Explore Project Topics on: SEMANTIC & LEXIS USED IN THE SELECTED HOUSEHOLD ADVERTS AIRED IN TELEVISION MEDIA HOUSES IN NIGERIA
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CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in all other concepts of life. The use of language is what distinguishes man from the monkey, the baboon, the ape and other higher... Continue Reading
- Type:Project
- ID:MAS0342
- Department:Mass Communication
- Pages:50
CHAPTER ONE 1.1 BACKGROUND TO THE STUDY The study of language, which constitutes the underlying platform for this research work, is one concept which has defied all forms of easy definition as is done in all other concepts of life. The use of language is what distinguishes man from the monkey, the baboon, the ape and other higher... Continue Reading
ABSTRACT There has been research done before on advertising, hov.-rever this has only been done on print and broadcast journalism. This research therefore attempts to find out how women are portrayed through television advertising, in Kenya. ... Continue Reading
- Type:Project
- ID:MAS1329
- Department:Mass Communication
- Pages:42
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing... Continue Reading
ABSTRACT As a form of mass communication closely linked with the world of commerce and marketing, advertising is a powerful tool for the flow of information from the seller to the buyer. It influences and persuades people to act or believe. Sales promotion is a temporary element of the marketing process that is used to raise sales by causing... Continue Reading
ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant. Traditional duties or traditional way of practicing secretarial profession have become enhanced, the job has developed into a key role... Continue Reading
- Type:Project
- ID:SEA0455
- Department:Secretarial Administration
- Pages:66
ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant. Traditional duties or traditional way of practicing secretarial profession have become enhanced, the job has developed into a key role... Continue Reading
- Type:Project
- ID:SEA0152
- Department:Secretarial Administration
- Pages:64
ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant. Traditional duties or traditional way of practicing secretarial profession have become enhanced, the job has developed into a key role... Continue Reading
- Type:Project
- ID:SEA0323
- Department:Secretarial Administration
- Pages:66
ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant.... Continue Reading
- Type:Project
- ID:SEA0085
- Department:Secretarial Administration
- Pages:63
ABSTRACT Historically, people drifted into secretarial work after studying basic shorthand and typing, often beginning in the typing pool and processing from junior to senior secretary, then to personal assistant.... Continue Reading
- Type:Project
- ID:SEA0006
- Department:Secretarial Administration
- Pages:65
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study. ... Continue Reading
- Type:Project
- ID:MAS0599
- Department:Mass Communication
- Pages:65
: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY ABSTRACT This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the... Continue Reading
- Type:Project
- ID:MAS0185
- Department:Mass Communication
- Pages:61
ABSTRACT This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the collection of data from the sample and population. The... Continue Reading
- Type:Project
- ID:MAS0511
- Department:Mass Communication
- Pages:65
THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective,... Continue Reading
- Type:Project
- ID:MAS0175
- Department:Mass Communication
- Pages:81
THE IMPACT OF PORTRAYALS OF THE IMAGE OF WOMEN ON THE TELEVISION ADVERTS OF ALCOHOL & TOBACCO: (A CASE STUDY OF GUINNESS STOUT & BENSON & HEDGES CIGARETTE). ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective,... Continue Reading
- Type:Project
- ID:MAS0717
- Department:Mass Communication
- Pages:81
16.
TELEVISION TOBACCO ADVERTS AND TEENAGE SMOKING HABIT: ( A SURVEY OF YOUTHS IN OWERRI MUNICIPALITY
ABSTRACT This study is a survey on Television Tobacco Adverts and its influence on Teenage Smoking habit. It uses the Youths in Owerri Municipality in Imo State of Nigeria as its sample. The study uses the questionnaire as a survey method for the collection of data from the sample and population. The sample percentage model is adopted in... Continue Reading
- Type:Project
- ID:MAS1626
- Department:Mass Communication
- Pages:61
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading
- Type:Project
- ID:MAS0942
- Department:Mass Communication
- Pages:65
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading
- Type:Project
- ID:MAS1193
- Department:Mass Communication
- Pages:59
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading
- Type:Project
- ID:MAS1744
- Department:Mass Communication
- Pages:65
Abstract The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading
- Type:Project
- ID:MAS1532
- Department:Mass Communication
- Pages:59
THE IMPACT OF TELEVISION ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine... Continue Reading
- Type:Project
- ID:BAM1406
- Department:Business Administration and Management
- Pages:65
ABSTRACT It is rare these days to see advertisement broadcast on television without women playing prominent ant visible roles. Such roles range from complementary, subjective, subordinate to major actors in most television advertisements. Women’s role in Television advertisements have hitherto generated series of controversial arguments both... Continue Reading
- Type:Project
- ID:MAS1578
- Department:Mass Communication
- Pages:77
ABSTRACT The aim of this study was to analysis the influence of News Censorship on the Performance of Media Houses in Nigeria. The aim of this study was achieved using the survey research method. Subjects were drawn from staff of Nasarawa Broadcasting service using the purposive sampling technique. Five research questions were used in the study.... Continue Reading
- Type:Project
- ID:MAS0377
- Department:Mass Communication
- Pages:50
ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading
- Type:Project
- ID:MAS1738
- Department:Mass Communication
- Pages:58
ABSTRACT The project is aimed at determining theinfluence of media ownership on NTA and AIT Lagos. It is centred on the influence of media ownership of the programming on both television stations. Survey and random sampling were used to source for data. Questionnaire was the instrument used for data collection. Chi-square was used as a statistical... Continue Reading
- Type:Project
- ID:MAS0936
- Department:Mass Communication
- Pages:58
ABSTRACT This research is on Cinema Patronage in Nigeria. It examines its rise and decline taking into consideration the advent of television, videotapes and videocassettes recorder technologies as alternatives to cinema viewership. Nigerians in their majority posses the VCDS/VHS machines and therefore, prefer watching movies in the comfort of... Continue Reading
- Type:Project
- ID:THA0076
- Department:Theatre Arts
- Pages:111
ABSTRACT Effective language use is a basis for communication. Language is a system of symbols which includes words and words make up sentences that in turn form a discourse. Each word and sentence exhibit different form, nature, element and meaning. Thus, lexico – semantic level of language analysis deals with the study of word and meaning.... Continue Reading
ABSTRACT Effective language use is a basis for communication. Language is a system of symbols which includes words and words make up sentences that in turn form a discourse. Each word and sentence exhibit different form, nature, element and meaning. Thus, lexico – semantic level of language analysis deals with the study of word and meaning.... Continue Reading
Chapter One Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of Household... Continue Reading
Chapter One Introduction Background of Study Statement of Problem Purpose of the Study Significance of Study Research Questions Scope of Study Chapter Two Review of Literature Conceptual Framework Influence of Television Advertising on Consumer’s Choice of Household Products Influence of Newspaper Advertising on Consumer Choice of... Continue Reading