Explore Project Topics on: THE IMPACT OF SALES PROMOTION STRATEGIES ON CUSTOMER PATRONAGE OF BREWERIES PRODUCTS

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT This projected is concerned with the impact of sales promotion strategies on customers patronage of Breweries Industry. Nigerian Brewery Plc was selected as a case study. It is argued that customers of consumer goods exhibit various attitudes and behaviour toward the product rendered to them. Hence it is not just enough for a manufacturer... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the  attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

ABSTRACT This research work titled “the impact of sales promotion on customers patronage (A survey of customers in Kaduna North local government).The objective of the study is identify the best promotional tools to use in carrying out sales promotion and drawing the attention of the customer and the ignorance of sales promotion by the dealers.... Continue Reading

Background of the Study In any organization whether profit or nonprofit oriented the main purpose of the organization is to achieve its objective. The objectives cannot be achieved in a vacuum there must be a clearly set strategy that management should use in order to meet these objectives.  Sales promotion became an essential motivating factor... Continue Reading

SALES PROMOTION IN INCREASEING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMS INDUSTRY IN NIGERIA. ABSTRACT The basis aims of every business, organization are survival and profitability. Based on the above, survival profitability and growth of a business organization depends on the rate at which sales promotion is applied on the product which... Continue Reading

ABSTRACT The study examined sales promotion as a marketing tool for Nigeria Breweries PLC within Benin City. It seeks to explore promotional tools which consumer preferred the most, the factors that promote the effectiveness of sales promotional practice, the impact of different... Continue Reading

SALES PROMOTION ACTIVITIES AS MEANS OF INCREASING PROFIT IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BREWERIES PLC ABA, ABIA STATE) ABSTRACT The purpose of this work is the final out the effect sales promotion in many organizations the benefit ranges from its support in profit generalization increasing sales and net profit. The technical research... Continue Reading

ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an immediate reaction from customers, middlemen or company’s sales force, t is the name that is applied to special kinds of sales accelerating... Continue Reading

(A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA) ABSTRACT This study is on the impact of sales promotion on sales of soft drinks in Nigeria. A case study of 7up Bottling Company Plc Aba Depot. One of the major problems addressed was due to the low amount of money invested by the... Continue Reading

ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used by firms to influence present and... Continue Reading

(A CASE STUDY OF GABBEY PHARMACY LIMITED ENUGU). ABSTRACT             This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

1.1 INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading

1.1INTRODUCTION Advertising is one of the veritable promotional tools designed to promote and market organizational products. It plays a very important role in the efficient marketing of products or goods and services. Generally speaking, companies exist to produce and market products. This objectives cannot be actualized if the manufactured... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional... Continue Reading

ABSTRACT  This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’... Continue Reading

ABSTRACT This research project is aimed at determining the impact of promotional strategies of pharmaceutical firms on consumer patronage. The study was expected to reveal at the end of the day the degree of these promotional messages on consumer patronage, and it will equally help the producers of pharmaceutical to understand the consumers’... Continue Reading

IMPACT OF SALES PROMOTION ON BUYINGDECISION (A CASE STUDY OF GLOBACOM NIGERIA LIMITED) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND OF THE STUDY After the advent of industrial revolution, machines were introduced into the production system to boost the production of goods and services and this brought about large number of goods available... Continue Reading

(A Case Study of Nigeria Bottling Company Plc.) ABSTRACT In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize these sales promotion techniques... Continue Reading

ABSTRACT          The analysis of research on impact of sales promotion on organizational performance. (A case study of Nigeria bottling company (NBC plc, coca cola Onitsha plant. revealed that the study is relevant in that it seeks to identify the role sales promotion plays in... Continue Reading

Abstract This project examines the  Impact of television advertising  in promoting the sales of MTN products in Enugu metropolis. Survey research method was used for the study and purposive sampling technique was used to draw a sample size of 200 from residents in Enugu metropolis. Research findings showed that MTN adverts on television have... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC 9TH MILE CORNER) ABSTRACT This study treats or focused on sales promotion as a panacea for improved sales. The Nigeria Bottling company experience. Using NBC plc 9th mile corners as a case in point. The major... Continue Reading

ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood, accepted and adopted by 7-up bottling company, Benin City. In conducting the research, information was gathered from secondary source like books and journals. Personal interviews and questionnaire were also used as primary sources. The... Continue Reading

                  IMPACT OF AGRICULTURAL MARKETING COOPERATIVE ON SALES PROMOTION  ABSTRACT The impact of agricultural marketing cooperative on sales promotion cannot be overemphasized. This has prompt the researcher to carryout a research work on the subject matter, the research started by introducing the subject matter in chapter one,... Continue Reading

ABSTRACT A lot of beverages manufacturing companies in Nigeria are suffering from the piling up of unsold stocks. In recent years, Nigeria witnessed sales promotions by most beverage industries such as Nigeria Bottling Company Plc, 7up Bottling Company, Nigerian Breweries and Guinness Nigeria Plc., etc. Beverage industry such as NBC Plc. uses... Continue Reading