Explore Project Topics on: EFFECT OF PRICING STRATEGY ON COMPETITIVE BUSINESS ENVIRONMENT

ABSTRACT Pricing is one element that deserves much consideration in any business organization.  Its importance cannot be overemphasized.  It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized.  For instance, prices tend to determine not only what shall be produced but the amount as... Continue Reading

ABSTRACT Pricing is one element that deserves much consideration in any business organization. Its importance cannot be overemphasized. It plays a salient role in the economy by furnishing the guideposts that indicate how resources shall be utilized. For instance, prices tend to determine not only what shall be produced but the amount as well and... Continue Reading

Five Chapters, Full work. Recent references ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and... Continue Reading

ABSTRACT This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was... Continue Reading

Five Chapters, Full work. Recent references ABSTRACT   EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA'>This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection.... Continue Reading

ABSTRACT   This study was carried out in order to evaluate product development strategy in the competitive business environment. To achieve this, the researcher uses both the primary and secondary sources and method of data collection. Questionnaire was administered to elicit opinion from respondent and the simple percentage and chi square was... Continue Reading

ABSTRACT This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT  This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment.  A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT This research work specifically takes a look at the effect of outsourcing on business competitive positioning in the Nigeria Business Environment. A study of Nigerian Breweries Enugu. Outsourcing is defined as a management strategy by which an organization delegates majors, non-core functions to specialized and efficient service... Continue Reading

ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the... Continue Reading

PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT (A CASE STUDY OF STARLINE NIGERIA LIMITED) ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient.... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

ABSTRACT The study examined effect of pricing strategy on sales performance, a study of Unilever Nigeria Plc. The study employed the survey design and the purposive sampling technique to select 450 staff across management, senior and junior level. A well-constructed questionnaire, which was adjudged valid and reliable, was used for collection of... Continue Reading

  CHAPTER ONE 1.0       BACKGROUND OF THE STUDY The history of UBA can be traced to British and French Limited, which originated from BANOGE NATIONAL four Le Commerce etc industries (established in 1832). Early in 1949, Messer E.E Hunger Buler and C. H. Baker were seconded from Banyae National Pour le Commerce etc industries (established... Continue Reading

ABSTRACT This study was to establish the effects of pricing strategy on sales volume a case study of Bidco Uganda limited. Bidco Uganda limited was selected to the basis of the research study. The main objective was to establish the effects of pricing strategy on sales volume, to establish the pricing objectives pursued by Bidco (U) limited, to... Continue Reading

CASE STUDY BABA GOD PLASTIC LTD ASABA CHAPTER ONE INTRODUCTION 1.1 Background of the Study There are many firms (Industries) in Nigeria even in the world and these firms compete among themselves. They are always conscious of the other firm manufacturing g related or similar... Continue Reading

(A STUDY OF NIGERIAN BOTTLING COMPANY PLC) CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Companies, like any living organism, must become learning organization that change and adapt to suit their changing business environment. In today’s dynamic business environment,... Continue Reading

ABSTRACT The main purpose of this thesis is to examine the significance of new product development in a competitive environment. In view of this a very popular organization shall be used the Lubcon Ltd.  So because new product development is a key or a major factors to profit maximization in an organization existing in a newly innovated replace... Continue Reading

ABSTRACT This study sought to investigate the influence of pricing strategy on consumer purchase decision. A case of Coca-Cola and Telecommunication Services. The objectives of the study are to determine the extent of customers... Continue Reading

(A STUDY OF FIVE SELECTED ORGANIZATIONS IN ENUGU STATE) ABSTRACT This research work examined effect of business environment on organizational growth of manufacturing industry. A study of five selected organizations in Enugu State. The objectives of the study include... Continue Reading

ABSTRACT This study focussed on effective pricing strategies for marketing of New products a case study of Royalux by Hardis and Dromades. The objectives of the study are as follows. - To determine the methods used by Hardis and... Continue Reading

ABSTRACT A lot of employees think that their secretaries are not producing as much as they should. That they are not working up to maximum capacity where as there is room for improvement in their job performance. In order for any organization to achieve its basic objectives, it must lay strong emphasis on the way it observes the environmental... Continue Reading

(A Case Study Of Pz Company Plc And Nigeria Bottling Company Plc 9th Mile Corner Ngwo Enugu) ABSTRACT A lot of employees think that their secretaries are not producing as much as they should. That they are not working up to maximum capacity where as... Continue Reading

ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading

ABSTRACT   This research work is on market segmentation as a competitive strategy in manufacturing companies, a study of Sunseed Oil Mills Plc., Zaria. The major problem noted is lack of market segmentation knowledge and its importance which has a negative effect on the company’s competitive strategy. 47 copies of questionnaires were... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

TABLE OF CONTENTS Title page Certification Dedication Acknowledgment Table of contents CHAPTER ONE: BACKGROUND TO THE STUDY 1.1 Introduction 1.2 Statement of problems 1.3 Aims and objectives of the study 1.4 Significance of the study 1.5 Scope of the study 1.6 Limitations and constraints to the study CHAPTER TWO: LITERATURE REVIEW 2.1 Concept of... Continue Reading

ABSTRACT The primary objective for any profit oriented organization in to maximize profit and minimize lost among other objective. This in that survival mechanize for such organization. However, achieving these stated objectives and others given along with some environment elements which are not within the control and capacity of the organization.... Continue Reading

ABSTRACT The banking environment is rapidly changing and banking operation to have assumed a new dimension completion is common and customers needs and desire are becoming highly sophisticated hence the need for good purchasing strategies so as to survive. The researcher will collect both the primary and secondary data, the secondary data shall... Continue Reading