Explore Project Topics on: THE IMPACT OF MARKETING INFORMATION SYSTEM ON MANAGERIAL ON MARKET

ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading

CHAPTER ONE INTRODUCTION Background of the study In human society, they are many organic sections and they are goals oriented. These goal and objectives could be achieved through information. A major consideration for marketing managers is the problem of getting information in such a way that organization achieves their goals. Heskett, J. L.... Continue Reading

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their... Continue Reading

(A CASE STUDY OF 9TH MILE CORNER NGWO) ABSTRACT This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9th Mile Corner Ngwo as compared too the manual method of market. The research goes a long way to... Continue Reading

ABSTRACT This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9th Mile Corner Ngwo as compared too the manual method of market.  The research goes a long way to identify the various problems associated with the organization and possible solution to the problems as to... Continue Reading

ABSTRACT Value of information technology in online public share offering marketing information systems in capital market businesses and industry has never been greater and more significant than today. There is no one to ignore the role of new technologies of information in different social and organizational processes. This necessity is felt that... Continue Reading

ABSTRACT Value of information technology in online public share offering marketing information systems in capital market businesses and industry has never been greater and more significant than today. There is no one to ignore the role of new technologies of information in different social and organizational processes. This necessity is felt that... Continue Reading

ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research work was carried out on the strategic marketing planning as a means of achieving increased, market share in competitive market. (A case study of... Continue Reading

ABSTRACT This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9th Mile Corner Ngwo as compared too the manual method of market.  The research goes a long way to identify the various problems associated with the organization and possible solution to the problems as to... Continue Reading

ABSTRACT This research is intended to highlight the role of a computerized market information system for the Nigerian breweries located in 9th Mile Corner Ngwo as compared too the manual method of market. The research goes a long way to identify the various problems associated with the organization and possible solution to the problems as to boast... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content                    CHAPTER ONE 1.1                            Introduction 1.2              Statement of the problems 1.3              Objective of the study 1.4... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgement Abstract Table of content CHAPTER ONE 1.1 Introduction 1.2 Statement of the problems 1.3 Objective of the study 1.4 Importance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.1 Literature review 2.2 Nature and scope of marketing 2.2.1 Importance of... Continue Reading

STRATEGIC MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN THE COMPETITIVE MARKET. (A CASE STUDY OF NIGERIA BREWERIES PLC ABA) ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to exist, survive and grow, the same plan must be strategic. So, this research... Continue Reading

ABSTRACT Consumer satisfaction is the economic justification to the existence of any business. Hence, for any business to exist, survive and grow, the sure plan must be strategic. So, this work was carried out... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system of N.B.C PLC Enugu. This is intended to store all relevant... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

TABLE OF CONTENTS PAGE CHAPTER ONE Declaration i Approval ii Dedication iii Acknowledgement iv Table of contents v Abstract ix 1.0 Introduction 1 1.1 Background of the study 1 1.2 Problem statement 3 1.3 Purpose of the study 4 1.4 Objectives of the study 4 1.5 The Scope of the Study 4 1.6 Significances of the study 4 CHAPTER TWO: LITERATURE REVIEW... Continue Reading

ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading

  CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads... Continue Reading