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(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1    BACKGROUND TO THE STUDY The purpose of a business is to create and keep customers. If a business successfully creates and keeps customers in a cost effective way, it will make profit while continuing to survive... Continue Reading
INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading
INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading
ABSTRACT Telecommunication plays a significant role in the country's economic development. Firms' profitability, growth and survival depend upon efficiency and effectiveness of data, voice and media transmission. Across section survey of five customer care centers owned by three mobile service providers was done. Simple Random sampling was... Continue Reading
TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading
ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading
ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading
Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading
ABSTRACT This study examines the nature of employee satisfaction as it relates to customer satisfaction in the road transportation industry in Benin city, Nigeria. Attempt was made to investigate impact of employee satisfaction... Continue Reading
TABLE OF CONTENTS DECLARATION ............................................................................................................................ i APPROVAL .................................................................................................................................. ii DEDICATION... Continue Reading
(A STUDY OF JUMIA.COM AND OLX.COM) ABSTRACT Electronic commerce also known as e-commerce has facilitated the emergence of new marketing strategies and business models in several industries in developing countries, Nigeria inclusive. This study examined E-commerce and Customer satisfaction. Users of and... Continue Reading
DELIVERY CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is believed that the goal of every organization is to meet the needs and aspirations of its stakeholders. Meeting these needs and aspiration of the stakeholders will not only ensure the survival of the organization but also allow it to... Continue Reading
mso-fareast-font-family:'Times New Roman';color:#222222'>From Wikipedia, the free encyclopedia 'Times New Roman';color:#222222;mso-ansi-language:EN'>impact of customer satisfaction strategies   'Times New Roman';color:#222222;mso-ansi-language:EN'>(often abbreviated as mso-fareast-font-family:'Times New... Continue Reading
Marketing Accountability Standards Board (MASB) key performance indicator Willingness to recommend... Continue Reading
  CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Customer satisfaction is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is also defined as 'the number of... Continue Reading
(A CASE STUDY OF JUMIA) CHAPTER   1 1.1      BACKGROUND OF THE STUDY The use of e-commerce websites can lead to accepting and satisfying intentions and then influence customer satisfaction behavior towards an e-commerce websiteCustomer satisfaction is how satisfied a customer is with... Continue Reading
 (A Case Study of DHL Express, Lagos) CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A multitude of companies today has already identified the need to create a loyal customer base and acknowledges that maintaining existing customers and extending business with them is... Continue Reading
CHAPTER ONE INTRODUCTION 1.1. BACKGROUND OF THE STUDY The rapid changes in business operations in contemporary times in the form of technological improvement require banks in Nigeria to serve their customers electronically. Traditionally, banks have been in the forefront of harnessing... Continue Reading
TABLE OF CONTENTS DECLARATION .................................................................................................................... i APPROVAL .......................................................................................................................... ii DEDICATION... Continue Reading
    ABSTRACT Quality improvement can lead to increase in revenue and increased customer’s loyalty and the cross-selling of bank products as loyal customers spend more time with chosen banks, attract little administrative cost and are more profitable. The objective of the research is to... Continue Reading
ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of... Continue Reading
Abstract Satisfaction is the customer’s evaluation of a product or service in terms of whether that product or serve has met their needs and expectations. Happy and satisfied customers behave in a positive manner. However, almost every Nigerian banks encounters similar... Continue Reading
  (A study of MTN users in Owerri) ABSTRACT The study was carried out to determine the effect of telecommunication service on service delivery and customer satisfaction. To carry out this research work survey research design employing questionnaire was used as the... Continue Reading
ABSTRACT The study examined the impact of electronic payment system on customer satisfaction in Nigeria. Particularly, the study investigated the extent to which electronic payment systems such as internet banking, mobile banking, ATM and POS system influence customer satisfaction in Nigeria using a case study of students of Redeemers University.... Continue Reading
ABSTRACT Customer satisfaction is a fundamental marketing construct in the last three decades.In the past, it was unpopular and unaccepted concept because companies thought it was more important to gain new customers than retain the existing ones.However,in this present decade,companies have gained better understanding of the importance of... Continue Reading
ABSRTACT: This study aims at investigating the satisfaction levels of customers with respect to various aspects of the service quality of ATMs in Nigeria and a problem of robbery and theft ,and also customers opinion on various other related issues such as inconvenient features while using the ATM. The study was carried out in lagos state with 100... Continue Reading
EXECUTIVE SUMMARY Mahorgany Health Foods Ltd is an organic health food store and restaurant that specializes in freshly made vegan foods, with strengths such as cleanliness and good presentation, a convenient location, and considering culture in meal design. However, the management of Mahorgany, in an interview, noted issues with the level of... Continue Reading
  (A study of MTN users in Owerri) ABSTRACT The study was carried out to determine the effect of telecommunication service on service delivery and customer satisfaction. To carry out this research work survey research design employing questionnaire was used as the... Continue Reading
ABSRTACT:  This study aims at investigating  the satisfaction levels of customers with respect to various aspects of the service quality of ATMs in Nigeria and a problem of robbery and theft ,and  also customers  opinion on various other related issues such as inconvenient features while using the ATM. The study was carried out in lagos state... Continue Reading
IN ACCESS BANK NIGERIA PLC, KADUNA TABLE OF CONTENTS CHAPTER ONE: Introduction Background to the Study 1.2 Statement of Problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Statement of Research hypothesis 1.6 Significance of the Study 1.7 Scope of the Study 1.8... Continue Reading