Explore Project Topics on: THE EFFECT OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI).

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading

THE EFFECT OF PROMOTION STRATEGIES ON THE MARKETING PERFORMANCE IN EDUCATIONAL SERVICES IN OWERRI (A STUDY OF FEDERAL POLYTECHNIC NEKEDE, OWERRI) ABSTRACT This work as on the promotional strategies for the marketing of educational services in Imo state (a case study of Federal polytechnic Nekede, Owerri) and contains five chapter in order to... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

ABSTRACT The research was designed to investigate the availability and accessibility of information resources of federal polytechnic nekede students. The library promoter’s economic and social growth of the student daily needs to be more appreciated in our society. The available resources of the library emanate from direct purchase, gift,... Continue Reading

ABSTRACT This project discusses about the Automation of academic libraries in Imo state, the challenges and gains. A case study of Federal Polytechnic Nekede Owerri, Library. It discusses mainly on the challenges and gains of automation on various functions of academic libraries as well as its impacts on the library staff. Twenty five (25)... Continue Reading

ABSTRACT The research was designed to investigate the availability and accessibility of information resources of federal polytechnic nekede students. The library promoter’s economic and social growth of the student daily needs to be more appreciated in our society. The available resources of the library emanate from direct purchase, gift,... Continue Reading

ABSTRACT This project discusses about the Automation of academic libraries in Imo state, the challenges and gains. A case study of Federal Polytechnic Nekede Owerri, Library. It discusses mainly on the challenges and gains of automation on various functions of academic libraries as well as its impacts on the library staff. Twenty five (25)... Continue Reading

ABSTRACT Mail is a system for physically transporting documents and other small packages. Intranet mailing system is to provide a communication system in an organization, which takes the chance of establishing channel for sending and receiving information between the users. The aim of this project is to provide a means of sending mail in computer... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Mail is a system for physically transporting documents and other small packages, as well as a name for the postcards, and letters. Electronic mail, most... Continue Reading

ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logically coherent collection of related data with inherent... Continue Reading

ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logically coherent collection of related data with inherent... Continue Reading

ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logically coherent collection of related data with inherent... Continue Reading

ABSTRACT In our today activities, most people have some kind of “database” collections of CDs, students’ academic entries, a phonebook of phone numbers and name entries, vehicles parts, records to be processed by a program. With a bit more precision, the term database means a logically coherent collection of related data with inherent... Continue Reading

ABSTRACT This research is on the effects of poor implementation of collection development policy in academic libraries in Imo State. In carrying out the project, five research questions and objectives were drawn on the effects of poor implementation of collection development policies; its effectiveness, problems encountered in implementing the... Continue Reading

ABSTRACT This research is on the effects of poor implementation of collection development policy in academic libraries in Imo State. In carrying out the project, five research questions and objectives were drawn on the effects of poor implementation of collection development policies; its effectiveness, problems encountered in implementing the... Continue Reading

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT Administration in purchasing of hotel business is the project work, A case study of hotel C of Federal Polytechnic Nekede, Owerri, administration in purchasing of hotel business is an important aspect of administration, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good... Continue Reading

ABSTRACT Administration in purchasing of hotel business is the project work, A case study of hotel C of Federal Polytechnic Nekede, Owerri, administration in purchasing of hotel business is an important aspect of administration, its domain is to ensure the available of service. So to identify those problem encountered in ensuring that good... Continue Reading

ADVERTISING AND CONSUMER BUYING BEHAVIOUR ABSTRACT The purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument... Continue Reading

                  THE IMPACT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR  Concept of Advertising   The modern dictionary definition of advertising does not tell us much about modern activities of advertising. Generally speaking, according to Joyce M. Hawkins who compile the Oxford Dictionary (1995) reprinting explained that advertising... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

ABSTRACT The title of the project work is “The Impact of Advertising on Consumers Buying Behaviour”. A case study of Dangote Plc. The aims and objectives of this project work are to find out what advertisement is all about, analyze the effects that advertising has on consumer buying behaviour, determine the extend to which advertisement can... Continue Reading

CHAPTER ONE                                    INTRODUCTION 1.1           Background  of the study Advertising business is a form of marking communication used to encourage, persuade, or manipulate an audience (viewers, readers, or history’s, sometime a specific group to take or centime to take some... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading