Explore Project Topics on: THE IMPACT OF MARKETING INFORMATION SYSTEM (MIS) ON MARKETING DECISION MAKING IN THE ORGANIZATIONS

CHAPTER ONE INTRODUCTION Background of the study In human society, they are many organic sections and they are goals oriented. These goal and objectives could be achieved through information. A major consideration for marketing managers is the problem of getting information in such a way that organization achieves their goals. Heskett, J. L.... Continue Reading

ABSTRACT This project looks at the impact of marketing information system on decision making in an organization, case study of Coca-Cola Plc Benin City. The research highlights the need for the company to efficiently and effectively manager it’s information network adequately for the overall profitability of the firms. The researcher adopted... Continue Reading

ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making, taking GUINNESS Nigeria Plc as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques.... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

ABSTRACT This research work is carried out to determine the effect of marketing information system on managerial decision making, using Nigeria Bottling Company Plc, Benin City as a case study. The research highlights the need for an organization to efficiently and effectively manage its information network adequately for the overall performance... Continue Reading

CHAPTER ONE INTRODUCTION 1.1             Background to the Study The heart of management in all level of responsibilities is the fundamental requirement of being able to communicate sales forecast have an effect in the dissemination of business information to the target market and general public. The task of business management would... Continue Reading

TABLE OF CONTENTS DECLARATION APPROVAL DEDICATION ACKNOWLEDGEMENT iv LIST OF TABLES viii LIST OF ACRONYMS ix ABSTRACT x CHAPTER ONE INTRODUCTION 1 1 .0 Introduction 1.1 Background of the study 1 1.2 Statement of the problem 3 1 .3 Purpose of the study 3 1.4 Objective of the study 3 1 .5 Research questions 4 1 .6 Scope of the study 4 1.6.1 Content... Continue Reading

(A CASE STUDY OF UNITED BANK FOR AFRICA PLC CHAPTER ONE 1.1        INTRODUCTION In every organization irrespective of its size, ownership, structure, impact of ration analysis on management decision making occupy a crucial position However given this centrality can... Continue Reading

ABSTRACT This study aims to evaluate the impact of management accounting techniques on the decision making of manufacturing organization. This arose because of how dynamic the business environment has proven to be. In conducting the research, survey research design method was adopted. A sample of 50 respondents were selected using the simple... Continue Reading

ABSTRACT This study aims to evaluate the impact of management accounting techniques on the decision making of manufacturing organization. This arose because of how dynamic the business environment has proven to be. In conducting the research, survey research design method was adopted. A sample of 50 respondents were selected using the simple... Continue Reading

ABSTRACT This study focused on the use of financial accounting information system for management decision making. The objective of the study was to determine whether financial accounting information system was used by management for efficient and effective performance, and the extent the information guided and regulated management decision making... Continue Reading

ABSTRACT This study focused on the use of financial accounting information system for management decision making. The objective of the study was to determine whether financial accounting information system was used by management for efficient and effective performance, and the extent the information guided and regulated management decision making... Continue Reading

OF PEUGEOT AUTOMOBILE NIGERIA LIMITED (PAN) KADUNA ABSTRACT A marketing information system (MIS) is an orderly procedure for the regular collection of raw data both internally and externally and the conversion of these data into information for marketing decisions.  This research... Continue Reading

ABSTRACT  This research work evaluates the impact of accountancy information on decision making process from our finding, the following were made in order to confirm the null or alternative hypothesis stated in this study. Firstly, there are problem in generating and utilizing accounting information necessary for management decision making... Continue Reading

ABSTRACT Accounting generally involves the process of identifying, measuring, and communicating economic information to permit informed judgements and decisions of users of the information. In other words, accounting is concerned with providing information, which will help decision makers to make decisions. To enhance creditability and utility of... Continue Reading

ABSTRACT This research work evaluates the impact of accountancy information on decision making process from our finding, the following were made in order to confirm the null or alternative hypothesis stated in this study. Firstly, there are problem in generating and utilizing accounting information necessary for management decision making... Continue Reading

Abstract At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has been bad for Nigeria. Due to the adverse... Continue Reading

ABSTRACT Accounting generally involves the process of identifying, measuring, and communicating economic information to permit informed judgements and decisions of users of the information. In other words, accounting is concerned with providing information, which will help decision makers to make decisions. To enhance creditability and utility of... Continue Reading

Abstract At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has been bad for Nigeria. Due to the adverse... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that it has... Continue Reading

  CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY. At independence, Nigeria joined the committee of nation with the hope for a better tomorrow. We were able to feed ourselves and were of course almost self-sufficient. Subsequently our hopes seemed unattainable. We seem to be going deeper and deeper into the woods. The consensus is that... Continue Reading

ABSTRACT Accounting generally involves the process of identifying, measuring communicating economic information to permit informed judgments and decisions of users of the information’s. In other words, accounting is concerned with providing information which will help decision makers to make decisions. To enforce credibility, and utility of the... Continue Reading

ABSTRACT Accounting generally involves the process of identifying, measuring communicating economic information to permit informed judgments and decisions of users of the information’s. In other words, accounting is concerned with providing information which will help decision makers to make decisions. To enforce credibility, and utility of the... Continue Reading

CHAPTER TWO LITERATURE REVIEW 2.1 Conceptual Framework The chartered institute of Management Accounting (CIMA) defines management accounting as “The process of identification, measurement, accumulation, analysis, preparation, interpretation and communication of information used by management to plan, evaluate and control within an entity and to... Continue Reading

ABSTRACT The purpose of the study is to examine the impact of the accounting information system on decision-making in Bidco manufacturing company in Jinja Uganda. The objectives were to determine the effect of transaction processing systems on decision making in Bidco manufacturing organizations, secondly to establish the relationship between... Continue Reading

THE IMPACT OF MARKETING INFORMATION SYSTEM IN NEW PLANNING DEVELOPMENT (A CASE STUDY OF AKARAKA INDUSTRY PLC . ABSTRACT Marketing information system played in the satisfaction of customers cannot be other emphasized in the sense that marketing information system is that which firms used to identify their customer needs and go to satisfy them... Continue Reading