Explore Project Topics on: ASSESSING THE INFLUENCE OF MILLENNIAL BUYING BEHAVIOR

THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading

ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak... Continue Reading

ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading

THE IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING  BEHAVIOR CHAPTER ONE INTRODUCTION 1.1       Background of the Study In recent years the online environment is viewed by users from a new perspective, in a commercial way. Its development and the emergence of online stores have turned users into consumers. Also the most important role of social... Continue Reading

IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR (A CASE STUDY OF LAGOS STATE UNIVERSITY STUDENTS) 1.1 INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social... Continue Reading

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and online... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

INTRODUCTION Nowadays purchasing trends are changing from small retail stores to mega store and departmental stores, the buyers are moving to mega stores and undergo different experience and stop depending on old traditional small retail stores.While on the one other hand these mega stores adopt various strategies to offer different experience to... Continue Reading

ABSTRACT Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in today’s business environment which is highly competitive and rapidly changing. Consumer are now more discerning and individualistic requiring marketers to gain insights in the buying behaviour of consumers and the... Continue Reading

ABSTRACT As seller are making efforts to understand the buying behavior of consumers, which will help their business make more profit, increase market share and improve consumers shopping experience, the study of the personal factor influence is important. The research seek to study the personal factor influence on consumer buying behavior in... Continue Reading

Introduction              The rapid growth of information technology has enhanced the importance of online advertising. Out of the innovations of the information technology, internet is by far the most attracting considerable media.             Moreover, the internet is emerging as the most important source of information... Continue Reading

INTRODUCTION  Advertising is one of the most powerful socializing forces in our culture.  Analysts have often state that “advertised products sell more than products that are not advertised.  Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

INTRODUCTION Advertising is one of the most powerful socializing forces in our culture. Analysts have often state that “advertised products sell more than products that are not advertised. Adverts shape our attitudes and our attitude shape our behaviour. Benson (1999) Most producer believe that advertising as an element of marketing mix is... Continue Reading

(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading

Abstract Occupational stress can no longer be considered an occasional, personal problem to be remedied with palliatives. It is becoming an increasingly global phenomenon, affecting all categories of workers, all workplaces and all countries of which nurses of Federal Medical Centre Abeokuta... Continue Reading

Abstract The study was on the  Influence of Television on Consumer Buying Habits  of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

Abstract This study the influence of peer and gender on adolescent health risk behavior in Makurdi local government. The study employed cross sectional survey method. Two hundred and thirty two (231) participants were selected using simple random sampling among Adolescents in Makurdi Local Government. Their age ranges from 12-17 .The study used... Continue Reading

ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were... Continue Reading

Abstract This study the influence of peer and gender on adolescent health risk behavior in Makurdi local government. The study employed cross sectional survey method. Two hundred and thirty two (231) participants were selected using simple random sampling among Adolescents in Makurdi Local Government. Their age ranges from 12-17 .The study used... Continue Reading

ABSTRACT   Alcohol consumption among different ethnic groups in Nigeria has a long history, especially among those groups where it was not forbidden by religion. In the traditional era, alcohol played complex roles in the socio-cultural relationships of different communities. It was used for rituals, marriage ceremonies, chieftaincy... Continue Reading

CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study... Continue Reading

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Abstract Zimbabwe’s economy is nose diving, deteriorating living standards, sky rocketing inflation, unemployment to mention but a few and electorates make their choices based on the policy and economic preferences. Despite these prevailing uncertainties with regards to Zimbabweans, the government and state has been under the guardianship of... Continue Reading

ABSTRACT  The research investigated the influence of parental monitoring, birth order and gender on adolescent health risk behaviour. Three hundred and fifty (350) participants (175 female and 175 male) participated in the study. Participants’ ages ranged from 15 years to 21 years, with mean age of 18 years. Two instruments were used for data... Continue Reading

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Abstract The study was on the Influence of Television on Consumer Buying Habits of Guinness Stout in Ikeja Community of Lagos State. It started with general introduction to the research, statement of the problem and purpose of the study. This was followed by comprehensive literature review of television advertising on consumer buying habits of... Continue Reading

Abstract Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness... Continue Reading

Abstract Thestudywas on theInfluenceofTelevision on Consumer BuyingHabits of Guinness Stoutin Ikeja CommunityofLagos State.It started with general introduction to the research, statement ofthe problem and purposeof thestudy. This wasfollowed bycomprehensive literaturereview oftelevision advertising on consumer buyinghabits of Guinness... Continue Reading