Explore Project Topics on: grappling the marketing challenges of product innovation in the banking sector

THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION (A STUDY OF MARKSON CHEMICAL INDSUTRY) ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson chemical industry limited at Onitsha. The term test marketing on product innovation is a great importance to any profit oriented organization... Continue Reading

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND OF THE STUDY The Nigerian banking sector, which plays the intermediation role between the surplus and deficit sectors of the economy, propels the development and growth of the economy. Soludo (2004), proposes the reform of the banking sector with the sole objective of moving the economy forward and... Continue Reading

ABSTRACT  Technological changes and innovation in any economy play a pivotal role in reducing operational expenses and increasing total factor productivity. The Kenyan banking sector is characterized by operational inefficiency in the factors of production as evidenced by high operational expenses. The inefficiency in the factors of production... Continue Reading

ABSTRACT The evaluation and development and marketing of service products in educational sector is a very interesting topic to research on because it will help both the service industries and government at large to enact policies that will help in boosting the... Continue Reading

(A CASE STUDY FIDELITY, ABA BRANCH) ABSTRACT This study examined the role of product Management of Marketing of Bank Service. Some of the objectives of this study were; to determine the effect of product management Bank on profitability. To offer possible solution and suggestion... Continue Reading

CHAPTER ONE 1.0  INTRODUCTION 1.1 BACKGROUND OF THE STUDY Product management embraces the task of adjusting the product throughout its life to match the ever-changing demands of the market place. Too many organizations make the mistake of thinking that consumers fed and act as they do ad share their wants. The job of managing a product. then is... Continue Reading

ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in sales volume, increase in market share and high competitive advantage. This work is divided into five chapters, which... Continue Reading

Background of the Study Business strategy development is concerned with matching customersrequirements (needs, wants, desires, preferences, buying patterns) with thecapabilities of the organization, based on the skills and resources available tothe business organization, leading to the issue of core competence (Holmesand Hooper, 2000). This... Continue Reading

Abstract In line with the enumerated research problem, the objectives of the research was gear toward the following: an appraisal of mergers and acquisition as a means of consolidating and strengthening the banking sector. The researcher decided to use the chi =-square test as the... Continue Reading

(A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case  study, the objective is carrying out, to analyse if... Continue Reading

  ABSTRACT This study investigated the prospects and challenges of information technology in modern banking operation in Nigeria with references to GT Bank and had for its objectives the following: evaluate the impact of electronic banking on the operations of financially institutions in the country. Examine the effect of information technology... Continue Reading

ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading

CASE STUDY BABA GOD PLASTIC LTD ASABA CHAPTER ONE INTRODUCTION 1.1 Background of the Study There are many firms (Industries) in Nigeria even in the world and these firms compete among themselves. They are always conscious of the other firm manufacturing g related or similar... Continue Reading

ABSTRACT This study Examined the role of product management in the marketing of bank service. Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and 2.To determine, if the management of the bank product leads to increase product quality 3.To offer possible... Continue Reading

ABSTRACT  This study Examined the role of product management in  the marketing of bank service.  Some of the objectives of this study were. 1.To find out the difficulties environment in the process of product management in first bank and  2.To determine, if the management of the bank  product leads to increase product quality  3.To offer... Continue Reading

PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET (A CASE STUDY OF PATERSON AND ZOCHONIS INDUSTRIES PLC ABA) ABSTRACT This research work reviews extensively, the meaning of product Innovation as an Effective tool in the competitive market by using Paterson Zochonis as a case study, the objective is carrying out, to analyse if product... Continue Reading

ABSTRACT This research work is to examine the effect of product innovation as a strategy for the survival of manufacturing firms in Nigeria, a case study of Ama Breweries (Nig) Plc Enugu. To carry out the research work Ama Breweries were uses as a sample which was drawn from zone. In the case of research useful on finding, good application were... Continue Reading

ABSTRACT The study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect  of  number   of products  redesigned   on  the  manufacturing  firms’ competitiveness in Nairobi   County,   to   establish ... Continue Reading

ABSTRACT The study intended to find out the effect of product innovation and competitive advantage in manufacturing firms in Nairobi County. The study sought to do this through: -establishing the effect  of  number   of products  redesigned   on  the  manufacturing  firms’ competitiveness in Nairobi   County,   to   establish ... Continue Reading

THE ROLE OF MARKETING IN THE CONSOLIDATED BANKING SECTOR (A case study of Union Bank of Nigeria Plc, Kaduna) ABSTRACT This project is undertaken to observe the role of marketing in the consolidated banking sector. Kotler defined marketing as a social process by which individual and groups by which individual and groups obtain what they want... Continue Reading

CHAPTER ONE 1.1      INTRODUCTION The fact that changes is inevitable in taste; style and desire for new things bring out the underlying factor of the need of continuous research in a product the result of product research is now being used in developing new products and modifying existing ones to ensure that the overall objectives of the... Continue Reading

THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM (A CASE STUDY OF NIGERIA BREWERIES PLC AWO-OMMAMA IMO STATE ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means, the yield that comes from innarating products. This impact ranges from high profitability, high scales volume increase, increase in... Continue Reading

ABSTRACT The frequent change in the environmental factors and the search for improved means of satisfying the needs and wants, of customers, call for constant product portfolio and dimensions. The discussion therefore underscore the important of product innovation as a means of sustaining growth and survival in the manufacturing industries, with... Continue Reading

ABSTRACT  The frequent change in the environmental factors and the search for improved means of satisfying the needs and wants, of customers, call for constant product portfolio and dimensions. The discussion therefore underscore the important of product innovation as a means of sustaining growth and survival in the manufacturing industries, with... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

ABSTRACT This research work was undertaken to know the effectiveness of product innovation as an effective strategy of achieving competitive adventage in the purchasing environment in a case study of unilever Nigeria plc Aba. In carrying out this work, primary and secondary source of data collection method were adopted the survey method was used.... Continue Reading

PROPOSAL The primary aims of it is research is to take a deep look on how branding and packaging as tools for product differentiation in the marketing of consumer product in Nigeria. Branding is a name, symbol, sign given to a product in order to differentiate from other manufactures products in the market. Packaging is defined as group of... Continue Reading

ABSTRACT This study is to examine impact of product innovation on the performance of  manufacturing company with a specific reference to Nigerian Bottling Company  Plc, Kaduna. The fundamental objectives of the study are to identify the impact of  product innovation on the sales of Nigerian Bottling Company Plc, to determine  how product... Continue Reading

                   CHAPTER ONE 1.0    Introduction 1.1    Background of the Essay Product is the most important in the marketing mix around which other activities resolved (the rest of the element), by a firm product, this means anything that can be offered to... Continue Reading

INTRODUCTION This research work is designed to study the impact of computer Application on the commercial banks in Nigeria. One of the technologies that have the greatest impact on our commercial banks now is the computer power with its attendant daily operations. The computer is designed to help the banks in many ways which include: Speedy... Continue Reading