Explore Project Topics on: MARKETING CONCEPTS:A SURE WAY OF ENHANCING GROWTH IN SELLING OF INSURANCE SERVICE.

. ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still being hindered because the insurance sector still... Continue Reading

 ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still being hindered because the insurance sector still... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The concepts “insurance” has been defined by many authors and from different perspectives but all those definition are emphasizing on one things, that is being a pool of risk and also a risk transfer from one person to another. According to Falgan J.I (1989). Insurance is defined as a social... Continue Reading

ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading

INTRODUCTION The research is to be conducted on “The impact of insurance service on business survival in Niger Insurance Plc Kaduna. Insurance is meanly concerned with provision of financial security or protection of industries, institution and individuals against their economic losses, since they have content with the risk and uncertainties... Continue Reading

INTRODUCTION The research is to be conducted on “The impact of insurance service on business survival in Niger Insurance Plc Kaduna. Insurance is meanly concerned with provision of financial security or protection of industries, institution and individuals against their economic losses, since they have content with the risk and uncertainties... Continue Reading

                  IMPACT OF INSURANCE SERVICE ON BUSINESS SURVIVAL IN NIGER INSURANCE PLC KADUNA  CHAPTER ONE INTRODUTION 1.1            Background of the Study The research is to be conducted on “The impact of insurance service on business... Continue Reading

ABSTRACT The customer retention among the insurance companies in Malindi town has been declining Khasaya. Compared with other financial institutions in the area, the attraction of the new customers has been inadequate within the insurance companies. Most customers open accounts with insurance companies in Malindi Town but make minimal transactions... Continue Reading

ABSTRACT Insurance play a vital role in insurance companies in economic growth and development. In spite of these role and growing number of insurance companies in Nigeria, its growth and development is still being hindered because the insurance sector still witness a low level confidence in the insuring public, This study therefore is exploratory... Continue Reading

ABSTRACT Insurance play a vital role in insurance companies in economic growth and development. In spite of these role and growing number of insurance companies in Nigeria, its growth and development is still being hindered because the insurance sector still witness a low level confidence in the insuring public, This study therefore is exploratory... Continue Reading

(A CASE STUDY OF ALPHA BROKER) ABSTRACT This research work, the researcher examined the role of insurance middlemen in the growth and development of insurance business. The information for the study was collected using primary and secondary methods of data... Continue Reading

ABSTRACT The vital role played by insurance in every developed nation of the world is invaluable. However, its penetration in the economy of Nigeria as a nation is at is lowest ebb. The abundant benefits derivable from insurance are enormous yet marketing this product is fraught with challenges. One factor held respondent for this is the poor... Continue Reading

ABSTRACT The vital role played by insurance in every developed nation of the world is invaluable. However, its penetration in the economy of Nigeria as a nation is at is lowest ebb.  The abundant benefits derivable from insurance are enormous yet marketing this product is fraught with challenges.  One factor held respondent for this is the poor... Continue Reading

The purpose of this study was to establish the relationship between the contributions of insurance  companies and the growth of SMEs in NIC basing on the following objectives; to examine major  factors that affects the growth of SMEs; to assess the contribution of insurance companies to the  growth of SMEs; to investigate the factors inhibiting... Continue Reading

RE LATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY TABLE OF CONTENTS PAGES Title Page                                                                                                                  ... Continue Reading

(A CASE STUDY OF BIANCA COSMETICS ENUGU) ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes... Continue Reading

ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetics. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction in sales volumes and profitability in recent times. This managerial indecision created a room for its suspicion as to whether the sales... Continue Reading

A CRITICAL REVIEW OF THE IMPACT OF GOOD ACCOUNTING SYSTEM IN THE GROWTH AND DEVELOPMENT OF INSURANCE INDUSTRY(A CASE STUDY OF IGI, LEADWAY AND NICON INSURANCE COMPANIES) ABSTRACT This study survey critical review of the impact of good accounting system in the growth and development of insurance industry. Some problems facing accounting system... Continue Reading

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading

ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned reduction is sales volumes and profitability in recent times. This managerial indecision created room for its suspicion as to whether the sales... Continue Reading

THE EFFECTIVENESS OF PERSONAL SELLING IN THE MARKETING OF INDUSTRIAL PRODUCTs IN ENUGU METROPOLIS (A STUDY OF EMENITE NIGERIA PLC) ABSTRACT This research was designed to apprise “The Effectiveness of Personal Selling in the Marketing of Industrial Products in Enugu Metropolis (A Case Study of Emenite Plc Enugu). The researcher set out with the... Continue Reading

(A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC) ABSTRACT             The importance of personal selling cannot be over emphasized. This has informed this study which is on the impact of personal selling on the marketing of beverages. A case study of Milo.... Continue Reading

TABLE OF CONTENTS TITLE PAGE APPROVAL PAGE DEDICATION ACKNOWELDGEMENT PREFACE TABLE OF CONTENTS CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY STATEMENT OF THE PROBLEM OBJECTIVES OF THE STUDY FORMULATION OF HYPOTHESIS SIGNIFICANCE OF THE STUDY SCOPE OF THE STUDY LIMITATION OF THE STUDY DEFINITION OF TERMS CHAPTER TWO REVIEW OF RELATED LITERATURE... Continue Reading

INTRODUCTION Personal selling are in a branch of marketing that is also broad which is expedient for continued existences of every marketing company most marketing organization today don’t be into consideration the impact of personal selling personal. Selling has to do with person to person communication of which an immediate feedback is... Continue Reading

CASE STUDY OF ANAMCO LTD ENUGU PREFACE This study of cusses on the effectiveness of personnel selling in the marketing of capital goods. It is necessitated by managerial uncertainty with regard to the cause of the aforementioned redirection in sales volumes and... Continue Reading