Explore Project Topics on: Entrepreneurial marketing as an enabler of a small business ventures

ABSTRACT This research will discuss the concept of Entrepreneurial Marketing as an enabler of small business development and growth with special focus  on the Nigerian movie and music industry. On the surface entrepreneurial marketing can be understood as “marketing with an  entrepreneurial mindset”.  By a combination of the definition of... Continue Reading

ABSTRACT This research will discuss the concept of Entrepreneurial Marketing as an enabler of small business development and growth with special focus on the Nigerian movie and music industry. On the surface entrepreneurial marketing can be understood as “marketing with an entrepreneurial mindset”. By a combination of the definition of... Continue Reading

ABSTRACT This study examines micro entrepreneurial environment and profitability of micro small bar ventures in beverage industry in Kasarani Sub-county Nairobi Kenya. The study was motivated by the rapid changes that threaten to destabilize the industry if not checked. Further, the regulations in the beverage industry particularly in bar ventures... Continue Reading

ABSTRACT This research project is aimed at examining the marketing activities of small-scale businesses as a whole but the manufacturer in a particular. During the course of this study it was discovered that the competitors in small and medium... Continue Reading

ABSTRACT This research work, the Factors Influencing Entrepreneurial Performance of Small Scale Business. The general objectives of this study are to assess the factor that influence entrepreneurial performance in small and medium scale enterprise (SMEs) and also to assess how each factor identified affects the success of the of the entrepreneur... Continue Reading

TABLE OF CONTENTS DECLARAT!ON .............................................................................................................................. i APPROVAL .................................................................................................................................... ii DEDICATION... Continue Reading

IN AKWA IBOM STATE   CHAPTER ONE INTRODUCTION 1.1   BACKGROUND TO THE STUDY Entrepreneurship is now seen as an important component within contemporary economic development of a nation. Its critical role to the economy of nations is now widely... Continue Reading

ABSTRACT           Discussion of the project work is necessary as it serves as a summary of the detailed work, which introduced what the leader will find in the followings chapter one which serves as an introduction chapter attempt to give a brief definition of accounting and also explain the importance of the terms used. Chapter two... Continue Reading

ABSTRACT The study was carried out to examine the threats and opportunities of e-marketing as it affects small scale businesses in Egor Local Government Area. The descriptive survey research design was adopted for the study. 100 respondents from Egor Local Government Area made up the... Continue Reading

This study seeks to find out the role of the accountant in the management of small ad medium enterprises. The purpose is to highlight the potential contributions the accountant recognised as the engine of growth of the ghanaian economy... Continue Reading

This study seeks to find out the role of the accountant in the management of  small ad medium enterprises. The purpose is to highlight the potential contributions the accountant recognised as the engine of growth of the ghanaian economy... Continue Reading

This study seeks to find out the role of the accountant in the management of small ad medium enterprises. The purpose is to highlight the potential contributions the accountant recognised as the engine of growth of the ghanaian economy... Continue Reading

(A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading

ABSTRACT In this research, an attempt was made to ascertain whether small scale businesses in Nigeria are aware of and use e-marketing as part of their marketing strategy. Also to ascertain whether they perceive it as a threat of opportunity or non, also the study was... Continue Reading

CHAPTER ONE INTRODUCTION Small-scale businesses in Nigeria play a very vital role in the development of its economy. Over the years various policies both from the government and some of the private sector actors have been developed to create enabling environments for these small scale businesses to thrive. However the challenges linger. Some of... Continue Reading

PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA (A CASE STUDY OF AQUA RAPHA, GOD’S HEALING WATER IN ENUGU) ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY According to Oyedijo, Idris and Aliu (2012), governments world-wide have come to realize that Small BusinessEnterprises (SBEs) contribute enormously to the growth and development of... Continue Reading

ABSTRACT The importance of the SSE sector as a source of income and employment for poor households in  Kenya has been widely acknowledged since the publication of the ILO report of 1972. The  performance of a firm depends on the management of the firm. In addition, the financing of a  firm will also depend upon the structure and quality of its... Continue Reading

B Y MUSTAPHA ISAH ONIMISI MATRIC NO: FPA/BA/13/2-0333 A PROJECT WORK TO BE SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT SCHOOL OF BUSINESS STUDIES FEDERAL POLYTECHNIC ADO-EKITI, EKITI STATE.   IN PARTIAL... Continue Reading

B Y MUSTAPHA ISAH ONIMISI MATRIC NO: FPA/BA/13/2-0333 A PROJECT WORK TO BE SUBMITTED TO THE DEPARTMENT OF BUSINESS ADMINISTRATION AND MANAGEMENT SCHOOL OF BUSINESS STUDIES FEDERAL POLYTECHNIC ADO-EKITI, EKITI STATE. IN PARTIAL FULFILMENT... Continue Reading

ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria. The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business. Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

ABSTRACT The major purpose of this study was to determine the extent of utilization of marketing mix as a strategy by small and medium enterprises (SMEs) for business growth in Enugu State. Four research questions were answered and four null hypotheses were tested at 0.05 level of significance. The population for the study consisted of 448... Continue Reading

ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.  The study was aimed at identifying and examining the problems militating against the effective operations of small-scale business.   Also the study was focused on analyzing and assessing the marketing activities of small-scale... Continue Reading

                  THE EFFECTS OF ENTREPRENEURIAL CHARACTERISTICS ON BUSINESS PERFORMANCE  ABSTRACT The study examines the effect of entrepreneurial characteristics on business performance in Jos North. The research questions that guided the study were: What are the characteristics of an entrepreneur? What is the relationship between... Continue Reading

(CASE STUDY OF SOME SELECTED HOTELS IN ABUJA) CHAPTER ONE INTRODUCTION 1.1      Background of the study The industrialization of any nation is dependent on the activities of the entrepreneur. This is because a nation may be endow with natural resources, but without an... Continue Reading

ABSTRACT The study examines the effect of entrepreneurial characteristics on business performance in Jos North. The research questions that guided the study were: What are the characteristics of an entrepreneur? What is the relationship between entrepreneurship traits and business performance? What are the challenges militating against... Continue Reading

ABSTRACT The study examines the effect of entrepreneurial characteristics on business performance in Jos North. The research questions that guided the study were: What are the characteristics of an entrepreneur? What is the relationship between entrepreneurship traits and business performance? What are the challenges militating against... Continue Reading

ABSTRACT The project is titled “strategies used in managing small business in Nigeria: a survey of selected small scale business in Enugu Metropolis”. The main objectives of study were to find out the best strategic use in managing small scale business with a view to achieving social- economic development. Specifically, the objectives are to... Continue Reading