Explore Project Topics on: marketing concept, a sure way of enhancing growth in the sale of life insurance service

. ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still being hindered because the insurance sector still... Continue Reading

 ABSTRACT This project aims to apprise the Marketing Concepts a Sure Way of Enhancing Growth in the Sale of Insurance Services. Inspite of the growing number of insurance companies in Nigeria, its growth is still being hindered because the insurance sector still... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY The concepts “insurance” has been defined by many authors and from different perspectives but all those definition are emphasizing on one things, that is being a pool of risk and also a risk transfer from one person to another. According to Falgan J.I (1989). Insurance is defined as a social... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       BACKGROUND TO THE STUDY The role played by insurance institutions in a post-modern economy cannot be over emphasized. The insurance firms as financial intermediaries play a significant role within a nation’s financial system by mobilizing funds from the surplus economic unit and channeling it to the... Continue Reading

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

ABSTRACT This study focused on application of marketing concept in service industry (a case study of snow- whit lawn dry and dry cleaning services. To carry out he research work some of the find  out the problem faced by the from in marketing their service. -it ascertain the possibility of applying the marketing concept in service marketing. -To... Continue Reading

Kenya‟s insurance industry leads within the East Africa Community (the regional intergovernmental organization of the Republics of Kenya, Uganda, the United Republic of Tanzania, Republic of Rwanda and Republic of Burundi, with its headquarters in Arusha, Tanzania) and is a key player in the COMESA region. Despite this, the penetration of life... Continue Reading

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general... Continue Reading

ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters. Chapter one contains a general discussion... Continue Reading

(A CASE STUDY THE IBETO PHOTOGRAPHIC COLOUR LABORATORY, ENUGU) Abstract The Nigerian economy is filled with different kinds of services providing industries, ramping from the large ones like banks to very small ones such as hair salon... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background to the Study The history of insurance industry in Nigeria could be traced to the British colonial trading companies that established agency offices in Nigeria, on behalf of insurance companies in the UK. After the Nigerian political independence of 1960, indigenously owned insurance companies... Continue Reading

ABSTRACT Marketing research in now giving position in the solving or organisation problems, both private and public owned organisations. The importance of marketing reach to organisation cannot be over emphasised. Organisation as an open system cannot operate in isolation, they must react to environment (both internal and external) which will... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide. Data collected were organized and analysed by putting them into... Continue Reading

MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF BROAD BANK NIGERIA LIMITED) ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept. The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were... Continue Reading

ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing concept.  The customers and personnel of Bank surveyed in the study. The research instrument used for data collection were mainly questionnaires and interview guide.  Data collected were organized and analysed by putting them into... Continue Reading

ABSTRACT  Banks are established to make profits. The customers or is it as a result of the service provided by these banks.   It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters.  Chapter one contains a general... Continue Reading

ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these banks attain to achieve. This research work has three chapters. Chapter one contains a general discussion... Continue Reading

EFFECTIVE APPLICATION OF MARKETING CONCEPT IN BANK SERVICE (A CASE STUDY OF COMMERCIAL BANK IN ENUGU) ABSTRACT Banks are established to make profits. The customers or is it as a result of the service provided by these banks. It is the aim at this research to find out if banks apply the marketing concept. Is customer’s satisfaction what these... Continue Reading

 ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit. Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts. Is customers satisfaction what these banks attain to achieves.... Continue Reading

ABSTRACT Why are banks established? Actually banks are established to make profit.  Are these profit made at the expenses of the customers? Or is it as a result of the services provided by these banks? It the aim of this research work to find out if banks apply the marketing concepts.  Is customers satisfaction what these banks attain to... Continue Reading

ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY (A CASE STUDY OF NICON INSURANCE COMPANY PLC) ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON Insurance Company Enugu State as a case study. Marketing research can be seen as the application of the... Continue Reading

ABSTRACT This research work is establish theoretical and empirical basis that show that impact of marketing communication on the sale of consumer goods and the endurance to effective communication. In the marketing with particular reference to Nigerian the significance, the scope and the limitation of the study. The theoretical review supports... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

ABSTRACT Marketing research is the systematic design, collection, analysis and reporting of data and findings relevant to a specific marketing situation facing the company. (Koller P 2003). This study focused on marketing research as a tool for profitability in the service industry, a case study of AIICO insurance company operation in Enugu... Continue Reading

                  IMPACT OF INSURANCE SERVICE ON BUSINESS SURVIVAL IN NIGER INSURANCE PLC KADUNA  CHAPTER ONE INTRODUTION 1.1            Background of the Study The research is to be conducted on “The impact of insurance service on business... Continue Reading

INTRODUCTION The research is to be conducted on “The impact of insurance service on business survival in Niger Insurance Plc Kaduna. Insurance is meanly concerned with provision of financial security or protection of industries, institution and individuals against their economic losses, since they have content with the risk and uncertainties... Continue Reading

INTRODUCTION The research is to be conducted on “The impact of insurance service on business survival in Niger Insurance Plc Kaduna. Insurance is meanly concerned with provision of financial security or protection of industries, institution and individuals against their economic losses, since they have content with the risk and uncertainties... Continue Reading