Explore Project Topics on: 14200/IMPACT OF SALES PROMOTION ON CONSUMER PURCHASE BEHAVIOR INTELECTCOMMUNICATION INDUSTRY

ABSTRACT The growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects consumer purchase behaviour. This study generally sought to examine the impact of sales promotion on the consumer purchase... Continue Reading

ABSTRACT The purpose of this research is to explore the factors that influence Nigerian online consumer purchase behavior. After a detailed relevant literature and theoretical framework on factors influencing Nigerian online consumer purchase behavior, researcher framed a well-structured questionnaire for collecting required information from a... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Marketing is the link between a societies need and it’s porttern of industrial response. This implies that the success and future growth of any organization will depend largely upon the acceptability of its products or services by it potential customers. The recent difficult economic... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background of the study In recent years most adverts on television has a celebrity that projects the products or services by way of using the product and with this, has influence on the buyers and customers of these products and services and thus the sales volume of an organization. Basically, a celebrity... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading

ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading

ABSTRACT This research project intended to examine the Impact of Sales Promotion  and Consumer Buying Behavior in selected Local Governments Area in  Zone A of Niger state. This is with the view to evaluate the extent that the  behavior of the consumers can be affected by sales promotion. The  research used random sampling methods as a... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT             Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.            ... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives... Continue Reading

ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading

SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA. ABSTRACT The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which sales promotion is applied on the product which... Continue Reading

(A Case Study of Nestle Milo Nig Plc) TABLE OF CONTENT Title Page                                                                                          i... Continue Reading

IN ENUGU METROPOLIS CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF THE STUDY This study is more concern on the S IN ENUGU METROPOLIS.  Rightly, from the time immemorial, there had been several cases of the purchase of different brand... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major... Continue Reading

Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading