Explore Project Topics on: ''EFFECT OF SALES PROMOTION ON CONSUMER BUYING BEHAVER OF THE PRODUCTS MTN IN NIGERIA''

ABSTRACT This research project intended to examine the Impact of Sales Promotion  and Consumer Buying Behavior in selected Local Governments Area in  Zone A of Niger state. This is with the view to evaluate the extent that the  behavior of the consumers can be affected by sales promotion. The  research used random sampling methods as a... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their... Continue Reading

ABSTRACT  This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY         Consumer behavior is a young discipline; the earlier books were written in 1960’s however, its intellectual forefathers are much older. Understanding of consumers is the consumption process provides a number of benefits. These benefits include assisting the manager in... Continue Reading

ABSTRACT This research is on the effect of sales promotion on the marketing of consumer goods with reference on Nigerian bottling company Plc Enugu. The problem being investigated are as follows: the effect of sales promotion on consumer goods. The vates at which consumers demand increase/ decrease after sales promotion effects of sales promotion... Continue Reading

ABSTRACT This research on the impact of increasing sales promotion activities of consumer goods in Nigeria, using Nigerian bottling company as a case study is aimed at knowing exactly what impact sales promotion activities have on their profit, sales of consumer goods in Nigeria. In the study, an attempt was made to review related literature which... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

ABSTRACT             Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.            ... Continue Reading

ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0Introduction 1.1Background of the study 1.2Statement of the study 1.3Objective of the study 1.4Significance of the study 1.5Scope of the study 1.6Limitation of the study CHAPTER TWO 2.0Literature Review 2.1Concept of sales promotion 2.2Objectives of sales... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0 Introduction 1.1 Background of the study 1.2 Statement of the study 1.3 Objective of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitation of the study CHAPTER TWO 2.0 Literature Review 2.1 Concept of sales promotion 2.2 Objectives... Continue Reading

TABLE OF CONTENTS Title Page Certification Acknowledgement Table of contents CHAPTER ONE 1.0     Introduction 1.1     Background of the study 1.2     Statement of the study 1.3     Objective of the study 1.4     Significance of the study 1.5     Scope of the study 1.6     Limitation of the study CHAPTER TWO 2.0    ... Continue Reading

ABSTRACT The growing managerial importance of sales promotion has generated a great deal of research on how sales promotion affects consumer purchase behaviour. This study generally sought to examine the impact of sales promotion on the consumer purchase... Continue Reading

(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading

ABSTRACT This study sought to investigate the effect of consumer ethnocentrism tendencies towards imports and local products in the food manufacturing industry in Zimbabwe. The research was guided by the following objectives namely: to determine the impact of demographic characteristics on cognition and affect, to examine the influence of product... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis. The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT This study was focused on the affect of sales promotion on sales volume of Vitafoam product in Enugu metropolis.  The researcher find out various ways through which the company employed sales promotion to create awareness of their product, stimulate and arouse customers and dealers favourable behacviour towards the company and its... Continue Reading

ABSTRACT The research study on the effect of sales promotion on the sales of mobile phone lines (A study of MTN lines) The purpose of the study is to investigate the sales promotion in the sales of mobile phone lines MTN in Owerri Metropolis. The purpose is also to Know if customers appreciate the incentive used fro sales promotion.  This... Continue Reading

ABSTRACT  Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve.  Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such... Continue Reading

ABSTRACT Sales promotion is much more diverse than either personal selling or advertisement firms defines it in different ways depending on what they want to achieve. Association of marketing, America defines it as those marketing activities other than persons Sal selling that stimulates consumers purchasing power and dealer effectiveness such as... Continue Reading

  ABSTRACT This research work is on the effect of advertising and sales promotion on sales volume. It is aimed to provide the opportunity of determining the effect of advertising and sales promotion in the affairs of Nigeria Breweries Plc. And by extension in that of the beer industry in Nigeria. Advertising and sales promotion are very important... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary... Continue Reading