Explore Project Topics on: The effect Of integrated marketing communication on Brand equity

The scope of this study, is to evaluate the role brand positioning plays in the marketplace, acceptance of Coca Cola in Nigeria, especially in the cola segment. The study would therefore, be a local evaluation, as the largest non- alcoholic beverage company in the world, Coca Cola is sold in more than 200 countries and territories.... Continue Reading

CHAPTER ONE INTRODUCTION 1.1       Background to the Study In today’s economy, the financial services industry that insurance belongs is exposed to increasing performance pressures and competitive forces (Goergen, 2001). Modern media, such as the internet, have created new challenges for this industry (Fuchs, 2001). New business concepts,... Continue Reading

(A CASE STUDY OF PZ CUSSON NIGERIA PLC, ABA) ABSTRACT This study sought to determine the impact of marketing communication on consumer brand loyalty using Pz cusson Plc Aba in Abia state as a case of study. Instrument for the study was the questionnaires the population size were 505... Continue Reading

(A CASE STUDY OF UNILEVER NIGERIA PLC ENUGU) ABSTRACT This research work focused on “The effectiveness of marketing communication mix in creating awareness of a brand. (A case study of unilever Nigeria plc operating in Enugu metropolis). The study have the... Continue Reading

ABSTRACT This study sought to establish how integrated marketing communication affects the performance of Unilever Kenya Limited. In every result driven organization, achieving greater performance is foremost on the minds of both sales leaders and finance executives hence the need for an organization to properly coordinate and integrate its... Continue Reading

ABSTRACT   This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and... Continue Reading

ABSTRACT This study examined the effectiveness of marketing communication mix in creating awareness of a brand (A case study of Unilever Nigeria PLC). The study sought to know the effect of communication mix in marketing of a brand. (With particular reference on Advertising, personal selling, sales promotion, public relation, pair and exhibition)... Continue Reading

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY In a highly intense market place, brands are regarded as an important source of capital and they are the key drivers of competiveness for most businesses. Brands are the basis of customers buying decisions and... Continue Reading

ABSTRACT The study examined the effect of brand equity components on consumer’s buying decision, based on Aaker (1991) well-known four major determinants of brand equity components which include brand awareness, brand association, perceived quality and brand loyalty... Continue Reading

This study analyses the relationship between corporate social responsibility and brand  equity of Universities in Kenya. Many corporations seem to engage in socially  responsible behavior as part of their normal business operations. The socially responsible  activities include positive actions towards economic, social and environmental... Continue Reading

This study analyses the relationship between corporate social responsibility and brand equity of Universities in Kenya. Many corporations seem to engage in socially responsible behavior as part of their normal business operations. The socially responsible activities include positive actions towards economic, social and environmental concerns of... Continue Reading

Abstract It is imperative to acknowledge that brand equity is an inseparable part of marketing and essential to the companies to create core-competencies and build strong brand experience that will impact the consumer decision making process and foster customer loyalty, Aaker (2011). This study involves assessing the effectiveness of brand equity... Continue Reading

IN ENUGU URBAN ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study,... Continue Reading

ABSTRACT Building strong brand equity to attain competitive advantage is a top priority amongst many firms but it is not always an easy task to accomplish. Due to the increased globalization and competition, the management of a brand has become of importance and thus presents an interesting area to study. With the adoption of effective brand... Continue Reading

ABSTRACT This study is an investigation of the impact of brand equity on company performance a case of Tristar Insurance Company. The company is facing a lot of challenges given the fact that its clientele mainly comprised of corporate customers who are struggling under the current economic conditions. Also competition is intensifying in the... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data. Again questionnaires were used as research instruments to... Continue Reading

ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft drinks that are available in retail outlets in Enugu urban, was used on this study. Two sources of data were used in the study, they are primary and secondary data.  Again questionnaires were used as research instruments... Continue Reading

TABLE OF CONTENTS CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study 1.2 Statement of the Problem 1.3 Objective of the Study 1.4 Research Questions 1.5 Research Hypothesis 1.6 The Scope of the Study 1.7 The... Continue Reading

(A CASE STUDY OF NIGERIA BOTTLING COMPANY N.B.C PLC) TABLE OF CONTENTS PAGE Title page Dedication Acknowledgement Table of contents CHAPTER ONE 1.0         Introduction 1.1                        Background to the Study... Continue Reading

INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising  Agencies, IMC is a concept f marketing communications planning that  recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading

INTRODUCTION Integrated marketing communications (IMC); As defined by the American association of advertising Agencies, IMC is a concept f marketing communications planning that recognizes the added vale of a comprehensive plan evaluate the strategic roles of variety of communications displines for example, general advertising direct response,... Continue Reading

EKIADOLOR-BENIN ABSTRACT             This research was focused on the implication of using information communication technology (ICT) in the teaching and learning of integrated science in College... Continue Reading

ABSTRACT Marketing communication is a systematic relationship between a business and its market in which the marketer assembles a wide variety of ideas, designs, messages, media, shapes, forms and colours, both to communicate ideas and to stimulate a perception of products and services by individual people who have been _aggregated into a target... Continue Reading

EXECUTIVE SUMMARY Accents & Art Limited (A&A), is a fully Ghanaian-owned company founded in May 2000 by Constance E. Swaniker. The company specializes in furnishings and décor made primarily out of metal, with wood, glass, and cane accents. The primary objective of this project was to identify a problem that Accents & Art faced, and go through... Continue Reading

THE IMPACT OF ADVERTISING ON THE MARKETING OF GLOBAL SYSTEM FOR MOBILE (GSM) COMMUNICATION (A STUDY OF MTN NIGERIAN COMMUNICATION LIMITED) ABSTRACT This study is to identify the impact of Advertising on the marketing Global system for mobile (G.S.M) Communication in Enugu a case study of MTN Nigeria Communication Limited. The main purpose of this... Continue Reading

ABSTRACT The write is motivated into researching in the topic “ The Assessment of the influence of co-operate image on marketing a manufacturers brand name” products is carried out in Onitsha Anambra State with particular attentions to Denco Foam ltd in the process of conducting the research. The main aim of this research work is to find out... Continue Reading

ABSTRACT This research was focused on the implication of using information communication technology (ICT) in the teaching and learning of integrated science in College of Education Ekiadolor... Continue Reading

ABSTRACT The purpose of this study was to find out the degree problems of information communication technology (ICT) in the teaching and learning of integrated science (A case study of College of... Continue Reading