Explore Project Topics on: Effects of marketing segmentation on sales performance in beverage industries
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CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 Background of the study Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and... Continue Reading
INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services tailored... Continue Reading
- Type:Project
- ID:BAM1797
- Department:Business Administration and Management
- Pages:116
INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this develops goods and services... Continue Reading
- Type:Project
- ID:MGT0027
- Department:Management
- Pages:115
CHAPTER ONE 1.0 INTRODUCTION Marketing has over the years advanced from various concepts and philosophies, which include the production concept, selling concepts, and product concepts. The marketing concept is viewed from the customers orientation philosophy which seek to identify unsatisfied consumer needs and wants, and this... Continue Reading
(A Case Study of PZ Nigeria Plc, Kaduna) CHAPTER ONE 1.0 INTRODUCTION Marketing is a business that identifies unfulfilled needs and wants defines and measures their magnitude determines which target market, the organization can best serve and decide on appropriate... Continue Reading
ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading
ABSTRACT This project is focused on enhancing the sales of consumer good using market segmentation with particular reference to the PZ Nigeria plc as case study. To achieve this, the work is divided into 5 chapter in chapter one started with introduction of research work, the statement of the problem, the purpose of the study has been presented,... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In every society, consumers are the most important thing to consider while operating as any business. The satisfaction of these consumers now becomes the firm’s ultimate goal. In order too achieve this market it takes a lot of marketing strategies. One of such strategies is market... Continue Reading
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
- Type:Project
- ID:ACC3198
- Department:Accounting
- Pages:20
ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading
- Type:Project
- ID:ACC2133
- Department:Accounting
- Pages:20
ABSTRACT Coexisting marketing standard relies on developing long term relationship with the costumers and providing values and satisfaction to them. This study has been conducted with an aim of examining the relationship between Market Segmentation and Sales performance of... Continue Reading
- Type:Project
- ID:BAM1553
- Department:Business Administration and Management
- Pages:199
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most... Continue Reading
- Type:Project
- ID:BAM0635
- Department:Business Administration and Management
- Pages:96
1.1 BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most time because customers are usually widely spread, many and... Continue Reading
- Type:Project
- ID:BAM4023
- Department:Business Administration and Management
- Pages:74
1.1 BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have a comprehensive knowledge of all the customers that made up a particular market, weather the market is industrial, consumer service, (Coles 2007). This is the situation most time because customers are usually widely spread, many and heterogeneous in what... Continue Reading
- Type:Project
- ID:BAM1636
- Department:Business Administration and Management
- Pages:74
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
ABSTRACT The aim of this research work is to know the effect of physical distribution on sales volume of beverages in Enugu Metropolis. It is also aimed at ascertaining the performance of physical distribution on seven up product/ drink. The objective of the researcher is to address the following: to find out the distribution strategy employed by... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is usually impossible for a particular organisation to have a comprehensive knowledge of all the customers that made up a particular market, whether is industrial,... Continue Reading
- Type:Project
- ID:BAM0653
- Department:Business Administration and Management
- Pages:79
(A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
. (A CASE STUDY OF PZ NIGERIA PLC ABA) ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the sales volume in the Detergent industry, using PZ Nigeria plc, Aba as a case study. The objective of... Continue Reading
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
- Type:Project
- ID:BAM4452
- Department:Business Administration and Management
- Pages:85
ABSTRACT The rationale behind this project is to know the effect of pricing policy on sales in the beverage industry’ with reference to Coca-Cola Bottling Company Nigeria. The researcher during the course of investigation has received a lot of related literature so as to acquire more knowledge in order to be in a better position to advice firms.... Continue Reading
- Type:Project
- ID:BAM2101
- Department:Business Administration and Management
- Pages:85
TABLE OF CONTENTS DECLARATION ............................................................................................................... ii SIGNATURE: ............................................................................................................. ii DATE:... Continue Reading
ABSTRACT The study was conducted to determine the impact of sales promotion strategies on sales volume In Kenya a case study of MKL Company limited. The objectives of the study were to assess the impact of the sales promotion strategies employed by multichoice Kenya limited on the increasing sales volume in the organization, to identifY the sales... Continue Reading
ABSTRACT This project work is undertaken with a view of finding out the appraisal of inventory management and control in the manufacturing industries. (A case study of kip beverages Nigerian limited ogidi). The study was necessitated by the apparent poor performance and the resulted large operating losses of most of our industries which retard... Continue Reading
- Type:Project
- ID:ACC3223
- Department:Accounting
- Pages:62
ABSTRACT This project work is undertaken with a view of finding out the appraisal of inventory management and control in the manufacturing industries. (A case study of kip beverages Nigerian limited ogidi). The study was necessitated by the apparent poor performance and the resulted large operating losses of most of our industries which retard... Continue Reading
- Type:Project
- ID:ACC2666
- Department:Accounting
- Pages:62
: THE CASE OF NIGERIAN BREWERIES PLC ABSTRACT This study was carried out to ascertain consumer perception towards leading brands of beverage produced by the Nigerian Breweries Plc and how branding can be used by brewers as a marketing tool to increase or boost its sales. I employed a combination of... Continue Reading
- Type:Project
- ID:BAM1439
- Department:Business Administration and Management
- Pages:97
OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. This research... Continue Reading
ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the... Continue Reading
- Type:Project
- ID:PAS0331
- Department:Purchasing and Supply
- Pages:19
ABSTRACT The purpose of this work is to find out the effect of purchasing segmentation as a tool for achieving organizations sales objectives. The benefit ranges from its support in profit generalization, increasing sales and net profit. This research work comprises five chapters. Chapter one is the introduction of the study, background of the... Continue Reading
- Type:Project
- ID:PAS0099
- Department:Purchasing and Supply
- Pages:19