Explore Project Topics on: THE EFFECT OF ADVERTISMENT O CONSUMER ACCEPTABILITY OF NEW PRODUCT

CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the... Continue Reading

ABSTRACT This study was conducted primarily to evaluate the consumer acceptability of spiced composite bread. The socio-economic characteristics, spiced composite bread consumption pattern of the consumer and the purchase intent through the use of questionnaire were also determined using a structured questionnaire. The bread samples were evaluated... Continue Reading

ABSTRACT This study was conducted primarily to evaluate the consumer acceptability of spiced composite bread. The socio-economic characteristics, spiced composite bread consumption pattern of the consumer and the purchase intent through the use of questionnaire were also determined using a structured questionnaire. The bread samples were evaluated... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY ABA) ABSTRACT This research work empirically examines the effect of product quality on consumer brand loyality with particular reference to seven 7up bottling company Aba. The paper carefully examines the concept of product quality as a tool for consumers... Continue Reading

ABSTRACT This project effectively meets the impact of innovation product towards the growth of a firm and total civilization of the firm objective for continuous and smooth operation. TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION - - - overview... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

ABSTRACT The purpose of this study was to explore the tendency of decision making by consumers while purchasing product brands when considering the importance of the brand name. The study was conducted among Kampala International University students. The main research objective was on how consumers’ choices are made in respect to available... Continue Reading

ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd. Offa Kwara State. This impact of packaging on consumer product cannot be overemphasised in any marketing oriented organisation. The tool gear up sales increase customer patronage and stimulate demand of customers for a particular product... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 Background of the Study Consumer perception is critical and fundamental to understand as it shapes their buying decisions, based on their sensory preferences-sight, sound, taste, smell and touch. Of course the culture, demographics,... Continue Reading

ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness Nigeria Plc, Benin City. It is aimed at assessing the impact of packaging involved branding a product cover either for enhancing appearance or for preservative purpose. The researches of this work include determine the role of packaging... Continue Reading

Abstract Reviews are essential in the growth of many businesses. Through reviews, firms can figure out how their customers feel about the value they provide. Information Technology has intricately become a part of the daily lives of human beings. In leveraging the ever-growing technology industry, this application seeks to provide a platform that... Continue Reading

Table of content chapter one 1.1 introduction 1.2 statement of the problem 1.3 objectives of the study 1.4 research hypotheses 1.5 research questions 1.6 scope of the study 1.7 significance of the study 1.8 limitations of the study 1.9 definition of terms chapter two 2.1 the review of... Continue Reading

(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading

CHAPTER ONE  1.1 INTRODUCTION  In our economy today, wants satisfaction has generally replaced the necessity of fulfilling only basic physiological needs. This however has exposed Nigerian consumers who by virtue of circumstances, education and awareness are becoming enlightened as the... Continue Reading

(SORGHUM BICOLOR, WHITE VARIETY AND RED VARIETY) ABSTRACT Starch was extracted from two varieties of sorghum bicolor grains (white and red varieties) steeped for 6, 8 and 12 hours by wet milling method, the starch samples were analysed for yield, functional... Continue Reading

CHAPTER ONE 1.0 INTRODUCTION 1.1 Background InformationFish  is   an  important   source of cheap   first   class   protein, providing essential   amino   acids(Aremu et al., 2014), it is an indispensable source of micronutrients (Okonji et al., 2016) andother elements for the maintenance of healthy body (Ravichandran et al., 2012;... Continue Reading

( A CASE STUDY PF J. UDEAGBALA HOLDING NIGERIA LIMITED). ABSTRACT This work was conducted for the purpose of evaluating the Impact of television advertisement on consumer behaviour with reference to J. Udeagbala Holding Nigeria Limited. This specific Objective of the... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of new... Continue Reading

ABSTRACT In this project research study (work) is a very crucial study for the Nigerian Commercial Banks, this study was actually motivated by the necessity of effects of development of new consumer credit products in Nigeria commercial banks. To solve the research... Continue Reading

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading

CHAPTER ONE  INTRODUCTION 1.1 BACKGROUND TO THE STUDY Product is a combination of tangible and intangible goods and services offers to a customer for sale. It is any idea, method, information, service or object created as a result of a process and serves a need or satisfies a want (Mazhar, Daud, Bhutto & Mubin, 2015) Consumers are very fond of... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc.         The study seeks to find out how product positioning helps the firms in achieving greater part of... Continue Reading

(A CASE STUDY OF ALWAYS SANITARY TOWEL A PRODUCT OF PROCTER AND GAMBLE  IN ENUGU METROPOLIS) ABSTRACT This research project is very critical study for procter and gamble Nigeria Plc, the study was motivated by the necessity to improve performance of always’s... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ) ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The study seeks to find out how product positioning helps the firms in achieving greater part of its sales... Continue Reading

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality... Continue Reading

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading

Prior to the advent of GSM in 2001, phone penetration was low to the verge of negligible. Nitel had the monopoly. But all that changed with the GSM revolution brought by the licensing of Econet(now Airtel), Mtel, MTN and the later entry of Glo and Etisalat into the industry.At first, all that was needed for marketing success was availability.... Continue Reading

ABSTRACT This project is emphasizing on the impact advert creates in the mind of the consumers through television and newspaper media. Advertisement is all about letting the public know an existing product or its improvement in terms of quality or its price reduction. To solve the research problem both primary and secondary data were collected.... Continue Reading

(FMCG) ABSTRACT This research work dealt on “The Impact of Sales Promotion on Product Competitiveness of Fast Moving Consumer Goods (FMCG). The purpose is to examine the effects that Sales Promotional activities have on a product’s competitiveness in the... Continue Reading

Abstract The purpose of this study is to examine the determinants of consumer preference on a particular product. The objective of the study is to examine the effect of social factors, price, brand name and product trust on consumer brand... Continue Reading