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Abstract  This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria.  The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research... Continue Reading
Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research... Continue Reading
ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading
ABSTRACT This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified. In the view of this, an in-depth... Continue Reading
THE IMPACT OF WOMEN JOURNALIST ON NIGERIAN BROADCAST MEDIA Abstract Traditionally, women have been involved in different trade and profession from time immemorial. For journalism, women role cannot be wished away. From humble beginning, women have risen through the rank from being reporters to top management position in both print and broadcast... Continue Reading
ABSTRACT This research was an attempt to find out the impact of new communication technologies in Nigeria Broadcast media, using Nigeria Television Authority of Enugu state as a case study. To do this we distributed questionnaire to a population of 200 people and sample used was 133 that could be handle effectively. Thus this work made use of the... Continue Reading
THE IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MEDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY NTA ENUGU) CHAPTER ONE 1.0 INTRODUCTION 1.1 Background to the Study The advert of broadcasting in Nigeria was ushered in, in 1932 with the empire services transmitted from the British broadcasting Co- operation, (BBC) in... Continue Reading
(A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME) ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources.  In same vain, Education is necessary not only to help in... Continue Reading
(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU. ABSTRACT             This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu.             Thus, the... Continue Reading
IMPACT OF NEWS COMMERCIALIZATION ON MANAGEMENT OF BROADCAST MIDIA IN NIGERIA (CASE STUDY OF NIGERIA TELEVISION AUTHORITY (N TA) ENUGU. ABSTRACT This research project examines the implication of news commercialization on management of broadcast media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what... Continue Reading
THE IMPACT OF RADIO BROADCAST IN IMPROVING THE EDUCATIONAL SYSTEM IN NIGERIA (A CASE STUDY OF ESBS/IMT POLY AIR PROGRAMME) ABSTRACT Development is the process of moving the world or mobilizing communities as a whole to engage in the task of self-improvement with the available resources. In same vain, Education is necessary not only to help in... Continue Reading
(CASE STUDY OF NIGERIA TELEVISION AUTHORITY (NTA) ENUGU. ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out... Continue Reading
Abstract   The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that... Continue Reading
The research study was aimed at radio broadcast programmes and rural development in Nigeria; A study of residents of Awgu local government area. The study addressed four research questions. The study adopted the survey research design method using the questionnaire as the research instrument. The findings revealed among others that there are... Continue Reading
ABSTRACT This project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary... Continue Reading
ABSTRACT This project investigates the role of radio on political mobilization of rural dwellers. A study of listeners of radio in Ijebu North Local Government Area of Ogun State . The study adopts a descriptive survey method. The research instrument for data collection was questionnaire. Data were collected from both primary and secondary... Continue Reading
TABLE OF CONTENT DECLARATION ........................................................................................................................................... .i APPROV AL. ................ Continue Reading
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the revenue without letting the general populace know what they have to offer. And this can be done through any of the promotional mix variables. This research work is aimed... Continue Reading
ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones power of imagination unless its being to existence that moving images have the... Continue Reading
COMPUTER ANIMATION AND IT’S ROLE IN ADVERTISING (FOCUS ON ONLINE ADVERTISING) ABSTRACT This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising. One can never know the value or importance of ones... Continue Reading
ABSTRACT        This research project COMPUTER ANIMATION AND IT ROLE IN ADVERTISING (FOCUS ON ONLINE BANNER ADVERTISING) looks deeply at the computer animation and most importantly the role these two places in advertising.        One can never know the value or importance of ones power of imagination unless its being to existence that... Continue Reading
ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism... Continue Reading
ABSTRACT Advertisement is the oil in the running wheels of every successful business venture be it corporate, small, medium or large scale. Tourism as we all know is a very broad and lucrative business that requires and involves a lot of marketing strategies and planning to be made successful. One major and critical component of the tourism... Continue Reading
ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society.  Therefore,... Continue Reading
ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore,... Continue Reading
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY         Advertising has not only become an integral part of our society and economic system, but has also grown over the years to assume tremendous proportions both as a business activity and as a social phenomenon.         It has affected not only the business sector, but also... Continue Reading
THE IMPACT OF TESTIMONIAL USE ON ADVERTISING EFFECTIVENESS TABLE OF CONTENTS CHAPTER ONE: INTRODUCTION 1.1 BACKGROUND OF THE STUDY 1.2 PROBLEM STATEMENT 1.3 OBJECTIVES OF THE STUDY 1.4 SIGNIFICANCE OF THE STUDY 1.5 RESEARCH QUESTION 1.6 RESEARCH HYPOTHESIS 1.7 DEFINITION OF TERMS 1.8 ASSUMPTION 1.9 LIMITATION 2.1 CHAPTER TWO: LITERATURE REVIEW... Continue Reading
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the Study 1:5 Research Question 1:6 Study of the Hypothesis 1:7 Significance of the Study 1:8 Justification of the Study 1:9 Scope of the Study 1:10 Definition of Terms Chapter 2 Literature Review 2:0 Introduction 2:1 Conceptual... Continue Reading
CHAPTER ONE INTRODUCTION 1.1    Background of the Study                          The essence of being in business by any business outfit is to produce for sales and profits. In order to remain in business, an organization must generate enough sales from its products to cover operating costs and post reasonable profits.... Continue Reading