Explore Project Topics on: THE ROLE OF ADVERTISING ON BRAND BUILDING

ABSTRACT This study examines the role of advertising in brand building taking Nigeria Bottling Company Plc. as a case study. Four research questions were formulated, these are: how important is advertising to brand building? Are they any relationship between advertising and brand building? Is there any negative effect of advertising on an... Continue Reading

A STUDY OF MTN (GSM) USERS IN IKEJA L.G.A, LAGOS STATE ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty. It was pertinent due to the prevalent use of celebrities (movie stars, comedians, musicians, footballers, fashion icons,etc) in... Continue Reading

THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT (A CASE STUDY OF NIGERIA BREWERIES) ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with special reference to Nigeria Breweries. Advertising increase market share and the main task of advertising is to... Continue Reading

THE ROLE OF ADVERTISING IN MOTIVATING CONSUMER BRAND PREFERENCE FOR BEVERAGES IN ENUGU METROPOLIS ( A CASE STUDY OF BOURNVITA OF CADBURY NIGERIA PLC). ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand. To solve the research problem both primary... Continue Reading

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading

ABSTRACT This research project was designed to investigate the extent to which advertising influence consumers purchase decision on the Bournvita brand.  To solve the research problem both primary and secondary data were collected the research instrument used in collecting the data were questionnaire and oral interview.  The respondent comprised... Continue Reading

ADVERTISING AND CONSUMER BRAND PREFERENCE ABSTRACT The study focused on Adverting and Consumer Brand Preferences. It also sort to find out The Influence of Advertising on Consumer brand preference in Ugbowo, Benin City. The research method used for the research work was survey research method and with the aid of questionnaire, data was obtainable... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

ABSTRACT This study was motivated by a desire to examine the impact of advertising on consumer brand preference in telecommunication service (MTN). Empirical evidence shows that advertisements are the back bone for this industry, they act as a glue to retain their... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY. In recent times the performance of any brand name in business depends largely on advertisement which is mapped out of marketing strategy. Advertising has not only become an integral part of our society and economic system... Continue Reading

THE IMPACT OF  TELEVISION  ADVERTISING OF HOUSEHOLD PRODUCTS ON CONSUMERS BRAND PREFERENCE ABSTRACT The research provides an appraisal of the impact of television advertising of household products on consumers brand preference. It elucidate the nature of television advertising and consumer brand preference and the factors which determine... Continue Reading

THE IMPACT OF TELEVISION ADVERTISING ON CONSUMER BRAND PREFERENCE FOR SOFT  DRINK IN A COMPETITIVE MARKET. (A CASE  STUDY OF 7UP BOTTLING COMPANY  NIG. PLC, 9TH MILE CORNER  ENUGU ) CHAPTER ONE INTRODUCTION The beginning of the twentieth Century witnessed an outburst of advertising efforts the bottling companies. This outburst was... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

ABSTRACT This research for the place of Advertising in motivating consumer Brand preference of Toothpaste (A case study of Close-Up. Their objectives is to find out if close up is rendering high quality services to the consumers. In order to... Continue Reading

ABSTRACT The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising in... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION 1.1 Background Of The Study - - - - 1.2 Statement Of The Problem- - - - 1.3 Research Objectives- - - - - - 1.4 Research Questions- - - - - 1.5 Research Hypotheses- - - - - 1.6 Significance Of The Study- - - -... Continue Reading

ABSTRACT   The major thrust of this work is to assess the value of television advertising in promoting brand loyalty; using Etisalat Easy Starter campaign in the Benin Metropolis. This work is divided into five chapters, using the survey method a quantitative tool of data analysis. This study helps to show the importance of television advertising... Continue Reading

ABSTRACT        This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.        One can never know the value or importance of ones power of imagination unless its being to existence that... Continue Reading

ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading

ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading

COMPUTER ANIMATION AND IT’S ROLE IN ADVERTISING (FOCUS ON ONLINE ADVERTISING) ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones... Continue Reading

The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment. The study would therefore, be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.... Continue Reading

ABSTRACT The reforms introduced in the banking sector since 2006 by the central bank in Ghana has changed the sector significantly. The changes include deregulation and minimum capital requirement. These have seen an influx of foreign banks into the Ghanaian market. The influx of more banks in Ghana have paved way for consumers to have multiple... Continue Reading

: A CASE STUDY OF EGOR LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT The study was aimed at examining the role of women’s education in nation building Egor local government area was taken as a case study, using a sample-sized population of women in Edo State to achieve the objectives of the... Continue Reading

: A CASE STUDY OF OVIA NORTH EAST LOCAL GOVERNMENT AREA OF EDO STATE ABSTRACT The study was aimed at examining the role of women’s education in nation building Ovia North East was taken as a case study, using a sample-sized population of women in Edo State to achieve the objectives of the... Continue Reading

 Topic : The environmental impacts of building constructions as expressed by the stakeholders in building and construction industry. Key words: Environmental Impact Assessment (EAI,Sustainable Development: Development, Regulation,Global Warning, Ecosystem, Green house Gas (GHG)  ... Continue Reading

This study is on an Appraisal of application of building facility maintenance of public buildings in Federal poly Oko. Some of the objectives include; determining the nature and types of public building, to examine the current condition and state of maintenance of public buildings, to identify the underlying factors that militated to poor... Continue Reading

Topic : The environmental impacts of building constructions as expressed by the stakeholders in building and construction industry. Key words: Environmental Impact Assessment (EAI,Sustainable Development: Development, Regulation,Global Warning, Ecosystem, Green house Gas (GHG) ABSTRACT This study investigated the environmental impacts of building... Continue Reading

ABSTRACT The purpose of this study was to determine the impact of effective building production management in successful building project delivery in Akwa in Anambra State. A three research question were formulated which guided the study. The population of the study comprises of building production management professionals in construction firms. A... Continue Reading

This study is on an Appraisal of application of building facility maintenance of public buildings in Federal poly Oko. Some of the objectives include; determining the nature and types of public building, to examine the current condition and state of maintenance of public buildings, to identify the underlying factors that militated to poor... Continue Reading