Explore Project Topics on: THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA)

THE IMPACT OF RELATIONSHIP MARKETING AS A TOOL FOR CUSTOMER SATISFACTION AND PROFITABILITY. (A CASE STUDY OF INTERCONTINENTAL BANK PLC, ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing and its role as a tool for customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study.... Continue Reading

THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY. (A CASE STUDY OF MTN NIGERIA , ABA) ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using Intercontinental Bank Plc Aba, as a case study. This study was carried out to reveal the... Continue Reading

TABLE OF CONTENT CHAPTER ONE: INTRODUCTION Background to the Study - - - - - Statement of the Research Problem- - - - Research Questions - - - - - - Objectives of the Study - - - - - - 1.5 Research Hypotheses- - - - - - 1.6 Scope of the Study- - - - - - 1.7... Continue Reading

TABLE OF CONTENTS DECLARATION ............................................................................................................................. i APPROVAL ................................................................................................................................... ii LIST OF TABLES... Continue Reading

ABSTRACT   This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

ABSTRACT This research work is to examine “Evaluation of Customer Service and relationship marketing in the banking industry with reference to first Bank Nig. Ltd Enugu was carried out to evaluate the relationship marketing of banking industry in Enugu metropolis. This study has the following objectives: To find out whether the practice of... Continue Reading

” CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The... Continue Reading

” CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY Telecommunication is explained by Bell Graham as communication between two people using equipment to overcome the effect, caused by distance or physical barriers between them. The... Continue Reading

CHAPTER ONE 1.1 ... 1.2  STATEMENT OF THE PROBLEM          There is keen competition among first bank geographical area of this study as a result of environmental changes [especially, technological changes and the first bank induced consolidation]. The bank are in strong contention to outwit one another in the market place. In this... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in  First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

ABSTRACT The study examines the effect of customer satisfaction strategy on customer retention in First Bank. Out of the total population of 138, 70 persons were selected as the sample size. To determine the sample size the simple random sampling technique was used. Questionnaire design by the researcher in five likert scale constitute the... Continue Reading

The research was can-ied out with the main objective of finding out the impact of ATMs on customer satisfaction in Crane Bank Uganda. This study focused don four research questions. 1. To find out the impact of ATMs on Customer Satisfaction 2. To find out the relationship between ATMs and customer satisfaction. 3. To find out the challenges faced... Continue Reading

ABSTRACT This research work aims at examining the applications of Customer Relationship Management (CRM) by commercial banks in Nigeria, for improved customers’ satisfaction and consequent bank growth. The method employed here involved the survey causal research design as the procedure aims at identifying the variables of the study and their... Continue Reading

ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it then means that the following information should be contained therein. The topic under study and the location. The statement of problem. The research hypothesis also carried out, relevant literature reviewers of the carrying out this study. A questionnaire... Continue Reading

ABSTRACT Since the abstract is a précised summary of what is actually done in a project, it then means that the following information should be contained therein. The topic under study and the location. The statement of problem. The research hypothesis also carried out, relevant literature reviewers of the carrying out this study. A questionnaire... Continue Reading

ABSTRACT This research work aims at examining the applications of Customer Relationship Management (CRM) by commercial banks in Nigeria, for improved customers’ satisfaction and consequent bank growth. The method employed here involved the survey causal research design as the procedure aims at identifying the variables of the study and their... Continue Reading

ABSTRACT The main objective of any financial institution is to harness their profit making potentials and subsequent development and growth. An the purpose of this study is to urge banks to adopt the efficient use of information technology in all their banking operations. This will in turn load to increased customer’s satisfaction and patronage... Continue Reading

ABSTRACT The main objective of any financial institution is to harness their profit making potentials and subsequent development and growth.  An the purpose of this study is to urge banks to adopt the efficient use of information technology in all their banking operations.  This will in turn load to increased customer’s  satisfaction and... Continue Reading

THE IMPACT OF EFFECTIVE CUSTOMER RELATIONSHIP ON ORGANIZATIONAL PERFORMANCE (A STUDY OF FIRST BANK NIG. PLC, AKPAKPAVA BRANCH, BENIN CITY) ABSTRACT Banking today has become more innovative, competitive and attractive to other investors in the sector. The competitions as a result of high numbers of people who do not have bank accounts have driven... Continue Reading

TABLE OF CONTENTS Title page Declaration Approval page Dedication Acknowledge Table of content Abstract CHAPTER ONE: Introduction 1.1        Background to the Study     1.2    Statement of Problem  1.3    Objective of the Study 1.4    Research... Continue Reading

TABLE OF CONTENTS CHAPTER ONE: Introduction Background to the Study 1.2 Statement of Problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Statement of Research hypothesis 1.6 Significance of the Study 1.7 Scope of the Study 1.8 Definition of key Terms CHAPTER... Continue Reading

Abstract  The study aimed at establishing the relationship between customer satisfaction, service quality and customer loyalty among customers of Centenary Rural Development Bank, Kabalagala branch. The study specifically intended to; (I) establish the level of customer satisfaction and service quality. (II) examine the level of customer loyalty... Continue Reading

ABSTRACT The purpose of the study was to determine the relationship between relationship marketing and custdmer retention in the bank, case study of City branch Kampala Uganda. The objectives of the study were to determine the level of relationship marketing in City branch, identify the challenges in adopting relationship marketing practices, to... Continue Reading

ABSTRACT A research cannot be carried out if there is no missing link or lacunars or it there is no question unanswered. Total quality management has been seriously dealt with in this research work to know it impact on customer satisfaction and bank profitability to some unanswered questions as to give answer. Chapter 1 familiarized us with the... Continue Reading

ABSTRACT The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of... Continue Reading

ABSTRACT The aim of the study is to find out the extent of Bank/Customer relationship bearing in mind the poor quality of services rendered in banks. Traders to achieve a good and accurate result the researcher split the work in five distinct chapters, each with different objectives. To guide the study, four questions were formulated. A review of... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

TABLE OF CONTENTS Contents DECLA~TION APPROVAL DEDICATION ACKNOWLEDGEMENT TABLE OF CONTENTS LIST OF TABLES ix ABBREVIATIONS ABST~CT CHAPTER ONES I INTRODUCTION 1 1.0 Introductjoj~ 1 1.1 Background of the study 1 1.2. Statement ofthe problem 3 1.3. Purpose ofthe study 4 1.4 Objectives ofthe study 4 1.5 Research questioi~s 4 1.6 Scope ofthe study... Continue Reading