AN ASSESSMENT OF THE IMPACT OF MARKETING SEGMENTATION ON PRODUCTION PLANNING IN AN ORGARNISATION (A CASE STUDY OF UNITED WIRE PRODUCTION LIMITED KADUNA)

Title page

Approval Page

Declaration Page

Dedication Page

Acknowledgement

Abstract

Table of Contents

INTRODUCTION

1.1Background of the Study

1.2Statement of the Problem

1.3Aims and Objectives

1.4Statement of Hypothesis

1.5Significance of the Study

1.6Scope of the Study

1.7Limitation of the Study

1.8Historical Background of the case Study

1.9Definition of Terms

LITERATURE REVIEW

2.1Market Segmentation Defined

2.2Market Segmentation in a Contemporary Consumer Market

2.3Bases of Segmenting Consumer Market

2.4Requirements for Effective Market Segmentation

2.5Industrial Markets Segmentation

2.6Segmentation Strategies

2.7Benefits of Markets Segmentation

2.8Problems of Market Segmentation

2.9Elements of Markets Segmentation Strategy

2.9.1 Analytical Approach in formultion of Market Segmentation

2.9.2 Production planning 

RESEARCH METHODOLOGY

3.1Research Design 

3.2Research Population

3.3Sample Size and Sampling Techniques

3.4Method of Garthering Data

3.5Justification of Method Used

3.6     Method of data Analysis

3.7    Justification of Instrument Used

PRESENTATION OF DATA AND ANALYSIS

4.1Data Presenention

4.2     Data Analysis

4.3Tested of Hypothesis

SUMMARY OF FINDINGS, CONCLUSION AND RECOMMENDATIONS

5.1Summary of Findings

5.2Conclusion

5.3Recommendations

Bibliography

Personal Data

Questionnaire