Explore Project Topics on: The effect on consumers buying behaviour in Bauchi state Metropolis

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT This research work focuses on the effect of packaging on consumer buying behaviour, a case study of Nestle Nigeria PLC. The objective of this study was to examine “Effective of packaging on consumer buying behaviour”. Questionnaire was distributed to the sample size of 80 respondents. The sampling technique was simple random sampling.... Continue Reading

ABSTRACT The study aims at assessing factors influencing consumer-buying behaviour of milk consumers in Tanzania a case study of Kinondoni district. It aims at investigating consumers' awareness on importance of milk for their health; and determining the impact of quality, distance from source of supply and socio-cultural factors on milk... Continue Reading

ABSTRACT  This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

THE EFFECT OF ADVERTISING ON CONSUMER BUYING BEHAVIOUR IN ENUGU METROPOLIS (A CASE STUDY OF NIGERIAN BOTTLING COMPANY 9TH MILE ENUGU.) ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers... Continue Reading

ABSTRACT Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising... Continue Reading

(A CASE STUDY OF BOURNVITA BEVERAGE). ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers.  It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

ABSTRACT This research work, is aimed at giving an insight into the Effect of Television Advertisement on the Buying Habits of Consumers. It deals generally on the concept of Advertising and narrows it down to the roles advertising plays in this beverage, Bournvita. Careful empirical studies have uncovered that advertising actually influenced... Continue Reading

ABSTRACT This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is very... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and... Continue Reading

BACKGROUND OF THE STUDY  There is increased awareness today concerning socio-economic development of the developing countries. This awareness has led to rapid growth of industries whose involvement in economic sector has made great impact towards the enhancement and betterment of her citizenry in terms of output, quantity and quality of product... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading

THE INFLUENCE OF CULTURE IN CONSUMERS BUYING BEHAVIOR (A CASE STUDY OF OBIANGWU NGOR – OKPALA L.G.A. IMO STATE) TABLE OF CONTENT CHAPTER ONE 1.0 Introduction Background of the study Statement of problems Objective of the study Research questions Statement of hypothesis Significance of the study Scope of the study Limitation of the study... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1    INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their... Continue Reading

CHAPTER ONE BACKGROUND OF THE STUDY 1.1INTRODUCTION: Every day consumers buy things. Consumers exchange their money for goods and services, for their own use and for the use of their families: Consumers choose things they think will meet their needs on a day-to-day basis, and they occasionally make buying decisions which will affect their lives... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT   This dissertation is the product of contributions of ideas ‘ by the researcher and his supervisor. It is both conventional and similar the topic of this project, the effect of advertising on consumers buying behavior in Enugu metropolis with particular reference to the Nigerian Bottling Company, bottlers of coca-cola products, is... Continue Reading

ABSTRACT This research examined the effect of social media on consumer buying behaviour of Jumia Nigeria in Calabar metropolis. The study was conducted in a bid to provide empirical evidence on the effect of social media on consumer buying behavior in order toassist Jumia Nigeria influence the behavior of its customers favourably using social... Continue Reading

ABSTRACT This study examines if radio adverts of peak milk influences the buying behavior of consumers in thinker’s corner, Enugu state irrespective of its cost and price. The objectives of this research work was to find out how radio advertising of peak milk increases the number of its consumers and to know if consumers continue to use peak... Continue Reading

ABSTRACT Boundary and Topographic mapping has become a very essential activity for any area that intends to develop. The study focused on boundary and topographical survey of part of Gwallameji Village, Bauchi. Topography means configuration of the earth surface which include relief, the positions of streams, road, and vegetation etc. the project... Continue Reading

ABSTRACT Boundary and Topographic mapping has become a very essential activity for any area that intends to develop. The study focused on boundary and topographical survey of part of Gwallameji Village, Bauchi. Topography means configuration of the earth surface which include relief, the positions of streams, road, and vegetation etc. the project... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

Today nobody can escape from the wide influence of mass media (newspapers, television, advertising, videos, films, billboards, music, movies, magazines, and the internetetc.). Among the whole marketing tools, advertising is distinguished for the continuing impact on the observer’s mind as its impact is broader. Basically advertisement is a tool... Continue Reading

ABSTRACT The study examined the participation of women in transformation of agricultural development programme of Bauchi local government area of Bauchi state, Nigeria. Data were collected from 60 respondents in the study area using structured questionnaire.The data were analyzed using simple descriptive statistics and regression analysis. The... Continue Reading

ABSTRACT The study examined the participation of women in transformation of agricultural development programme of Bauchi local government area of Bauchi state, Nigeria. Data were collected from 60 respondents in the study area using structured questionnaire.The data were analyzed using simple descriptive statistics and regression analysis. The... Continue Reading

CHAPTER   ONE INTRODUCTION  Background of the Study Commercial is defines as a non – personal communication of information usually paid for and it is usually persuasive in nature about products, services  or ideas by identified sponsor through various media, Aren (1996). Commercial is a marked tool that serves several functions. It identifies... Continue Reading

THE EFFECTS OF TELEVISION ADVERTISEMENTS ON THE BUYING HABIT OF CONSUMERS [PEAK MILK ADVERT IN PERSPECTIVE] A CASE STUDY OF ENUGU URBAN DWELLERS ABSTRACT This study is aimed at given insight into the effects, if any, of television advertisement on the buying habits of consumers. It is a research survey based on a sample size of 300 of Enugu urban... Continue Reading

ABSTRACT This research entitled “Omani Women Buying Behaviour towards Cosmetics Products” was an exploratory attempt to conduct a marketing research of consumer behaviour and the buying pattern of Omani women towards cosmetic products. Specifically, it sought to answer the following questions: 1. What... Continue Reading