Explore Project Topics on: THE IMPACT OF MARKETING INFORMATION SYSTEM ON OPERATIONS OF JET PLC

OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading

ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading

ABSTRACT Information and communication Technology (ICT) has become a key element in every house hold, economic development and every areas of human endeavor it is also seen  as  the backbone of knowledge base economics in terms of operations, quality delivery of services and productivity of services. Therefore, taking advantage on Information... Continue Reading

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading

CHAPTER ONE INTRODUCTION Background of the study In human society, they are many organic sections and they are goals oriented. These goal and objectives could be achieved through information. A major consideration for marketing managers is the problem of getting information in such a way that organization achieves their goals. Heskett, J. L.... Continue Reading

AN ANALYSIS OF THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT AND PLANNING (A CASE STUDY OF BERGER POINT PLC. ABSTRACT This part which. Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify y their... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions. In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  In another word, MIS is a structure of people, equipment and procedure to gather, sort, analyze, evaluate and distribute needed,... Continue Reading

(A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC) ABSTRACT This project is aimed at the design and implementation of software package for use in the research of marketing Department in marketing research information system of N.B.C PLC Enugu. This is intended to store all relevant... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations. In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations.  In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

INTRODUCTION Information technology has already become the nervous system of banks the world wide. Banks all over the world realized that only those that overhaul the whole of their payment and services delivery systems and operations are likely to survive and prosper in this global world of technology. This is due to the pressure of... Continue Reading

INTRODUCTION Information technology has already become the nervous system of banks the world wide. Banks all over the world realized that only those that overhaul the whole of their payment and services delivery systems and operations are likely to survive and prosper in this global world of technology. This is due to the pressure of... Continue Reading

CHAPTER ONE 1.1        INTRODUCTION: BACKGROUND TO THE STUDY Information technology has already become the nervous system of banks the world wide. Banks all over the world realized that only those that overhaul the whole of their payment and services delivery... Continue Reading

INTRODUCTION Information technology has already become the nervous system of banks the world wide. Banks all over the world realized that only those that overhaul the whole of their payment and services delivery systems and operations are likely to survive and prosper in this global world of technology. This is due to the pressure of... Continue Reading

  CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads... Continue Reading

ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading

DESIGN AND IMPLEMENTATION OF COMPUTER BASED MARKETING INFORMATION SYSTEM (A CASE STUDY OF GUNIESS NIG. PLC) ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 Introduction Today’s world of business is characterized by the wave of information technology. Seeking information about your environment and competitors is vital for business survival. No one single variable can guarantee success, but rather will contribute to overall organization performance. Information leads to... Continue Reading

ABSTRACT In the history of marketing, customers/ consumers are the main subject. Marketing information system is that which firms used to identify their customer’s needs and go satisfy them profitably. This research work made to understanding... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations. In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations.  In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations. In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

ABSTRACT This research work was carried out to evaluate the laboratory analysis of pipeline products marketing company (PPMC) depot operations.  In the course of the research many scholarly articles on the subject matter were reviewed from which the researcher got lot information concerning the topic at hand. Thus making the research work a... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country was restricted mainly to government businesses, for enforcement of law and order and... Continue Reading

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various problems... Continue Reading

ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various... Continue Reading

ABSTRACT Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization. This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various... Continue Reading

Most marketing, production, and manufacturing firms have the basic problem of information flow between the various departments within the organization.   This research is intended to highlight the role of a computerized marketing information system in Guinness (Nig) Plc Compare to the manual system of marketing. To identify the various problems... Continue Reading