Explore Project Topics on: study of unethical business practices in the marketing of consumer goods

ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading

INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading

INTRODUCTION Electronic banking have long been recognized to play an important role in economic development on the basis of their ability to create liquidity in the economy through financial intermediation between savers and borrowers. It also offers financial services and products that accelerate settlement of transactions and in the process... Continue Reading

ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading

ABSTRACT This research work evaluates influence of packaging on the marketing of consumer goods. (a study of starline nigeria limited.). packaging is considered a mode of competition due to the fact that consumers have become more affluent. Another reason is their increased demand on processed items and manufactured goods. Companies have started... Continue Reading

ABSTRACT This research study is on the importance of salesmanship in the marketing of consumer goods. Salesmanship has been described as the act of persuading a prospective buyer to accept an organization’s product, service or idea. While the consumer market is described as constituting ultimate buyers of a product or service for their... Continue Reading

THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA. (A Case Study of PZ Industries Plc, Aba). ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern... Continue Reading

ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading

ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading

ABSTRACT On a daily basis, advertising messages are churned out to the general public through the electronic media, print media and outdoor media. The overall objective is to get the general public to be aware of their products, services and ideals. The general public on the other hand is conservative, skeptical and hard to shift from established... Continue Reading

ABSTRACT This particular research is a study of clear understanding of distribution system in the marketing of consumer goods and factors that affect their achievement. Distribution system is believed to play a prominent and significant role in attainment of company’s sales and objectives. This approach helps producers achieve marketing tasks... Continue Reading

ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading

ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: -To find out how road transportation system help consumers in the distribution of their products in Nigeria. -To know how extend to which road transportation system... Continue Reading

ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

ABSTRACT This research is on the importance of packaging of consumer good in Nigeria. Where by to find out the packaging strategies, understand the meaning, possibilities, advantages and effect of modern packaging structure in modern Nigeria market. This work covers the five chapters on deals with the introduction, background of the study,... Continue Reading

(A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary... Continue Reading

ABSTRACT This study is mainly to ascertain the effects of road transportation mode on the marketing of consumer goods in Nigeria. The following were the objectives of the study: - To find out how road transportation system help consumers in the distribution of their products in Nigeria. - To know how extend to which road transportation system... Continue Reading

: (A CASE STUDY OF VITAFOAM IN NIGERIA) Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which... Continue Reading

: (A CASE STUDY OF VITAFOAM IN NIGERIA) Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which... Continue Reading

TABLE OF CONTENTS CHAPTER ONE INTRODUCTION 1.1       Background to the Study 1.2       Statement of Research Problem  1.3       Objectives of the Study  1.4       Research Questions 1.5       Hypotheses... Continue Reading

ABSTRACT Construction industry is a very challenging and complex sector. The ability to control and communicate with various stages, process and parties to meet the project objectives are not an easy job and these responsibilities are on the professionals shoulders. Besides that, the professionals are also facing their own crisis and dilemma as an... Continue Reading

ABSTRACT Construction industry is a very challenging and complex sector. The ability to control and communicate with various stages, process and parties to meet the project objectives are not an easy job and these responsibilities are on the professionals shoulders. Besides that, the professionals are also facing their own crisis and dilemma as an... Continue Reading

C HAPTER ONE 1.0     INTRODUCTION 1.1     BACKGROUND OF THE STUDY: The hotel industry is regarded as a service industry whose product cannot be separated from it, in space or time. it provides intangible services as stated by George (1986) much credit is given to the article to PATHMELL, which he gave a good description of the difference... Continue Reading

ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading

(A CASE STUDY OF CHI RETAIL FARMS ABSTRACT The aim of this research work is to know the impact of retailing on the marketing of fast moving consumer goods. A field study was used to collect data from the respondent. The first chapter is the introductory chapter containing the introduction, history of chi retail Farmshop, statement... Continue Reading

ABSTRACT The increasing concern about environmental degradation, resources depletion, resources scarcity, environmental degradation and the sustainability of economic activity have made the development of Environmental accounting an area of interest. Adequate research is not carried out to effectively determine what environmental accounting is... Continue Reading

ABSTRACT The increasing concern about environmental degradation, resources depletion, resources scarcity, environmental degradation and the sustainability of economic activity have made the development of Environmental accounting an area of interest. Adequate research is not carried out to effectively determine what environmental accounting is... Continue Reading