Explore Project Topics on: Lack of performance in marketing strategy

                                        Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and place) on the long-term performance of mature brands, instead emphasizing advertising and... Continue Reading

THE ABSTRACT This research study was designed to examine the effect of lack of qualified teachers on the performances of students in English Language in Egor Local Government Area. The data used in this study were obtained through the use of... Continue Reading

ABSTRACT     This research work was focused on the EFFECT OF LACK OF PRACTICAL TOOLS ON THE ACADEMIC PERFORMANCE OF STUDENTS in The Ibarapa Polytechnic, Eruwa.     The objectives and purpose of the research work is to determine whether factors such as lack of practical tools, lack of enough practical lecturers, improvising of practical tools... Continue Reading

ABSTRACT     This research work was focused on the EFFECT OF LACK OF PRACTICAL TOOLS ON THE ACADEMIC PERFORMANCE OF STUDENTS in The Ibarapa Polytechnic, Eruwa.     The objectives and purpose of the research work is to determine whether factors such as lack of practical tools, lack of enough practical lecturers, improvising of practical tools... Continue Reading

The importance of social media in enhancing positive relationships between customers and business cannot be ignore since they offer new and innovative ways to communicate and network via the internet. Currently, there are various platforms provided by the social media networks such as Facebook, Google plus, LinkedIn, YouTube, Skype, WhatsApp and... Continue Reading

ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Enugu state... Continue Reading

ABSTRACT This research study was designed to examine the effect of lack of qualified teachers on the performances of students in English Language in Egor Local Government Area. The data used in this... Continue Reading

:                                 A CASE STUDY OF FIRST BANK NIGERIA PLC To achieve a set of organizational goals and objectives, companies conceptualize, design, and implement various strategies. These strategies can be corporate, business, or functional.... Continue Reading

(A CASE STUDY OF SOME SELECTED SUPERMARKET IN ENUGU METROPOLIS) ABSTRACT This research was based on finding way of improving the sales of supermarket through effective marketing strategy. Some selected supermarket in Enugu metropolis was used. The major problem faced in this... Continue Reading

(A CASE STUDY NIGERIAN BOTTLING COMPANY PLC BENIN CITY) CHAPTER ONE INTRODUCTION 1.1            BACKGROUND OF THE STUDY The practice of marketing is a crucial human invention. It is set of activity which facilitates exchange transaction involving economic goods... Continue Reading

ABSTRACT The analysis of marketing distribution staregies of some Nigerian companies with case study of nestle Nigeria plc is the subject matter of this study. Some related literature were revived like, distribution staregies, service need of the target market, how to determine the target market, how to determine the appropriate channel... Continue Reading

(A CASE STUDY OF FIRST BANK NIGERIA PLC) CHAPTER ONE INTRODUCTION 1.1       BACKGROUND INFORMATION Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services, organization and event to create and maintain... Continue Reading

Background of the Study The growth and development of contemporary society in Nigeria and present social, political and economic pains being have had grave or adverse effect on the life span and sustenance of marriages in general. The consequential hardship and challenges existing in many marriages today violently push the edges of the enclosing... Continue Reading

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading

(A Case Study of O.K Foods Nigeria Limited) ABSTRACT In recent times, priority has been to marketing strategies in any business organization, in order for the firm to have or acquire the market share targeted and eventually having success. The need for this study... Continue Reading

The study determine the effect of branding strategy on the marketing of rice in Benue state. Statement of the Problem The demand for rice is rising speedily at an estimated rate of 10% per annum (NRDS, 2009), due to population growth and urbanization (Adejumo-Ayibiowu,2010;   Inuwa  et  al.,  2011).  Even   though,  there  is  growing ... Continue Reading

(A CASE STUDY OF DOTMALL NIGERIA LIMITED) ABSTRACT The aim of this research study is to examine The Impact of Intensive Distribution Strategy on Marketing of Consumer Goods using Dotmall Nigeria Limited as a case study. To achieve the above stated objective both primary... Continue Reading

Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each... Continue Reading

ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons... Continue Reading

(A CASE STUDY OF HARDIS AND DROMEDAS) ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services. It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s... Continue Reading

ABSTRACT The challenges of measuring marketing strategy in relation to productivity has been inadequately address by previous researches and marketing text in Nigeria. Hence this study examines the effect of marketing strategy of First Bank. Out of the total population of first bank, Kaduna main branch with a staff strength of 135 persons were... Continue Reading

ABSTRACT The performance of marketing functions basically marrying consumer needs and wants with the appropriate products and services.  It is the duty of the form to adopt appropriate marketing strategy to attract customers to it’s product and since it is generally believed that marketing strategy affects the consumer buying behaviour. This... Continue Reading

ABSTRACT   The history of marketing revolves around customers or consumer. This denotes that the major reasons why products are produced are because of the consumers who made the production process effective and efficient. Product differentiation is used to separate the choice, test, want needs of the consumers so it become so important that the... Continue Reading

Consumer purchasing Behaviour refers to the buying behaviour of the ultimate consumer. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. A purchase decision is the result of each... Continue Reading

(A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (I.M.T), ENUGU) ABSTRACT This seminar was carries out to find out effect of lack of adequate secretarial training facilities on the production of secretaries and it was written in five chapters. Chapter one... Continue Reading

(A Case Study Of Institute Of Management And Technology Imt Enugu) ABSTRACT This seminar was carries out to find out effect of lack of adequate secretarial training facilities on the production of secretaries and it was written in five chapters. Chapter one introduced... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading

INTRODUCTION Today’s competitive market, in almost every category of products and service, is characterized by accelerating change, innovation, and massive amounts of new information, much by changing customer needs significant and customers’ behaviour and market changes happen almost over night change in market preference or technology, which... Continue Reading

ABSTRACT Marketing strategies have been the effective tools available for organization in achieving the marketing goals and objectives. It serves as a determinant for a product movement along the product life cycle curve (Product Life Cycle ). Telecommunication industries is not left out, an attempts is made to evaluate the extend to which the... Continue Reading