Explore Project Topics on: THE ROLE OF PACKAGING ON CONSUMERS BUYING INTENTION

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT The study examines the concept of celebrity endorsement and repeat purchase intention amongst Glo service consumers. It sought to ascertain if there is a significant relationship between celebrity endorsement and repeat purchase intention amongst Glo service... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The study main objective is to know the impact of product packaging on consumer buying decision and also to know whether consumer rely on product packaging in necessary information concerning the use of the product. The primary... Continue Reading

(A CASE STUDY OF ABA METROPLIS) CHAPTER ONE INTRODUCITON 1.1                          BACKGROUND OF THE STUDY Historically, management has considered product packaging only for the purpose of ascertaining the product and had assigned the role responsibility of the... Continue Reading

ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays... Continue Reading

ABSTRACT Understanding consumer buying behaviour and their preference to product attributes has become a key success factor in today’s business environment which is highly competitive and rapidly changing. Consumer are now more discerning and individualistic requiring marketers to gain insights in the buying behaviour of consumers and the... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

CHAPTER   ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies... Continue Reading

TABLE OF CONTENTS DECLARATION ................................................................................................................. i APPROVAL ....................................................................................................................... ii DEDICATION... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] A CASE STUDY OF ENUGU URBAN DWELLERS ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading

With the growing liberization of trade and business in Kenya, many manufacturing  firms are now able to produce and bring to the markets broad varieties of products.  On the other hand consumers have become more knowledgeable and are seeking lot  of information before purchase and consumption of products and services. In  detergent market... Continue Reading

ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak... Continue Reading

ABSTRACT The study aims at assessing factors influencing consumer-buying behaviour of milk consumers in Tanzania a case study of Kinondoni district. It aims at investigating consumers' awareness on importance of milk for their health; and determining the impact of quality, distance from source of supply and socio-cultural factors on milk... Continue Reading

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading

ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban dwellers. Careful empirical studies have uncovered or shown that advertising actually influences people’s choice and consumption of some goods... Continue Reading

ABSTRACT For most graduates of tertiary institutions in Nigeria, Government is still the most attractive employer of labour. However, economic reforms over the last years have seen the civil service cut in size and the majority of graduates remain unemployed which poses a critical problem to the country both economically and socially. In an impact... Continue Reading

ABSTRACT For most graduates of tertiary institutions in Nigeria, Government is still the most attractive employer of labour. However, economic reforms over the last years have seen the civil service cut in size  and the majority of graduates remain unemployed which poses a critical problem to the country both economically and socially. In an... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.0 Introduction 1.1 Background 1.2 Statement Of The Problems 1.3 Objectives 1.4 Scope Of The Work 1.5 Definition Of Terms CHAPTER TWO 2.0 Literature Review 2.1 Reasons For Packaging Our Foods 2.2 General Description and Operation In Food packaging and food processing 2.3... Continue Reading

ABSTRACT This research work was undertaken to examine how the employees of Anccor Foods and Packaging Ltd. More motivated and job satisfied. The concept of motivation and job satisfaction has to do with the total feeling involves in effect weighing the sum total influences in the job, the nature of job itself the pay, the promotion prospects the... Continue Reading

ABSTRACT This research work was undertaken to examine how the employees of Anccor Foods and Packaging Ltd. More motivated and job satisfied. The concept of motivation and job satisfaction has to do with the total feeling involves in effect weighing the sum total influences in the job, the nature of job itself the pay, the promotion prospects the... Continue Reading

ABSTRACT This research work was undertaken to examine how the employees of Anccor Foods and Packaging Ltd. More motivated and job satisfied. The concept of motivation and job satisfaction has to do with the total feeling involves in effect weighing the sum total influences in the job, the nature of job itself the pay, the promotion prospects the... Continue Reading