading
(A CASE STUDY OF JONATHAN/ATIKU 2011 PRIMARY ELECTION) CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Political campaign is organised effort to secure nomination and election of candidates. A political advertisement means an announcement or... Continue Reading
ABSTRACT The real issue in the 2015 general elections in Nigeria was the use of the smart card reader. The smart card reader was a critical component in the elections. It was used for the first time in the electoral process of Nigeria and it remains one of the greatest technological innovations of the 2015 general elections. The smart card reader... Continue Reading
ABSTRACT The real issue in the 2015 general elections in Nigeria was the use of the smart card reader. The smart card reader was a critical component in the elections. It was used for the first time in the electoral process of Nigeria and it remains one of the greatest technological innovations of the 2015 general elections. The smart card reader... Continue Reading
ABSTRACT It has become more fashionable to use political messages to create awareness during political campaigns. Indeed political advertising is becoming very popular since it aids the candidate to create awareness and persuade the people to buy into his views. Political campaign materials can come through different media: print (including... Continue Reading
ABSTRACT This research is on the impact of Television advertisement of Always on consumers choice of sanitary towel (A study of federal polytechnic Oko). This study is designed to find out how the consumers of this product react to the television advertisement of ‘Always’ whether it affects their choice of sanitary towel. The presumption of... Continue Reading
The development of political parties in Nigeria dates back to the days of the struggle for political independence in 1920’s. In the pre-independence and the early post-independence periods, political parties in Nigeria were not ideologically based. Rather, they were regionally based and woven around individual politicians who they saw as their... Continue Reading
The development of political parties in Nigeria dates back to the days of the struggle for political independence in 1920’s. In the pre-independence and the early post-independence periods, political parties in Nigeria were not ideologically based. Rather, they were regionally based and woven around individual politicians who they saw as their... Continue Reading
Introduction Political analysts, researchers and communication experts have established that, for the first time in the history of politics in Nigeria; media were used to the fullest especially with proliferation and growth of new media otherwise known as social media. Social media was a major platform for political mobilization, education, debate... Continue Reading
ABSTRACT This research work on the topic “The 2015 General Election: issues, challenges and prospects” tends to cover the detailed information on issues of electoral process as well as challenges and prospects faced by electoral bodies in conducting election and how the above... Continue Reading
In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Nigeria’s 2015 presidential election was the fifth in a row since the military left the political scene in 1999. PDP which has been the ruling party since 1999 faced its toughest opposition in APC which was formed on... Continue Reading
In politics today, the media are very important in reporting political activities. There are certain ways they report political actors which allow the people to develop a level of perception about the politicians. The media often frame reports, not only for people on what they should think about (agenda setting)but on how they should think... Continue Reading
      CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY The electoral process in Nigeria has gain a lot of transparency since the inception of the use of card reader as the tool for the credibility. The continous occourance of electoral malpractice in Nigeria political election... Continue Reading
ABSTRACT Nigeria is one of the most ethnicallyand religiously diverse country in Africa, and over time ethnic and religious considerationshave been built into the electoral system itself. These factors were overly observed in the 2015 general elections, Monitor (2015)reports that on a geo-political zone basis, the South-Southhad the greatest... Continue Reading