Explore Project Topics on: FACTORS DETERMINING CUSTOMER CHOICE OF STANDARD QUICK SERVICE RESTAURANT BRAND

INTRODUCTION The main aim of this study was to examine factors determining women’s preference for places to give birth in Addis Ababa, Ethiopia. A quantitative and cross-sectional community based study design was employed. Data was collected using structured questionnaire administered to 901 women aged 15–49 years through a stratified... Continue Reading

ABSTRACT           This research is used to explore the impact of perceived service quality on customer satisfaction and brand loyalty. The main objective of this study was to identify the service quality offerings of Honeywell Flour Mills Nig. Plc and Lister Flour Mills Ltd to their customers, to ascertain the level of customer’s... Continue Reading

Almost every business has a trading name, from the smallest market trader to the largest multinational corporation which is used to distinguish the company's themselves and their products. Brand is a distinctive symbol or name created with the intention to identify and recognize the goods or services of one seller or a particular group of... Continue Reading

TABLE OF CONTENTS DECARATION APPROVAL ACKNOWLEDGEMENTS TABLE OF CONTENTS iv LIST OF TABLES ix ABSTRACT Background to the study 1 Statement of the problem 3 Purpose of the study 3 Research objectives 3 Research questions 4 Scope of the study 4 Significance of the study 5 The conceptual framework 5 Definition of concepts 5 Guest loyalty Dining... Continue Reading

ABSTRACT Telecommunication plays a significant role in the country's economic development. Firms' profitability, growth and survival depend upon efficiency and effectiveness of data, voice and media transmission. Across section survey of five customer care centers owned by three mobile service providers was done. Simple Random sampling was... Continue Reading

ABSTRACT Organizations in the hospitality industry are employing various strategies to retain customers to their facilities due to the increasing competition in the industry and the complexity of customers demand. One key strategy is to ensure efficient customer service to patrons of hotels. This study examines the influence of customer service... Continue Reading

The aim of this study was to investigate the effect of customer service strategies on  customer loyalty of insurance firms. The study specifically sought to establish the  extent to which quality service, service bay ambience and technology support  strategies affect loyalty of CIC insurance Group customers in Nakuru County. In  order achieve... Continue Reading

ABSTRACT Building strong brand equity to attain competitive advantage is a top priority amongst many firms but it is not always an easy task to accomplish. Due to the increased globalization and competition, the management of a brand has become of importance and thus presents an interesting area to study. With the adoption of effective brand... Continue Reading

Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading

ABSTRACT This study examined the determinants of customer brand switching behavior in the banking sector in Benin City. The study specifically determine the rate of brand switching behaviour among bank customers in Benin City; establish the reasons for brand... Continue Reading

ABSTRACT This study investigates the effect of brand management on customer loyalty. The main objective of the study is to examine the effect of branding on customer loyalty in the electronics industry using Alaba International market of Lagos State, Nigeria. Primary data were used for the study, 100 customers were selected from Alaba... Continue Reading

Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity... Continue Reading

Background to the Study Mobile phones these days have been replaced with the ‘smartphone’ since the mobilephones provide higher connectivity and computing power compared to the old mobile phone. Besides the fundamental capabilities of mobilephones to make voice calls, video calls, text messages, and MMS, they have also been repositioned as the... Continue Reading

Background to the Study Mobile phones these days have been replaced with the ‘smartphone’ since the mobilephones provide higher connectivity and computing power compared to the old mobile phone. Besides the fundamental capabilities of mobilephones to make voice calls, video calls, text messages, and MMS, they have also been repositioned as the... Continue Reading

CHAPTER ONE INTRODUCTION Adolescence is often a stressful period during development because it involves a pivotal transition from childhood dependency to adulthood dependency and self-sufficiency (Smith, Cowie, & Blades, 1998). One major challenge that adolescents encounter during their teenage years involves acquiring a sense of personal... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

ABSTRACT This project work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care Service Market in Enugu Metropolis. The main objectives were: Establish the impact of the marketing mix on the brand switching behaviour of Hair Care Service Consumer.... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this industry (Fuchs, 2001). New business concepts,... Continue Reading

The work looks into the factors affecting language choice in a multilingual society, from a sociolinguistic point of view.  This study brings to light a number of what affect individuals language choice. This work comprises of four chapters.  The first chapter talks about the introduction, the second chapter is the literature review, the third... Continue Reading

  ABSTRACT           This study is carried out in order to examine the factors affects in the choice of Home Economics as career in Oredo Local Government Area of Edo State. And it has been observed that most students don’t like Home Economics as a career for this reason, it is... Continue Reading

ABSTRACT This study is carried out in order to examine the factors affects in the choice of Home Economics as career in Oredo Local Government Area of Edo State. And it has been observed that most students don’t like Home Economics as a career for this reason, it is the intention of the... Continue Reading

  CHAPTER ONE I NT RODUCTION BACKGROUND TO THE STUDY Most cultures have stories which seek to explain the origin of life and to explain why things are as they are in the world today.  The story from Genesis would have us believe that linguistic diversity is the curse of Babel (Genesis 11:1-11). And the whole earth was of one language, and of one... Continue Reading

BACKGROUND OF THE STUDY Approximately 1000 women die each day worldwide from pregnancy related causes, 99% of them in developing countries and more than 50% in sub-Saharan Africa with most deaths concentrated around the time of delivery. An estimated 2.65 million stillbirths occurred in 2008 worldwide while 3 million new-borns do not survive the... Continue Reading

ABSTRACT This study was carried out on the factors that influence the choice of inventory control methods in organization. The specific objectives were to determine how Organization policy, Information Technology and employee competency influence the choice of inventory control methods. The study was conducted at Menengai Oil Company Nakuru .The... Continue Reading

ABSTRACT This study was carried out on the factors that influence the choice of inventory control methods in organization. The specific objectives were to determine how Organization policy, Information Technology and employee competency influence the choice of inventory control methods. The study was conducted at Menengai Oil Company Nakuru .The... Continue Reading

ABSTRACT This study was carried out on the factors that influence the choice of inventory control methods in organization. The specific objectives were to determine how Organization policy, Information Technology and employee competency influence the choice of inventory control methods. The study was conducted at Menengai Oil Company Nakuru .The... Continue Reading

ABSTRACT This study attempts to explain the socio-cultural factors influencing student's career choice in Kosofe Local Government area of Lagos State. The study adopted a qualitative approach. While a total of 150 respondents were selected using simple random sampling, the research instrument was a... Continue Reading

ABSTRACT The research study investigated and identified the factors responsible for the declining standard of Secondary Education in Maru Local Government Area of Zamfara state. A self developed questionnaire was used as the instrument for data collection. It was discovered that in adequate number of qualified teachers and professional teachers is... Continue Reading

ABSTRACT This project work is designed to find out the factors that are affecting choice of career amongst vocational and technical school students in Egor Local Government Area, Edo State. In t he study some schools were selected in Egor Local Government... Continue Reading