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FEMALE PREFERENCES OF NIGERIAN HOME MOVIES (A CASE STUDY OF ESUT STUDENTS) ABSTRACT This research work was carried out to know the female preference of Nigeria home movies. In carrying out this study, the researcher use the statistical formula. The population of ESUT students used for this study is 4500, the researcher determined the sample size... Continue Reading
CHAPTER ONE INTRODUCTION 1.1      BACKGROUND OF THE STUDY A Nigeria movie, living in bondage, which was produced in 19992 opened the floodgates of Nigeria’s movie industry, Nollywood (Overwere, 1992.12) Erer since, many Nigerians have developed much interest n watching Nigeria films. Many more movie are produced daily to match the... Continue Reading
1.1INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not... Continue Reading
1.1 INTRODUCTION Branding is prerequisite for successful outcome of a nation or company, rebranding is how the world is run. Rebranding, marketing, product promotion, product placement are synonymous themes and terms in efforts developed by individual person, nation or by company who intend successful outcomes. In today’s world, it is not... Continue Reading
ABSTRACT This study x-rays the departing ethics of the people and cultural  bastardization inherent in our  society today and elucidates how a well structured film could stand as an influential tool in  upholding, sustaining and developing Nigerian cultural practices using Kunle Afolyan‟s film,  “October 1” as a paradigm. A Literary... Continue Reading
THE ROLE OF A FILM-MAKER IN SUSTAINING CULTURE & DEVELOPMENT IN THE CONTEMPORARY NIGERIAN SOCIETY: A CASE STUDY OF “OCTOBER 1” FEATURE FILM BY KUNLE AFOLAYAN. BY ABDULQADIR, HUSSAIN ZAGURU (P14ARTP7006) A RESEARCH PROJECT SUBMITTED TO THE POST GRADUATE SCHOOL OF AHMADU BELLO UNIVERSITY, ZARIA IN PARTIAL FULFILLMENT OF THE CONDITIONS FOR THE... Continue Reading
IMPACT OF HOME MOVIE ON THE LIFE OF STUDENTS TERTIARY INSTITUTION IN NIGERIA (A CASE STUDY OF IMT STUDENTS) ABSTRACT In this write up, Impact of home movies on the life of students of tertiary institution in Nigeria (A case study of IMT students). There are five chapters constituting this research work, each deals with different perspective on how... Continue Reading
[A CASE STUDY OF I.M.T] ABSTRACT In this write up impact of home video on the life of student of tertiary institution in Nigeria is presented. There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video... Continue Reading
ABSTRACT There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been beneficiary to student of higher institution. The first chapter deals with the general introduction. This gives us the highlight of the problem, aim and objective likewise it’s importance.... Continue Reading
ABSTRACT  There are five chapters, each deals with different perspective on hour a reasonable fact could be drawn as in what way home video has been  beneficiary to student of higher institution. The first  chapter deals with the general introduction.  This gives us the  highlight of the problem, aim and objective likewise it’s... Continue Reading
 ABSTRACT This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high... Continue Reading
ABSTRACT This research work is based on consumption patterns and preferences switching among consumers from foreign to local rice in umuahia metropolis abia state, Nigeria. Over the years The Nigerian food sector has been characterised by excess demand over supply, through primarily to a high population growth rate of about 3% per annum, high rate... Continue Reading
EFFECT OF MEDIA, MESSAGE & STYLE ON MOVIE MARKETING PREFACE “The 70 mm screen is a product as well as a medium…a great medium of entertainment...Therefore, cinema the product becomes relatively important to promote and pull in audiences” In this ever changing world, management of business holds a very important key for making substantial... Continue Reading
THE IMPACT OF ADVERT   ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”.  Indeed, while the advertising business was viewed as particularly American Institution in the... Continue Reading
ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising.  In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever.  It... Continue Reading
THE IMPACT OF ADVERT ON CONSUMERS’ PREFERENCES OF PRODUCTS PREFACE British Novelist Norman Douglas may have caught the essence of advertisings worldwide significance when he remarked, “You ca tell the ideals of a nation by its advertisements”. Indeed, while the advertising business was viewed as particularly American Institution in the first... Continue Reading
ABSTRACT Many people have attempted to produce formulas and philosophies for effective advertising. In a way, this is not only a dangerous but also a rather arrogant thing to do, because the formulas work some of the time. I have seen that advertising is the communication of sales propositions; it holds no brief to be funny, arty or clever. It... Continue Reading
ABSTRACT No matter how plural a society may be, the film industry should be the engineering force and vehicle for conveying political messages to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards Nollywood for their participation in politics. The... Continue Reading
ABSTRACT No matter how plural a society may be, the film industry should be the engineering force and vehicle for conveying political messages to the people in the democratization process in which man is the pivot, it is with this background that the objectives of this study re-channeled towards Nollywood for their participation in politics. The... Continue Reading
CHAPTER ONE INTRODUCTION 1.0     Introduction           Online movie ticket reservation system is basically made for providing the customer’s, any where and anytime service for booking seat in movie hall and together. Information about the movies online. The user... Continue Reading
Abstract Movie Ticket Booking System is an online based application that can be accessed through the internet via a mobile device like phone, tablet and laptop etc by anyone at any time. This application is responsive and will help reserve tickets. Users are required to login to the system to book for ticket and make payment via e-payment system... Continue Reading
ABSTRACT A help seeking survey and measures of socioeconomic status, cultural mistrust, and African Self-consciousness were administered to 315 black college students to study attitudes toward counseling and counselor preference. Multiple Regression analysis indicated that gender, cultural mistrust, and socioeconomic status were statistically... Continue Reading
Abstract This study is an examination of the language use in the northern Nigeria film industry called Kannywood. This work focuses on Hausa-English code-switching in contemporary Kanywood films. Thenature of code-switching in the films, as well as reasons for code-switching are all examined.It is noted that code-switching in Kanywood films is... Continue Reading
(A COMPARATIVE STUDY OF DAILY SUN NEWSPAPER AND NEWSWATCH MAGAZINE) ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the... Continue Reading
A STUDY OF SELECT TELEVISION PROGRAMME PREFERENCES AMONGST YOUTHS IN NSIT UBIUM  CHAPTER ONE THE PROBLEM AND ITS SETTING 1.1   Introduction The importance of television as a medium of mass communication is becoming more appreciated in all part of the world. In the developed world, television has become the most ubiquitous of the mass media in... Continue Reading
ABSTRACT The media as one of the specific learning condition is believed to be a potential contributor to the growth of antisocial attitudes and behavior in students and teenagers. While social scientists work on determining the major causation of violence, such as social environments, cultural factors, family instruction, and group membership... Continue Reading
NIGERIA FILM AS AN INSTRUMENT FOR NATIONAL UNITY  (A CASE STUDY OF HALF OF A YELLOW SUN BY BANDELE)  CHAPTER ONE INTRODUCTION 1.1      Background of the study Over the years, Nigerian films or movies have become extremely popular among Nigerians at home and abroad and a growing number of foreigners too have developed great love for Nigerian... Continue Reading
The advances in the data capturing, storage, and connnunication technologies have made vast amounts of video data available to consumer and enterprise applications. However, interacting with multimedia data, and video in particular, requires more than connecting with data banks and delivering data via networks to customers' homes or offices.... Continue Reading
Private healthcare system in Kenya have grown tremendously over the last two decades due to various reasons, among them lack of adequate and quality public healthcare services and introduction of user fees. This study therefore aimed at empirically examining the determinants that have influenced consumers’ choice for private health service... Continue Reading
 ABSTRACT This research is on Advertisers Preferences of Media Channels, Problems, Choice and Reasons (A Comparative Study of Daily Sun Newspaper and Newswatch Magazine). This study is designed to find out the level of preferences of different advertisers towards Daily Sun Newspaper and Newswatch Magazine. This study is divided into five chapters... Continue Reading