Explore Project Topics on: CONSUMER BEHAVIOUR IN ONLINE SHOPPING

This study looked at the variables affecting consumers' online shopping habits. The rapid  increase in internet service usage has created a sizable market for online shoppers and sellers  to purchase and sell goods and services. Online shopping has gained popularity as a means of conducting business.  The popularity of internet purchasing has... Continue Reading

ABSTRACT Contemporary studies have indicated an interest in exploring students’ perceptions towards online buying. Internet shopping is one of the fastest emergent industry and internet users have reported that online shopping is one of their primary use of the internet. Due to the widespread of internet access by people and e-commerce usage by... Continue Reading

ABSTRACT Contemporary studies have indicated an interest in exploring students’ perceptions towards online buying. Internet shopping is one of the fastest emergent industry and internet users have reported that online shopping is one of their primary use of the internet. Due to the widespread of internet access by people and e-commerce usage by... Continue Reading

ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart, but... Continue Reading

ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM  model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart,... Continue Reading

. ABSTRACT The Internet is changing the way consumers shop and buy goods and services, and has rapidly evolved into a global phenomenon. The growth of online shopping has been characterized by strong consumer demands and the... Continue Reading

CHAPTER ONE INTRODUCTION The internet has played a significant role in our daily life in that people can talk through the internet to one who is actually on the other side of the Earth, can send email around the clock, can search information, can play game with others, and even can buy things online. Meanwhile, Internet shopping has been widely... Continue Reading

CHAPTER ONE INTRODUCTION The internet has played a significant role in our daily life in that people can talk through the internet to one who is actually on the other side of the Earth, can send email around the clock, can search information, can play game with others, and even can buy things online. Meanwhile, Internet shopping has been widely... Continue Reading

(A CASE STUDY OF KONGA)   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Globalization and the growth in new technological developments (Ramayah and Ignatius, 2005) has commenced a new era of e-commerce which is viewed by Kalakota and Whinston (1997) as trading of information, goods and... Continue Reading

ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart, but... Continue Reading

ABSTRACT The research examines the attitude of University of Lagos students towards online shopping with case study of Jumia, Konga and Olx respectively. Survey research method was used coupled with 200 respondents that were drawn among the students of Unilag, Akoka Lagos of which 193 copies were returned. Findings show that with advancement in... Continue Reading

ABSTRACT This study discusses factors affecting the customer value, and the performance of the ONLINE SHOPPING SYSTEM  model. In our case, the biggest trading company in our country developed An ONLINE SHOPPING SYSTEM model to be taken into use in its supermarkets. The time was not yet right to implement the online shopping with shopping cart,... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 Introduction This chapter presents the introduction to the research study under the following headings: Theoretical Background Statement of the problem Aim and objectives of the study Significance of the study Scope of the study Organization of Research Definition of Terms 1.1 Theoretical Background The technologies... Continue Reading

TABLE OF CONTENTS DECLARATION APPROVAL ii ACKNOWLEDGEMENT iii ABSTRACT iv TABLE OF CONTENTS v CHAPTER ONE 1 1.0 INTRODUCTION 1 1.1 Background to the Study 1 1 .2 Problem Statement 2 1.3 Objective of study 2 1.3.1 General objective 2 1.3.2 Specific objectives 2 1.4 Scope 2 1.5 Significances of Study 3 CHAPTER TWO 4 2.0 LITERATURE REVIEW 4... Continue Reading

ABSTRACT The Project Online shopping website for gentlemen clothing is a complete multi-user website. The system helps in buying of goods, products and services online by choosing the listed products from website (E-Commerce site). This system provides an efficient way of adding almost all the features of the online shopping; the future... Continue Reading

ABSTRACT The Project Online shopping website for gentlemen clothing is a complete multi-user website. The system helps in buying of goods, products and services online by choosing the listed products from website (E-Commerce site). This system provides an efficient way of adding almost all the features of the online shopping; the future... Continue Reading

ABSTRACT The Project Online shopping website for gentlemen clothing is a complete multi-user website. The system helps in buying of goods, products and services online by choosing the listed products from website (E-Commerce site). This system provides an efficient way of adding almost all the features of the online shopping; the future... Continue Reading

ABSTRACT With the current projections regarding the growth of Internet sales, online retailing raises many questions about how to market on the Net. While convenience impels consumers to purchase items on the web, quality remains a significant factor in deciding where to shop online. The competition is increasing and personalization is considered... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 Introduction This chapter presents the introduction to the research study under the following headings: -          Theoretical Background -          Statement of the problem -          Aim and objectives of the study -          Significance of the study -          Scope of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.0 Introduction This chapter presents the introduction to the research study under the following headings: -          Theoretical Background -          Statement of the problem -          Aim and objectives of the study -          Significance of the study -          Scope of the... Continue Reading

ADVERTISING AND CONSUMER BUYING BEHAVIOUR ABSTRACT The purpose of this study was to focus on advertising and consumer buying behaviour. The aim of this research work is to examine the effect of quality advertising, celebrity endorsement and environmental response on consumer buying behaviour. This study employed qualitative research instrument... Continue Reading

ABSTRACT This topic of this research work the influence of packaging on the consumer buying decision for consumers products in Imo State was carried out to investigate the influence of packaging on the purpose of this study the question-experimental research design was adapted to study the firm of... Continue Reading

CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty in the industry segment predetermine the significance to maintain unique and outstanding brand of services and product that commands consumer satisfaction and loyalty. The research seeks to investigate how Diamond Bank branding impacts on... Continue Reading

EFFECT OF PACKAGING ON CONSUMER BEHAVIOUR : (A CASE STUDY OF NIGERIAN BREWERIES PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In the Nigerian business environment, mostmanufactured or processed products are sold in packages. Few actual products seen, but the rest are packages of different sizes, colours and types. Packaging can be... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

(A CASE STUDY OF CADBURY NIGERIA PLC.) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Cadbury Nigeria Plc was incorporated in 1965, the company had only brand to its name: Pronto and Bournvita, but those were doing well indeed, infact the decision to incorporated a local Company by... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the study In this age of intense competition, consumers are daily bombarded with advertisement and commercials from the various advertising media. In order to capture and register a position in the mind space of consumer, companies tend to adopt several... Continue Reading